How to Build Video Capability in Learning Teams [WEBINAR]
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Presented by expert learning video producer Darren A. Gray, this webinar is ideal for learning professionals wanting to produce video in-house or work with external third party producers to enhance the use of video in their learning programs. Key takeaways: 1. The latest trends in video and how this is impacting workplace learning 2. Six step framework to build video capability within your learning team 3. Common problems/challenges and how to avoid them Visit LearnFLIX.com.au/workshops for further information.
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How to Build Video Capability in Learning Teams [WEBINAR]
- 1. Building Video Capability in Learning Teams
- 2. Benefits Join webinar audio by using your computer audio OR telephone +61 3 8488 8990 Access Code: 668-987-185 Webinar ID: 472-361-771 WEBINAR: Building Video Capability in Learning Teams Welcome and thank you for joining the webinar – we will get started shortly.
- 3. Presenters Darren A. Gray Learning Video Consultant, Workshop Facilitator WEBINAR: Building Video Capability in Learning Teams Zack Harvey Founder & Director LearnFLIX
- 4. Agenda 1. The latest trends in video and how this impacts workplace learning 2. Six step framework to build video capability within your learning team 3. Common problems/challenges and how to avoid them 4. Q&A WEBINAR: Building Video Capability in Learning Teams
- 5. Workshops Public Workshops 8th March - Melbourne 29th March - Brisbane 5th April - Sydney 12th April - Melbourne 3rd May - Sydney 7th June - Melbourne www.LearnFLIX.com.au/workshops 10% Discount for Webinar Attendees. Use Code: WEB10
- 6. Benefits Join webinar audio by using your computer audio OR telephone +61 3 8488 8990 Access Code: 668-987-185 Webinar ID: 472-361-771 WEBINAR: Building Video Capability in Learning Teams
- 7. Latest Trends in Video (& it’s Impact on Learning)
- 10. Video Consumption WEBINAR: Building Video Capability in Learning Teams 35%70% + 170%50% 8X Explosion in online video usage:
- 11. Video Consumption WEBINAR: Building Video Capability in Learning Teams Proliferation of platforms: OT T
- 12. Video Consumption WEBINAR: Building Video Capability in Learning Teams Change in consumer behaviour and expectations: • 62% take action right away • 91% whilst doing a task • 82% making a purchase in store
- 13. Trends for Video in the Enterprise
- 14. Enterprise Technology WEBINAR: Building Video Capability in Learning Teams Broader Enterprise Technology Trends: Collaboration tools VR & AR Analytics & AI Cloud/SaaS Hyperconvergence
- 15. Video in Enterprise Source: Kaltura The State of Video in the Enterprise 2016 Report Top reasons why companies use video:
- 16. Video in Enterprise WEBINAR: Building Video Capability in Learning Teams Video in Enterprise Trends: • Companies encouraging more employee-generated content • Employees creating more of their own video • Employees are watching more business video • Companies are increasing investment in video technology • Cultural shift from saving money to adding value Overall video is more central to communication, collaboration and knowledge sharing strategy
- 18. Trends in Video for Workplace Learning
- 19. Workplace Learning WEBINAR: Building Video Capability in Learning Teams Workplace Learning Trends: Microlearning Social & Collaborative Learning Content Curation Mobile/responsive delivery Performance support “Beyond the course” Gamification
- 20. Video for Learning WEBINAR: Building Video Capability in Learning Teams • Bite-sized videos • Interactive & 360 video • Mobile-first production • Brand-led learning • Customer/partner training • User-generated content • Production values • Barriers to entry decreased Trends in Video for Workplace Learning:
- 21. Video Consumption Trends Workplace Learning Trends Enterprise Technology Trends Summary • Explosion in demand • Smartphone led • Social & Collaborative Tech • Short/Bite-sized • Moving beyond courses • Accessible
- 22. Building Video Capability in Learning Teams
- 23. Capability Scenarios WEBINAR: Building Video Capability in Learning Teams Scenario 1 Had: Equipment Systems & processes Management capability Needed: Skills Scenario 2 Had: Equipment Systems & processes Management capability Skills Needed: Video-based eLearning Scenario 3 Had: Nothing Needed: Equipment Systems & processes Management capability Skills Scenario 4 Had: Some management capability Needed: Equipment Systems & processes Management capability Skills
- 24. Capability Models Model 1: Management Capability • Fully outsourced • Management has in-depth knowledge Model 2: Partial Capability • some tasks/equipment in-house • Some tasks/equipment outsourced Model 3: Full Capability • Everything done in-house
- 25. Video Production 101 Outputs / Platforms
- 27. Six Step Framework WEBINAR: Building Video Capability in Learning Teams 1. People 2. Software 3. Hardware 4. Process 5. Delivery 6. Maintenance
- 28. WEBINAR: Building Video Capability in Learning Teams 1. People
- 29. WEBINAR: Building Video Capability in Learning Teams 2. Software
- 30. WEBINAR: Building Video Capability in Learning Teams 3. Hardware Desktops MAC or PC? Dedicated or shared?
- 31. WEBINAR: Building Video Capability in Learning Teams 3. Hardware Camera DSLRs Entry level ProSmart Phones
- 32. WEBINAR: Building Video Capability in Learning Teams 3. Hardware Lights Soft light kit Redhead kit
- 33. WEBINAR: Building Video Capability in Learning Teams 3. Hardware Audio Boom and mic (extension lead) Lapel mic
- 34. WEBINAR: Building Video Capability in Learning Teams 3. Hardware Tripod Bubble level Fluid head
- 35. WEBINAR: Building Video Capability in Learning Teams Administration 4. Process Track videos from inception to delivery
- 36. WEBINAR: Building Video Capability in Learning Teams Integration 4. Process • builds on existing? • create new? • parallel/separate? • integrated?
