1. With the support of With the support of
A new generation of online customer experience
competitive benchmark
• Why the Observatory ?
To provide a reliable understanding of customers’ behaviour
to reach beyond first appearances.
• How does it work ?
1.000 participants to ascertain the measure of the online
customer journey.
• What’s NEW about it ?
With behavioural data at the core, a genuine comparison
of the e-merchandising efficiency based on the actual
navigation, satisfaction and perception of the users.
Change perspectives and access new landscapes with qualified customer data !
“ One can only compare comparable things ! ”
2.400 female participants completed identical tasks and answered
the exact same questions on each of the 16 sites evaluated.
New actionable metrics (with statistical relevance) : the actual
Navigation performance, the User satisfaction induced,
a competitive mapping, a focus on the customer perception and
the impact of the navigation on the site’s attractiveness.
Exclusive results’ presentation June 30th at 2.40 pm
www.eperformance-observatory.com
Contact : Jean-Pierre Le Borgne - jpleborgne@yuseo.com
Stand D134 London : +44 (0) 20 7903 5102 - Paris : +33 (0)1 40 33 30 02 Where Usability meets Marketing
81 Oxford Street, W1D 2EU London