How must SONY change its business strategies for 2010 and beyond?s1180125
Contents● Problems● Strategies in 2010● Current Progress● Future● Summary● References
About SonyThis company had financial problems aroundmid to late 2000s because of,● The global financial crisis● Increased competition for PlayStation● The Japanese earthquakeMarket capitalizationIn September 2000: $100 billionIn December 2011 : $18 billion
ProblemsCritics● No hit product in years.● Lack of innovation.● Copious use of sonys logo.● Lack of resilience.As fact,Sony had the annual loss of $1.04 billion in2008.And it projected a worst record net loss of $5.7billion In March 2012.
Strategies in 2010● Acquire consistent profitability in corehardware businesses (TV, game and digitalimaging)● Provide new user experiences integratinginnovative hardware, software and services● Reach out to new customers and developemerging markets● Increase consciousness on environment
Current ProgressAchievements on April 12, 2012● Profit are growing in the Entertainment and FinancialServices business● Conducted New business and strengthened coreelectronics businesses thanks for strategic investmentand foundation-building● Enhanced financial foundations and managementstructure● Improvement in TV business● Sonys marketing operations are reinforced in emergingmarkets● High quality products in core electronics businesses
Current ProgressPiece of example,Increasing profit● The movie business : 40%● Sony Music : 0.9%Dropping profit● The gaming business : 94%The gaming business are head for decline,but the total sales are recovering.
FutureSony announced below statements as primaryinitiatives to transform the electronics businesson April 12, 2012:● Strengthening core businesses (Digital Imaging, Game,Mobile)● Turning around the television business● Expanding business in emerging markets● Creating new businesses and accelerating innovation● Realigning the business portfolio and optimizingresources
Summary● Sony experienced deficit problem manytimes.● It keeps addressing their strategies,retargeting some of their object.
References● Sony Insiderhttp://www.sonyinsider.com/2009/11/19/sony-gets-real-defines-business-strategy-for-2010-and-beyond/● Sony Corp. Info FY2013http://www.sony.net/SonyInfo/News/Press/201305/13-065E/● Business Insiderhttp://www.businessinsider.com/this-is-the-biggest-problem-with-sonys-brand-2012-4