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Social Media for your Small Business

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Social Media for your Small Business

  1. 1. SOCIAL MEDIA 101 MAKEITWORKFORYOURBUSINESS
  2. 2. ABOUT ME AllegraDemerjian–TheAbbiAgency allegra@theabbiagency.com @allegradem
  3. 3. SOCIAL MEDIA IS NOT A FAD
  4. 4. FACEBOOK STATS Average21 minutesspenton Facebookper userperday 30millionsmall businesspages areupdatedat leastmonthly 43%ofconsumersare morelikelytobuya newproductifthey learnaboutiton Facebook 70%ofmarketershave successfullygained newcustomersvia Facebook 1.35billion monthlyactive users
  5. 5. HOW TO NAVIGATE YOUR FACEBOOK PAGE LIKE AN EXPERT
  6. 6. Howtofindyourpage
  7. 7. Howtofindyourpage Youcanfindyourpagehere,too
  8. 8. Navigationbar
  9. 9. Navigationbar Facebookhelpcenter &helpcommunity
  10. 10. Navigationbar Facebookhelpcenter &helpcommunity Coverphoto& profilepicture
  11. 11. Navigationbar Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere
  12. 12. Navigationbar Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications
  13. 13. Navigationbar Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Total pagelikes& check-ins
  14. 14. Navigationbar Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Aboutsection &website Total pagelikes& check-ins
  15. 15. Navigationbar Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Aboutsection &website Craftyourpost here Total pagelikes& check-ins
  16. 16. Navigationbar Getthewordout Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Aboutsection &website Craftyourpost here Navigateyour pagethrough theyears Total pagelikes& check-ins
  17. 17. Navigationbar Getthewordout Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Aboutsection &website Craftyourpost here Navigateyour pagethrough theyears Howtoview scheduledposts Total pagelikes& check-ins
  18. 18. Navigationbar Facebookhelpcenter &helpcommunity Coverphoto& profilepicture Changeyourcover photohere Weeklysnapshot ofpagestats& notifications Aboutsection &website Craftyourpost here Navigateyour pagethrough theyears Howtoview scheduledposts Pagetimeline
  19. 19. THE ANATOMY OF A FACEBOOK POST
  20. 20. Thisisyourpost.
  21. 21. Thisisyourpost. TaggedFacebookpages.
  22. 22. Thisisyourpost. TaggedFacebookpages. Hashtags
  23. 23. Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost.
  24. 24. Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost. AformofFacebookadvertising.
  25. 25. Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost. AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline.
  26. 26. Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost. AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline. Numberoflikes thispostreceived
  27. 27. Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost. AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline. Numberoflikes thispostreceived Whoyouarelikingand commentingas.
  28. 28. Thisisyourpost. TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost. AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline. Numberoflikes thispostreceived Whoyouarelikingand commentingas. Howcommentsaresorted.
  29. 29. Thisisyourpost TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline. Numberoflikes thispostreceived Whoyouarelikingand commentingas. Howcommentsaresorted. Commentbox
  30. 30. Thisisyourpost TaggedFacebookpages. Hashtags Thenumberofpeoplewho haveseenthispost AformofFacebookadvertising. Howmanytimesthis posthasbeenshared onanothertimeline. Numberoflikes thispostreceived Whoyouarelikingand commentingas. Howcommentsaresorted Commentbox Commentsonyourpost
  31. 31. A BRIEF INSIGHT ON FACEBOOK INSIGHTS
  32. 32. HOW TO PLAN POSTS & CREATE A CONTENT CALENDAR
  33. 33. HOW TO SCHEDULE POSTS ON FACEBOOK
  34. 34. ACT AS YOUR PAGE LIKE A PRO
  35. 35. FACEBOOK BEST PRACTICES
  36. 36. •  Category •  Name •  Subcategories •  Facebookwebaddress •  Address •  StartInfo •  ShortDescription •  Impressum •  CompanyOverview •  LongDescription •  Mission •  Founded •  Awards •  Products •  Phone •  Email •  Website •  FacebookPageId MakesureFacebookpageinfoisaccurateandcomplete
