Social Ads Deck | Macer Media

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Advertising has been a key component of every media evolution in modern history; from the early print media of the 1800's, to the syndication of network television in the 1950's. Social 'media' is just that, a new medium just like every major communication platform before it.

In our next workshop we'll be exploring paid advertising methods and best practices for the big two social media platforms, Facebook and Twitter. You'll learn what options are available to you and how to implement them. We'll be reviewing how national, and local, brands are integrating social ads into their marketing strategies.

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Social Ads Deck | Macer Media

  1. 1. SOCIAL ADS an introduction
  2. 2. TWITTER advertising
  3. 3. WHYIs this just another ad channel?
  4. 4. ACCESS How to get started withStep 1
  5. 5. ACCESSStep 2
  6. 6. ACCESSStep 3 http://youtu.be/3e5H9b9IM_Q
  7. 7. CRAFTING ADSStep 1
  8. 8. CRAFTING ADSStep 2
  9. 9. CRAFTING ADSStep 3
  10. 10. CRAFTING ADSStep 4
  11. 11. Promoted TweetsUse Promoted Tweets to amplify your message with targeting options on Twitter.com and across mobile devices to reach the right person, in the right place, at the right time.
  12. 12. Promoted AccountsUse Promoted Accounts to quickly scale a follower-base of advocates and influencers for your brand. Whether you are gearing up for a big product release or looking to expand your online presence, building a strong base of engaged Twitter followers who share and amplify your messages can help your marketing take off. The Promoted Account is featured in search results and within the Who To Follow section. Twitter’s account recommendation engine identifies similar accounts and followers to help users discover new businesses, content, and people on Twitter. Your Promoted Account appears in this section for users who have been identified as most likely to have interests similar to your account.
  13. 13. [BONUS]What about Promoted Trends? Twitter hosts viral conversations that reflect some of the hottest topics of the moment. These trends are featured prominently next to a user’s timeline. Because of this placement, a Promoted Trend gets massive exposure and is ideally placed to kickstart or amplify a conversation on Twitter and beyond. This option is reserved for national brands or individuals with $120k+ budgets.
  14. 14. FACEBOOK advertising
  15. 15. WHYIs this just another ad channel?
  16. 16. Facebook Ads Are More Successful Than Google AdsClick-through rate (CTR) is a way of measuring the success of an online advertising campaignfor a particular website. The click-through rate of an advertisement is defined as the number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage.For example, if a banner ad is delivered 100 times (100 impressions) and receives one click, then the click-through rate for the advertisement would be 1% -or- .01 At Agency M, we see click-through rates as high as 4-6%
  17. 17. A QUICK NOTE ON EDGE RANK
  18. 18. ACCESS How to get started with traditional adsStep 1 https://www.facebook.com/advertising
  19. 19. ACCESS How to get started with traditional adsStep 2
  20. 20. ACCESS How to get started with traditional adsStep 3
  21. 21. ACCESS How to get started with traditional adsStep 4
  22. 22. ACCESS How to get started with traditional adsStep 5
  23. 23. Promoted PostsAn easy way to reach more people with your posts in news feed
  24. 24. Promoted PostsAn easy way to reach more people with your posts in news feed http://youtu.be/1f7G4bVVqO0
  25. 25. Promoted PostsAn easy way to reach more people with your posts in news feed
  26. 26. Sponsored Stories Your fans are doing the work for you!http://youtu.be/ce3P79ktpTk
  27. 27. Sponsored Stories Your fans are doing the work for you!
  28. 28. EXEMPLAR BRANDTwitter and Facebook ads are only as good as the content they’re promoting. http://youtu.be/lF8ovUfxG6c
  29. 29. REMEMBER... Social ads are supplemental to consistent, creative, engaging social media messaging.Having said that, they ARE a super effective tool to have in your social marketing toolbox.
  30. 30. THANK YOU!
  31. 31. JOIN US IN NOVEMBER

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