How must SONY change itsbusiness strategies for 2010 and            beyond?            s1170153         Noritaka Shimizu
Contents●   Target consistent profitability in core hardware    businesses (TV, game and digital imaging)●   Provide new u...
Sonys strength●   - Target consistent profitability in core hardware    businesses (TV, game and digital imaging)●   - Pro...
●   Target consistent profitability in core hardware    businesses (TV, game and digital imaging)-Target returning the LCD...
●   Target consistent profitability in core hardware    businesses (TV, game and digital imaging)- Introduce “Evolving” TV...
●   Provide new user experiences integrating    innovative hardware, software and services- Further expand Sonys networked...
●   Reach out to new customers and develop new    geographic markets-Strengthen direct marketing strategies.-Promote Sony ...
●   Increase Sonys focus on environmentally    conscious products and processes-Target zero environmental footprint throug...
reference●   Sony Gets Real, Defines Business Strategy For    2010 And Beyond    http://www.sonyinsider.com/2009/11/19/son...
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  1. 1. How must SONY change itsbusiness strategies for 2010 and beyond? s1170153 Noritaka Shimizu
  2. 2. Contents● Target consistent profitability in core hardware businesses (TV, game and digital imaging)● Provide new user experiences integrating innovative hardware, software and services● Reach out to new customers and develop new geographic markets● Increase Sonys focus on environmentally conscious products and processes
  3. 3. Sonys strength● - Target consistent profitability in core hardware businesses (TV, game and digital imaging)● - Provide new user experiences integrating innovative hardware, software and services● - Reach out to new customers and develop new geographic markets● - Increase Sonys focus on environmentally conscious products and processes
  4. 4. ● Target consistent profitability in core hardware businesses (TV, game and digital imaging)-Target returning the LCD TV business to profitability in the fiscal year ending March 31, 2011 and achieving a 20% worldwide market share on a unit basis in the fiscal year ending March 31, 2013. Create a new revenue model beyond conventional TV business models.
  5. 5. ● Target consistent profitability in core hardware businesses (TV, game and digital imaging)- Introduce “Evolving” TV that delivers new applications over the network.- Develop new generation displays using proprietary Sony devices.
  6. 6. ● Provide new user experiences integrating innovative hardware, software and services- Further expand Sonys networked service business by utilizing the rapidly growing PlayStation Network services (over 33 million registered account users as of November 16, 2009) and by integrating attractive hardware, including new mobile products and other consumer electronics, with networked services. Target annual revenues of 300 billion yen from networked service business by the end of the fiscal year ending March 31, 2013.
  7. 7. ● Reach out to new customers and develop new geographic markets-Strengthen direct marketing strategies.-Promote Sony Groups unified brand message make.believe globally.- Continue to invest in emerging markets,including BRIC countries, to develop newcustomer bases.
  8. 8. ● Increase Sonys focus on environmentally conscious products and processes-Target zero environmental footprint throughout the lifecycle of Sonys products and business activities as long-term goal.
  9. 9. reference● Sony Gets Real, Defines Business Strategy For 2010 And Beyond http://www.sonyinsider.com/2009/11/19/sony-gets-r● Sony Develops “SmartAR” Integrated Augmented Reality Technology http://www.sonyinsider.com/2011/05/19/sony-devel● Sony Introduces Its First Android Tablets http://www.sonyinsider.com/2011/04/26/sony-introd

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