How must SONY change itsbusiness strategies for 2010 and beyond? s1150010 Kazuma Arimori
Content1. Four initiatives2. Three challenges of SONY3. New TV model to advance4. Strategy of game business5. Strategy of 3-D business6. Strategy of 3-D business7. SONY thinking natural environment8. Reference
Four initiativesTarget consistent profitability in core hardwarebusinesses (TV, game and digital imaging). Provide new user experiences integrating innovativehardware, software and services. Reach out to new customers and develop newgeographic markets. Increase Sony’s focus on environmentally consciousproducts and processes.
Three challenges of SONY1. It becomes an entrepreneur who manages VPF by itself, and low-cost digitalization of the movie theater is supported.2. It is a bundle strategy that bundling sells the equipment and software related to 3D.3. It can enjoy 3D contents only by the main body of the television.
New TV model to advance Create a new revenue model beyond conventional TV business models.1. Introduce “Evolving” TV that delivers new applications over the network.2. Develop new generation displays using proprietary Sony devices.
Strategy of game businessTarget returning to profitability in the fiscal yearending 2010. Increase revenues by expandinghardware/software sales and enrichment ofPlayStation®Network services. Improve profitability in the game business by costreduction and other measures.
Strategy of 3-D businessLaunch 3D-related products for the home, includingTV, Blu-ray DiscTM players/recorders and 3Dgaming on PlayStation3 in the fiscal year endingMarch 31, 2011. Provide solutions for 3D content production,distribution and theatrical projection to lead the fieldin broadcast and professional businesses. Target revenue from 3D-related products of morethan 1 trillion yen (excluding content) in the fiscalyear ending March 31, 2013.
Strategy of mobile business Strengthen collaboration with Sony Ericsson Mobile Communications. Expand Sony’s lineup of network-connected products. Target installed user base of 350 million units by the end of the fiscal year ending March 31, 2013.
SONY thinking natural environmentTarget 30% reduction of power consumption perproduct by the end of the fiscal year ending March31, 2016, compared to the level of the fiscal yearended March 31, 2009*. Target zero environmental footprint throughout thelife cycle of Sony’s products and business activitiesas long-term goal.