  37. 37. Pickyourbestcoverphotoandprofilepicture •  Addacaption •  Profilepicture:700x700;displaysat160x160 •  Coverphoto:851x315,butframesdifferentlyacross platforms •  Usea.pnginsteadofa.jpeg
  38. 38. Don’tpostjusttext.Ever.
  39. 39. Don’tpostjusttext.Ever. •  Bebrief •  Thinkheadlines •  Teaseyourreaders •  Linktowebsite
  40. 40. Contentisking. •  Yourownphotos.Smartphonesnapsworkjustfine •  Yourownvideos.UploaddirectlytoFacebook •  Eventsonyourwebsite •  Yourblog •  Othersocialprofiles(YouTube,Pinterest,Instagram,etc.)
  41. 41. Curationisqueen. •  Recipes •  Organizationsthatsellyourproducts •  Articles(GoogleAlerts) •  Industrynews •  LikeOrganizations •  Hashtags •  Memes •  Quotes •  Pinterest •  Flickr •  Reddit •  SOMUCHMORE
  42. 42. ProTip:Createandbrandyourcontent. •  Creategraphics(canva.com;picmonkey.com) •  Addlogotophotos •  Featurelogowithinphotos
  43. 43. FACEBOOK RESOURCES
  44. 44. socialtimes.com marismith.com socialmediaexaminer.com jonloomer.com techcrunch.com sociallystacked.com mashable.com
  45. 45. ANY QUESTIONS?
  46. 46. INSTAGRAM
  47. 47. WHAT IS IT?
  48. 48. •  Anonlinemobilephoto&videosharingplatform •  AvailableoniPhone&Androidonly •  Asimplewaytocaptureandshare“instant”moments •  Filters •  Worldwideaudience
  49. 49. •  300millionmonthlyactiveusers(nowlargerthanTwitter) •  30billionphotosshared •  2.5billiondailylikesonInstagram •  Onaverage,70millionphotosaresharedperday •  53%ofinternet-usingyoungadultsuseInstagram INSTAGRAM STATS  
  50. 50. INSTA-ETIQUETTE THE DO’S & DON’TS
  51. 51. •  KeepyourTwitterandInstagramusernamesinsync •  Addyourwebsitetoyourprofile •  Makeyourfeedinteresting •  Usepopularfilters •  Addhashtagswisely •  Create,useandfollowyourhashtag •  Typeoutinterestingcaptionsforeachpost •  Taguserandlocationstoexplainthepostsbetter DO   @benjaminhole
  52. 52. DON’T   @farmert •  Begforfollowers •  Goonalikingspree •  Overdocontentonyourfeed •  Postonlyyourcontent •  Beboring
  53. 53. CHOOSE YOUR SHOT
  54. 54. @pinkrumba @cherrycrestadventurefarm @lostcityfarm @lowkeynaoki @bonappetitmag @sirglovenofoven
  55. 55. HASHTAGS & HOW TO USE THEM
  56. 56. •  Asearchablelink •  Trendingtopics •  Likeafilingsystem •  Besocial •  Alsousedtobefunny,ironic,ortomakeapoint •  Anyonecanmakeahashtag •  Createahashtagspecificallyforyourorganization •  Userelevanthashtags •  Absolutelynospacesorpunctuation •  Numbersok
  57. 57. PHOTO TIPS & TRICKS
  58. 58. @biddiekitchen @cookingwith_clarissa
  59. 59. @biddiekitchen @cookingwith_clarissa GOOD  
  60. 60. @biddiekitchen @cookingwith_clarissa GOOD   BAD  
  61. 61. EDITING TOOLS  
  62. 62. APPS WE LOVE   VSCOcam  
  63. 63. APPS WE LOVE   Over  
  64. 64. APPS WE LOVE   Afterlight  
  65. 65. @visitfallon #visitfallon CONNECT WITH VISIT FALLON  
  66. 66. TWITTER
  67. 67. •  271millionactiveusersonTwitter •  500milliontweetsaresentperday(that’s6,000tweetspersecond) •  9outof10usershaveengagedinaconversationwith/aboutasmallbusinessorbrandonTwitter •  60%ofusershavepurchasedsomethingbecauseofTwitter •  Tweetswithrichmedia(picturesandvideo)get+313%moretotalengagementand+52%more retweets-soincludephotos TWITTER STATS  
  68. 68. •  Sharefactsandothersmallnuggetsofinformation •  Articlesrelevanttoyourindustry •  Real-timeupdates •  Dealsandpromotions •  Featureemployees WHAT DO I TWEET?  
  69. 69. •  Interactcreativelywithusers •  Alwayslinkbacktowebsite–increasechanceofretweetsby86% •  Usehashtagsandpickanofficialbusinessone •  Followhashtagsandinteract •  Includevisuals–313%moreengagement •  Keepitshort-<100characters=18%moreengagement •  Useanalytics–analytics.twitter.com TWITTER BEST PRACTICES  
  70. 70. PINTEREST
  71. 71. WHAT IS IT?
  72. 72. HOW TO PIN LIKE A PRO
  73. 73. •  Putpinnersfirst •  Curateyourcollection •  Showwhatinspiresyou •  Beauthentic •  Shareyourpins
  74. 74. QUESTIONS?
  75. 75. YOUTUBE
  76. 76. •  1billionplustotalusers •  6billionhoursofvideoiswatchedonYouTubepermonth •  Everyminuteofeveryday,24hoursofvideocontentisuploaded toYouTube •  YouTubeisthefastestgrowingsearchengine,#2onlytoGoogle •  60%ofwebtrafficcomesfromvideoclips YOUTUBE STATS  
  77. 77. QUESTIONS?
  78. 78. THANK YOU AllegraDemerjian–TheAbbiAgency allegra@theabbiagency.com @allegradem

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