- 37. WEBINAR: Building Video Capability in Learning Teams Quality Control 4. Process 1. Concept 2. Treatment 3. Script 4. Shoot 5. Rough edit 6. Final edit 7. Deployment
- 38. WEBINAR: Building Video Capability in Learning Teams Platforms 5. Delivery Enterprise platforms:Web-based hosting platforms:
- 39. WEBINAR: Building Video Capability in Learning Teams 6. Maintenance 1. Systems 2. Videos (ageing) Maintenance
- 40. Six Step Framework WEBINAR: Building Video Capability in Learning Teams 1. People 2. Software 3. Hardware 4. Process 5. Delivery 6. Maintenance
- 41. Common problems (& how to avoid them)
- 42. Common Problems (& how to avoid them) WEBINAR: Building Video Capability in Learning Teams Common Problem Coordination Solution Strong project management Video errors and omissions Meticulous planning Communication Establish robust channels Multiple carrier modes Strong admin/process/communication Specialty areas put pressure on staff resources Upskill Time and labour intensive Optimise everything
- 43. Questions www.LearnFLIX.com.au | info@LearnFLIX.com.au | 1300 843 400
- 44. Workshops Public Workshops 8th March - Melbourne 29th March - Brisbane 5th April - Sydney 12th April - Melbourne 3rd May - Sydney 7th June - Melbourne www.LearnFLIX.com.au/workshops 10% Discount for Webinar Attendees. Use Code: WEB10
- 45. Questions www.LearnFLIX.com.au | info@LearnFLIX.com.au | 1300 843 400
- 46. Thank You www.LearnFLIX.com.au | info@LearnFLIX.com.au | 1300 843 400
- 47. References WEBINAR: Building Video Capability in Learning Teams Information in this webinar has been referenced from the following sources: https://www.themediabriefing.com/article/five-key-insights-into-online-video-consumption- habits https://www.thinkwithgoogle.com/collections/micromoments.html https://corp.kaltura.com/webinar/predictions-enterprise-video-2017 https://elearningindustry.com/elearning-trends-and-predictions-2017
Editor's Notes
- Explosion in usage: Over 70% of all internet traffic is now video 50% of all online video consumption is on a smart phone All mobile video consumption grew 35% in the past year and All mobile video consumption grew have grown 170% since 2013 forecast a further 8X increase of mobile traffic by 2020 - Cisco, in its latest Visual Networking Index,
- You tube & Vimeo – leader and still is (1/3 of all internet users use YouTube) 1 billion users Facebook (8bn video views per day) & Snapchat (10bn video views per day) – incrouching OTT delivery and Smart TVs – are resulting in like Netflix, Stan etc Of course cross device accessibility and sequential screening.
- Behaviours 62% of people are more likely to take action right away toward solving a problem or completing a task because they have a smartphone 91% of smartphone users turn to their phone for ideas while doing a given task 82% of smartphone users turn to their phone to influence a purchase decision while in a store Expectations: they have a sharp intention; expectations are high and patience is low – they expect timely, relavent and quality resources. Google term these ‘micro-moments’ and the predominate medium in these moments are video. You Tube search with the term “How-To” are increasing by 70% year over year For example, 56% of mothers who watch online videos do so because they want to find how to do something
- Before we look specifically at Video in the enterprise it’s important to look at broader Enterprise Technolog 1 - Greater emphasis on collaboration tools – Slack 2 – VR and AR starting to make an impact 3 – Analytics & AI driving decisions – IBM Watson 4 – Saas/Further migration to cloud 5 – Hypeconvergence systems pulling this all together
- Value of video in organisation training, both internal training for workers and external for customers and partners team-building and internal communications, including company events coverage promoting internal initiatives executive communications Enhancing product and marketing brand
- Democratisation of video companies are encouraging more employee-generated content (74%) watching more business video than last year ( 63% ) creating more of their own video this year than last year (45%) Over 50% of companies investing more in video technology Cultural shift from saving money to adding value. Overall video is more central to communication, collaboration and knowledge sharing strategy
- 50,000 employees No more email memos live-streamed conversations or pre-taped video messages More connected and engaged workforce
- Microlearning Social & Collaborative Learning Content Curation Mobile/responsive delivery (70% percent of workforce are mobile enabled now) Performance support “Beyond the course” – video enables asset creation that can be used in formal and non-formal training Gamification Video is core medium to deliver a number of these more established workplace learning initiatives.
- Video trends for workplace learning Bite-sized videos Interactive & 360 video Mobile first production Brand-led learning Customer and partner training User-generated content Production values Barriers to entry decreased
- Explosion in demand – consumption at an all time high and still growing Smartphone led – smart phone has been the driving force Social & Collaborative Tech – Enterprises are investing heavily Short/Bite-sized - Moving beyond courses - Accessible – accessible for learners but now also teams to produce
- Note: ideally scripting and editing are in-house
- Note: Word is fine for scriptwriting
- Note: exposure and focus lock, external microphone, audio monitor
- Note: conduct a thorough safety assessment before using lights
- Note: make sure the tripod is designed to support the weight of your camera
- Note: the intended output(s) help with this decision e.g. eLearning or stand-alone video
- Note: test integration, privacy, ability to replace/update video