Yuliya Keskin provides advice on how to successfully plan and organize events. She emphasizes the importance of thorough planning from the start, including budgeting, timing, logistics, and communication. Key aspects to focus on are understanding your audience, choosing a venue that meets their needs, creating activities to facilitate networking, and dedicating sufficient time and resources to planning, promotion, and content development. The overall message is that events require extensive preparation and a team effort to ensure they run smoothly and achieve their goals.
2. Yuliya Keskin @ Women Techmakers Ukraine 2017
- " years in IT
- # years in event-making
- # big UMT events so far
- $ CocoaHeads events
- % another big events I’m in
- & man '
- & cat 🐱
- #)&* - survived
4. Event drive you towards
the goal.
Do you know it well?
Spell it in one sentence
5. Event drive you towards the goal
Don’t make an event just “because I can" or "be
like others”.
Events without meaning are bad. Don't make
another one.
6. Trumps
1. Be professional in your
field
2. Learn "pain" &
"needs" of your
colleagues
3. Be one step forward
4. Find 3 rational and
emotional advantages of
your event
23. Logistics don't requires systematic approach
Your contractors must hate you.
In this case you can be sure that 90% of event
will go as you've planned.
26. Content should serve as a background for networking
If you want to make a high-quality conference,
the first place should always be the topic of
speeches and not the loud names of the
speakers.
29. Timing can be flexible
Everybody's planning their own schedule due to
yours official.
Timing is an important indicator of the high level
event preparing.
30. Trumps
1. Your content
should be well-
balanced in time.
Don’t make people
bored, don’t make
them tired
2. Make enough
time to breaks
between speeches
32. People can care by their own with networking
Actually, it's very hard for most people to talk
to unknown person.
33. Trumps
1. Create activities that will
help people communicate
with each other during the
day
2. Describe your fantastic
scheme before event starts
3. Send a detailed letter to
attendees on the event's
eve
35. Budget planning isn’t top priority
Plan your expenses from very first day of the
preparation.
2hours to plan a budget in Google Speadsheet
can save MUCH money later.
36. Budget planning isn’t top priority
Plan your operations from very first day of the
preparation.
Try to predict your incomes. Be critical to
yourself.
37. Budget planning isn’t top priority
Track expenses and incomes.
At any time, you should have a vision of where
you are.
For most cases Google Speadsheet should be
fine.
40. Plan is the King 👑
Plan the time thoroughly BEFORE the preparation begins.
Plan the time thoroughly from day 1 of preparation till the last day of
the event.
Show you plan to somebody known for his/her critical thinking. If
they're OK with it — don't believe them.
Don't plan too tight. You should have some risk buffer since you WILL
fall behind the schedule.
41. Trumps
1. Communication with
your speakers takes
much more time than
you expect
2. Communication with
partners takes much
more time than you
expect
3. SMM & content takes
a lot of time
4. Dedicate each of
these to 1-2 teammates
43. Don't let deadline be a dead line
Enough said.
1. Don’t make your
life a hell.
2. Your work/life
balance will
depend on a
balance between
"yesterday" and
"distant future”.
44. For the end
This is how my
boyfriend acts
after each of our
event is over)
Thank you!
45. Q & A Time
Yuliya Keskin @ Women Techmakers Ukraine 2017