UX Study -2022 Costco_DesignSprint_Presentation

1. Jai, Yui, Sienna

2. Design Sprint

3. Design Sprint
Younger consumers have
grown up shopping online.
People are increasingly
using digital device to
shop
User feel it hard to search
for items on Costco
website
User spend a lot of time
searching for products on
website.
digital
Costco has been ramping
up its e-commerce
investments.
Costco has slow e-
commerce adoption
customer didn’t use
costco website.
Customer like to shop in
stores more than
shopping online
Application doesn't boost
a store's sales.
Users have a negative
experience while using the
website.
Costco try to capture
younger customer by
investing in e-commerce

4. Long Term Goal
User can find items that they want on Costco
website in under a minute.
How might we
for
in order to
improve website
user
find items faster
HMW

5. Expert Interview
We interviewed four people
Costco Online User
Amazon Online User
Online user through other person
Users familiar with online service

6. Mapping

7. CreatefrictionlessexperienceonCostco
website
Howmightwe
for
inorderto
improvewebsite
user
finishtheirshopping faster
HMW

8. Sprint Challenges / Goals
Sprint Challenges Goals
There are clutter of deals on website
so people don't know where to click
and make them confused Can we make sure user doesn't get
overwhelmed while using the
website
Can we make a website that people
at all age can eaily use it without
getting confused?
There are so many product that
makes users scroll down multiple
times to see them
Some people are not familiar with
digital device and don’t know how to
do shopping online

9. Sprint Challenges / Goals
Many people want to shop by
choosing fresh products with their
own eyes but it is difficult to check
the products online.
Can we make sure user can trust
the quality of product
Goals
Sprint Challenges

10. 3 Key Points that we want to improve Costco website
Whatmakepeopleoverwhelmed
1
Whatpreventpeopleatallagetousethewebsite
2
Whatcanwemakepeopletotrustthequalityofproduct
3

11. What make people overwhelmed?
Membership information is
mixed with advertisements

12. What make people overwhelmed?
Indication difficult to understand

13. What make people overwhelmed?
Do we need 3 seperate sections
in the same catagory
Pack with all information

14. What make people overwhelmed?
Cluttered categories

15. What prevent people at all age to use the website?
Text is hard to read
Difficult to understand
the status of progress

16. What can we make people to trust the quality of product?
Take time to know the quantity
Difficult to find the expiration date

17. Crazy 8’s
Visibility of system statu
Reorganize Categories and
Informatio
Minimalistic Design

18. First draft

19. Main Page

20. Product Categories

21. Check out