1. Michael W. Player
21142 Millridge St.— Spring Hill, Kansas 66083
Phone: 913.709.3644 — Fax: 888.826.5847 — E-Mail: MWPlayer@MNU.Edu , mwplayer@gmail.com
Education
M.S. ~ Human Relations & Business Abilene Christian University 1982
BBA. ~Marketing University of North Texas 1979
Experience
• MVP Marketing LLC. ~ Founder/President
Full-service Advertising Agency (25 years, Present)
January 1989
• Universal Financial Systems, LLC. ~ Founder/President
On-Line Transaction Processor (15 years, Present)
April 1997
• Custom Roll Form Inc. ~ Owner/Vice President (10 years, Present)
Metal Fabrication Company
September 2002
• Alex R. Masson, Inc. ~ Director of Marketing (1.5 years)
Horticulture Purveyor
• M&M/Mars, Inc. ~ Sales Manager (9 years)
Confection Manufacturer and Sales Services
March 1987
May 1979
Publications/Presentations
• BancRunner™ ~ “Transaction Processing On-Line” April 2009
• WebRunner™ ~ “Digital Website Development and Promotion” June 2009
• MobileRunner ~ “Mobile Marketing: Made to Bundle” January 2010
• CityRunner ~ “Have you fed your Business lately?” April 2014
Teaching Experience
• University of Missouri at Kansas City ~Adjunct Professor in January 2013
Henry W. Bloch School of Management, Regnier Institute for Global
Entrepreneurship and Innovation (1.5 years)
• MidAmerica Nazarene University ~ Adjunct Professor in Adult
Studies (14 years)
January 2000
• Baker University ~ Adjunct Professor in Graduate Marketing (3
years)
September 1997

2. Michael W. Player
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Professional Development
• Certified Program Director for FastTrac® from Kauffman
Foundation
June 2012
• Certified Facilitator for FastTrac® GrowthVenture from Kauffman
Foundation
June 2012
• Transaction Processor Training from Wells Fargo Bank April 1997
Affiliations/Memberships
• ISO designation~ Meritus Payment Solutions, Inc. May 2009
• ISO designation~ Signature Card Services, Inc. March 2008
• Honorary Member of the Tillinghast Society
• United States Association for Small Business and Entrepreneurship
• Ruritan Club Member of Spring Hill, KS
January 2007
January 2012
January 2012
Interests
• Judging national website development with a panel of independent judges known as the 3-Marketeers
• Watching former students graduate at commencement
• Growing companies profits through implementing my successful end-user marketing principles
Skill Areas
Professional category: Marketing / Advertising / Sales / Digital Media / PR
Professional subcategories:
Advertising Concepts
Digital Marketing Communications (Web Development, SEO, SEM & SMM)
Marketing Plans
Product/Brand Management
Public Relations Management (PR)
Industry experience: Brand Management, Consumer Goods, Consumer Services, Financial Services,
Banks, Builder/Developers, Hotels, Restaurants, Clubs, Other Leisure, Media, Advertising, Publishing,
Entertainment, Retail, Wholesale, Internet Service Provider, Web Development & Digital Marketing

3. Michael W. Player
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Other skills: *Note: These skills are endorsed on LinkedIn:
www.linkedin.com/in/marketingwaterhole
Advertising copywriting
Art Direction
Brand Development
Campaign Development
Content Direction
Copywriting
Corporate Communications
Creative Concepts
Event Conception and Production
Graphic Design and Direction
Logo and Identity Direction
Media Management
Media Relations
PowerPoint Presentations
Print Production
Project Management
Product Literature and Videos
Public Relations
Radio Production
Radio Scripting
Television Scripting
Trade Show Program Development
Website Scripting/Fulfillment

4. Michael W. Player
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Michael W. Player ~ List of References
• Dr. R. Graydon Dawson, Chair of Graduate Studies in Management, Program Director of Center for
Entrepreneurial Leadership [Office: 913-971-3775, Mobile: 913-951-6961,
rgdawson@mnu.edu] MidAmerica Nazarene University, Center for Entrepreneurial Leadership
• Dr. Bob Humphrey, Chair, Department of Professional Studies in Management at MidAmerica
Nazarene University [Office: 913-971-3872, Mobile: 913-638-4408, bhumphrey@mnu.edu]
• Rep. Larry Campbell, (R-KS 26th District) [Office: 913-488-7278, Mobile: 913-488-7278,
llcampbell@mnu.edu] 6th Term ~ House of Representatives, Kansas 26th District
• Dr. Michael Song, past Endowed Chair of Global Entrepreneurship and Innovation [Mobile: 816-
419-0418, songmi@umkc.edu] University of Missouri at Kansas City ~ Henry W. Bloch School
of Management, Regnier Institute for Global Entrepreneurship and Innovation
• Dr. John A. Norton, past Institute Managing Director, Visiting Professor of Entrepreneurship and
Innovation [Mobile: 914-262-2763, nortonja@umkc.edu] University of Missouri at Kansas City
~ Henry W. Bloch School of Management, Regnier Institute for Global Entrepreneurship and
Innovation