Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
 
Market Overview <ul><li>In over 40 industrialized countries, the rate of mobile phone adoption is over 100%. </li></ul><ul...
Mobile is how we access what’s important  in our lives Web TV GPS TXT
Health care  must embrace the  mobile world ! The Challenge
We’ve all experienced this!
Our Vision <ul><li>Mobile becomes the channel of choice for: </li></ul><ul><ul><li>consumers seeking expert information an...
Our Mission To put a doctor in your pocket!
Our initial expert-consumer application <ul><li>Monitors  the users’ nutritional behavior </li></ul><ul><li>Connects users...
User experience
User experience
User experience
User experience
What we have learned <ul><li>Personalized feedback has more impact </li></ul><ul><li>Video interaction is more personal </...
Based on MyFoodPhone learnings, we are developing Pacifica, a broader healthcare-based mobile platform
Mobile technology reinforces the human element and personal care in the professional-consumer relationship. It’s the docto...
Mobile-enabled data and records integrate into practice Simpler, more profitable and more patient-centric for healthcare p...
Where we’re going <ul><li>Introduce MyFoodPhone in Europe  </li></ul><ul><li>Introduce a doctor consultation service on mo...
Upcoming SlideShare
Loading in …5
×

MyFoodPhone Presentation

3,117 views

Published on

MyFoodPhone presentation at Mobile Persuasion, Stanford University Feb 2nd 2007. Presentation by Sebastien Tanguay, MyFoodPhone General Manager

Published in: Business, Technology
  • Be the first to comment

MyFoodPhone Presentation

  1. 2. Market Overview <ul><li>In over 40 industrialized countries, the rate of mobile phone adoption is over 100%. </li></ul><ul><li>… for the majority in the world, this is the only computer they will own … </li></ul><ul><li>In 2008, cell phone networks will be faster than current cable connections. (source: Qualcomm EVDO roadmap) </li></ul>Mobile has become the most pervasive and personal technology we’ve ever seen
  2. 3. Mobile is how we access what’s important in our lives Web TV GPS TXT
  3. 4. Health care must embrace the mobile world ! The Challenge
  4. 5. We’ve all experienced this!
  5. 6. Our Vision <ul><li>Mobile becomes the channel of choice for: </li></ul><ul><ul><li>consumers seeking expert information and counsel to effect positive change in the health of themselves and their families </li></ul></ul><ul><ul><li>Medical professionals looking to extend the reach, effectiveness and nature of their practices </li></ul></ul>
  6. 7. Our Mission To put a doctor in your pocket!
  7. 8. Our initial expert-consumer application <ul><li>Monitors the users’ nutritional behavior </li></ul><ul><li>Connects users to experts in meaningful ways </li></ul><ul><li>Helps them modify their eating habits </li></ul><ul><li>Continuously Motivates them in their quest for change </li></ul>
  8. 9. User experience
  9. 10. User experience
  10. 11. User experience
  11. 12. User experience
  12. 13. What we have learned <ul><li>Personalized feedback has more impact </li></ul><ul><li>Video interaction is more personal </li></ul><ul><li>Tracking diet and progress is now fun </li></ul><ul><li>Convenience = Compliance = Success </li></ul>
  13. 14. Based on MyFoodPhone learnings, we are developing Pacifica, a broader healthcare-based mobile platform
  14. 15. Mobile technology reinforces the human element and personal care in the professional-consumer relationship. It’s the doctor in your pocket
  15. 16. Mobile-enabled data and records integrate into practice Simpler, more profitable and more patient-centric for healthcare professionals The Pacifica Platform
  16. 17. Where we’re going <ul><li>Introduce MyFoodPhone in Europe </li></ul><ul><li>Introduce a doctor consultation service on mobile video </li></ul><ul><li>Initiate a series of pilot programs with leading healthcare providers focusing on wellness and chronic disease management </li></ul><ul><li>We are working closely with carriers (Verizon, Sprint) and handset and chipset makers (Qualcomm, Motorola …) to deploy those projects </li></ul>

×