1. ARMY INSTITUTE OF BUSINESSADMINISTRATION
Principle of Management
GED-1101
Assignment no.1
Submitted by
Zulfikar Pasha Dipto,Hira Islam,Arefin Siddiqa
Jayanta Mallik,Kartik Sharma
Submitted to
Muhammad Rubel
Lecturer(JU)
2. GENERAL ENVIRONMENT OF AN ORGANIZATION
The general environmentof anorganizationreferstoa range of factors or forcesoutside anorganization
that may influence the performance andoperationof abusiness.Keydimensionsof the environment
that bearon the institutioninclude the economiccontext,technologycontext,sociocultural
context,political-legal context,andinternational context.Ananalysisof all thisdimensionsare anattempt
to understandthe conditionsoutsideitsboundariesandhelptoshape how the organizationdefines
itself &howit articulateswhatisgood& appropriate toachieve.
There are twotypesof environmentinanorganizationbasically:
Internal Environment
External Environment
GENERAL ENVIRONMENT OF AN SPECIFIC
ORGANIZATION:GRAMEEN PHONE
Here We describe the businessenvironmentof GrameenPhone asan organization:
Internal environmentof GrameenPhone
Ownership;
Employees;
Physical workenvironment;
Board of director;
OrganizationCulture.
Owners
Thisis a jointventure enterprise between:
Telenor(55.8%)
GrameenTelecomCorporation(34.2%)
Others(10%)
5. Non Managerial Employees
Customercare representative
Physical Work Environment
Security;
Bonus;
Promotion;
Training;
Free transportation;
Canteenfacilities;
Organizational Culture
Buildeffective allianceswithothercustomerservice;
Maintainingcompetitivequalitiesthroughwholeprocessof work;
Positioningskilledhumanresources;
Maintaininghighethical standard;
Values
Make it Easy They’re tryingtomake customersliveseasier.
Keep Promises Everythingtheysetouttodo shouldwork,orif youdon’tgetit,they’re here to
help.
Be inspiring Everythingtheyproduce shouldlookgood,modern&fresh.Theyare passionate
aboutthe business&customers.
Be respectful Theyacknowledge &respectlocal cultureswhere theyoperate.
External Environment
Task General
Competitors; Technological;
Customers; Economical;
Suppliers; Social culture;
Strategic partners; Political-legal;
Regulators; International;
6. Competitors
There are some competitorsdoingthe same businessinBangladesh.Theyare:
Banglallink
Robi
Airtel
Citycell
Teletalk
Customers
Theyoperate theirservice forall levelof peoples.
Theyprovide EspeciallyPackage forretailerlike “POLLIphone”
And also provided the “dejuice” package for young generation.
Mainly their targeting people is business related people of this country.
Suppliers
Trnsmitterscable thatcomesfromFinland.Sim,Server system&othertechnologyfromChina.
Strategic Partners
The strategicpartnersof Grameenphone are;
SocietyforEconomicand BasicAdvancement(SEBA)Eagle,nationwide,
KalikapurDaridroKallanSangsta(KDKS),
Socio-EconomicDevelopmentAssociation(SEDA),
SSTD Communication,divisionally.
Regulators
The BangladeshTelecomunicationsRegulatory Commissionastatutorybody,wasformedin
January2002.
It istryingto buildcompetence andrun projectswiththe helpof ITU,World Bankand other
international organizations.
Technological
GP was the firstcompanyto introduce GSMtechnologyinBangladeshwhenitlauncheditsservicesin
March 1997.GSM bringsthe most advanceddevelopmentsincellulartechnologyatareasonable cost.
It has 10000 base stationsinmore than 5700 locations& 98% population(Voice+EDGE/GPRS)andalso
Indoor& Highwaycoverage.
7. Economical
Grameenphone hasgreatcontributiononeconomy:
It paysovertk. 6 billion inthe tax sectioninrecentyear.
It createsa large numberof job opportunities,whichreduce unemploymentproblem.
Andtheydo manywork to develop the economicsystemof ourcountry.
Social culture
It focusessocial responsibilityinvolvementinthree mainarea.Theyare-
Health,Education&Empowerment.
Keepingtheirvisioninmind-Wearehere to help;GrameenPhoneaimtoextendtheir
contributiontothe developmentof healthcaresystem.
GP planto develop aneducatedand Skilledworkforce through creatingopportunityincapacity
development,shareknowledge andcontribute tothe economyof Bangladesh.
Empowerment isa keyconstituenttowardspovertyreduction&itisa keydriverforsustainable
economicdevelopment.
Political-Legal
The GrameenPhone isnotinvolvesany political activities.
The regulatory relationship betweenbusiness andthe government(legal system)anditsagenciesthat
define whatorganizationscanandcan’t do.
International
It has substantial international operationsinMobile Telephony,SatelliteOperationsandPay
TelevisionServices.
In additiontoNorwayandBangladesh,TelenorASowns GSMcompaniesin
Denmark,Austria,Hungary,Russia,Ukraine,Montenegro,Thailand,MalaysiaandPakistan.