5. Building Partnerships
People of Different Culture
Bring Communication Challenges
In business…
Loss of Business
Arise international tension
6. Etiquette means courtesy….
Hierarchy issues
Etiquette & Communication
Also means Courtesy
Eg. Japanese called last name with a
word “San”
Written Communication
7. Varies widely across the globe
Impacts the way of communication
E.g. Japanese never say “no” directly
Understanding Culture
Communication Errors
Understanding the local meaning
E.g.. Come alive with Pepsi
Taiwan : Pepsi bring the ancestors back from the dead
8. Clarity
“Receiving messages without changing its meaning
Impacts the way of communication from personal to business Communication process
Good Business Communication
Helps to get the job done
On time & On budget
Contributes more to companies success & gets more preference in
competitive world of business
Good Communicators do good work
9. Controlling flow of Communication
Cross Cultural Communication
Using modern media
Archive data & info for further use
E.g. Email between salesman & client
Interested to learn about national, cultural & ethnic groups to
grow business
Knowledge of local language
10. Keep it Simple…
Important at the time of making doc. Or presentation which
is game changer for the Co.
Simple language can make critical speech easier to audience