Social Media ROI As customers dynamically shift between their laptops, smartphones and tablets, they access a range of various websites and apps which collect and transmit a large amount of data. This data is highly unstructured and cannot be assessed by traditional measurement models. As a result, we must evolve our measurement approach to make sense of these new forms of data. This presentation covers: - What does social media success mean to your organisation? - Identifying precise social measurement objectives (such as revenue generation, operational efficiency and customer experience) - Developing a Social Media Measurement Framework (SMMF) for your organisation - Calculating ROI based on best practice social media attribution models - Selecting the appropriate tools and technology to measure social media - The future of social measurement Read more about Social Media ROI at http://www.crowdbabble.com/blog