1. Abby L. Marr 2979 N. Penstemon Cir.
Wichita, KS 67226
Cell Phone: (316) 200-7786
Email: abbyleamarr@gmail.com
Skills
Skilled in creating and implementing marketing programs in accordance with the advertiser’s vision and
budget. Four years of experience in advertising sales and working with media buyers, and two and half years
of working with local media and public relations. Passionate about proper presentation and event execution.
Keen interest in researching and analyzing successful marketing techniques and implementing those
techniques into my work. Advanced in budgeting and financial management..
Education
Tabor College, 400 S. Jefferson, Hillsboro, KS 67063
Graduated with a B.A. in Businesses Administration - Management
Attended: 02/2002-05/2005
Friends University, 2100 W. University, Wichita, KS 67213
Studied Accounting and Business Administration
Attended 08/1999-05/2001
Related Work Experience
Simon Property Group, Towne West Square, 4600 W. Kellogg, Wichita, KS 67226
Director of Marketing and Business Development - 04/2009-present
*Oversee the marketing and sale of Simon Giftcards and the management of the Guest Services Booth
*Create and Execute unique events to drive traffic, boost sales, and generate positive PR for the mall
*Regularly design event signage and promotional materials
*Work with outside vendors to create personalized marketing programs encompassing social media, on-mall
events and static media
*Combine efforts with non-profit organizations to create events held both on and off mall property
*Assist mall retailers in boosting sales through on-mall events, on-mall signage, and social media.
*Responsible for managing the mall’s marketing budget
*Work with public relations firm to proactively address media in both positive and (potentially) negative
news stories regarding the property
*Communicate regularly with corporate media buyers to strategically place and write event promotions
*Successfully meet monthly deadlines for sales and financial reporting
*Manage a marketing staff of six employees
Wichita Magazine, 3450 N. Rock Rd, Ste 212, Wichita, KS 67226
Advertising Account Manager– 09/2007-01/2009
*Presented customized sales information to business owners and marketing representatives
*Created personalized advertising proposals that coordinate with business’ marketing budgets
*Researched and scouted prospective advertisers who strategically fit into advertising sections
*Worked with the program Magazine Manager and spreadsheets to track sales, ad production, and billing
*Conducted “cold sales” in person and via telephone and email
Friends University, 2100 W. University, Wichita, KS 67213
Athletic Department, Office Manager - 06/2005-03/2007
*Processed all incoming and outgoing invoices for the Athletic Department
*Balanced and recorded all employee expense reports and related documentation
*Managed and balanced over 35 budgets within the Athletic Department
*Stocked concession stand and processed and deposited all cash proceeds from sporting events
*Assisted Athletic Director with conference and regional business
*References and examples of work available upon request*