Everything you need to know about Digital Marketing

1. Information available in audio.
DIGITAL
MARKETING

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Agenda Overview
SEO
SMM
Email Marketing
Budget Proposal
Financial Projection
Future Content
Contact Information
Add Company Name

3. Overview
Digital marketing encompasses
a wide variety of marketing
tactics and technologies used to
reach consumers online. As a
form of online marketing, it
allows organizations to
establish a brand identity and
has revolutionized the
marketing industry.

4. Search Engine
Optimization
The goal of SEO is to get a
business to rank higher in
Google search results,
ultimately increasing search
engine traffic to the business’s
website. To accomplish this,
SEO marketers research words
and phrases consumers are
using to search for information
online, and use those terms in
their own content.

5. Social Media
Marketing
Social media marketing (SMM)
(also known as digital marketing
and e-marketing) is the use of
social media—the platforms on
which users build social
networks and share
information—to build a
company's brand, increase
sales, and drive website traffic

6. Email
Marketing
Even with the emergence of
social media, mobile
applications and other channels,
email is still one of the most
effective marketing techniques,
Rogers said. It can be part of a
content marketing strategy,
providing value to consumers
and over time convert an
audience into customers

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