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1. KELLER MGMT 550 Week 4 Managerial Communication Oral
Presentation (2 PPT) NEW
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This Tutorial contains 2 PPT
week 4
Assignment:
Oral Presentation
Please see Course Project tab under Course Home for
additional information.
Objective
For the purpose of this assignment, you are the chief
information officer for the Stone Goose Company. This is your
big chance to be the principle change agent in the Stone Goose
Company and to propose a new social media policy to executive
management. Currently, your company does not use social
media for communication or marketing. You have noticed that
the employees, however, are quite fond of social media.
You may use your creative imagination to determine the type of
business in which Stone Goose Company is involved.
Brainstorm and propose ideas that will help the business

2. improve operational efficiencies, save money, increase revenue
or market share, improve guest satisfaction, increase social
responsibility, and enhance brand image.
Expect resistance and garner enough evidence to persuade
your audience to implement your ideas. You will need to
include external research to support your claims.
Week 4's Oral Presentation should convince Stone Goose
Company's executive management that it needs a social media
policy and that you should be given this assignment.
Assignments such as this help you develop business-oriented
communication skills and give you the opportunity to practice
developing an integrated business strategy for this fictional
company. This activity will make the course come alive through
the application of the principles from the textbook, course
materials, and discussions.
Guidelines
Persuade a business audience to accept your ideas.
Create logical, well supported arguments by linking evidence to
your claims.
Develop an organizational structure that is easy to understand
and follow.
Adapt your ideas to a specific audience and anticipate and
address their concerns.
Describe how your recommendation meets the program
criteria.
Best Practices
Your oral presentation should be between 8 to 10 slides long.
The first slide should be a title slide that includes the following:
Title of your presentation
Your name
Course name and number
Instructor's name
Date submitted
Eash slide must have a clear and meaningful title.
All sides should abide by the 7x7 rule of content. That is, no slide should have more than seven

3. bullet points with seven words on each line.
A good presenation should have an appealing and eye-catching backgorund. Be sure to use a
consistent and professional presentation theme.
Your text must follow a logical timeline from beginning to end.
You should use no more than two different typefaces. Slides should be consistent throughout the
presentation, including format and font size.
Adding meaningful graphics to your slides helps to keep the audience engaged while you are
presenting, but avoid using too much animation or any audio clips that do not supplement your
presentation appropriately.
References should be listed on your final slide. Your presentation should use at least three
scholarly references.
All DeVry University policies are in effect, including the plagiarism policy.