1. Ideas!!!
Problem Statement
“Jenny” a committed, compassionate manager of the internship and co-op programs for a major Fortune 1000 company needs interns to
be prepared to work in a professional business environment because students currently are not.
Create a
workshop
Provide a
coach
Create a
course
Create a
simulation
Provide
opportunities
to practice
“business
behavior”
Create a
handbook of
do’s and
don’ts
Create a
video of
proper
business
behavior
Have
students
attend a
workshop
Include
“business
protocol” in
job
requirements
Screen for
business
protocol in
interview
process
Make a
“business
protocol”
poster
Have past
interns pass
on knowledge
to new
interns
Write a
“tongue in
cheek” article
Just tell them
what
“business “
behavior is
Create a skit
Rap it!
Infuse
students with
a “business
protocol”
inoculation
Rewire
student's
brain
Give them
the right
clothes,
behavior, etc.
Clone the
best interns
Have them
practice
business
protocol prior
to internship
Create a blog
for students
to access
prior to
internship
Tweet it
Draw a
picture
Give interns a
comic-book
type
handbook
Discuss it Day
One
Is it really a
problem? Or
are we just a
“stuffy”
organization?
Create a
scavenger
hunt and let
them observe
it in the
organization
2. More
Ideas!!!
Let their
parents teach
them
Create a
“screen”
during
recruitment
Hire a
professional
coach for
each intern
Shut down
intern
program
Start a high
school
program to
teach
“business
protocol”
early
Don’t do
anything
Let interns
write their
own business
protocols
Benchmark
other
companies
Find an off
the shelf
training
solution
Have each
hiring
manager tell
interns their
expectations
for “business
protocol”
Hire Second
City to create
a business
protocol
improv
Create short
videos for
each business
protocol topic
Hire Simon
Cowell to
teach
business
protocol
Hire “What
Not To Wear”
hosts to teach
business
protocol
Pimp Your
Wardrobe
and Business
Savvy
Create a
Business
Protocol
Super Hero
Hire a drill
sergeant to
conduct daily
“inspection”
drills
Punish
interns for
business
protocol
infractions
Reward
interns for
business
protocol
successes
Leverage
external
social media
to reach
audience
Leverage
internal social
media (Spark)
Produce a
full-scale
Hollywood
action movie
Produce an
ongoing
sitcom type
series
Produce a
recurring
soap opera
type series of
videos
3. Selected
Ideas!!!
The most practical
idea
Offer a Business
Protocol Workshop
The most disruptive
idea
Message (blogs,
videos) via
company’s social
media accounts:
Facebook, LinkedIn,
Spark
My favorite idea
Create a Business
Protocol Super Hero
