Young Lions Czech Republic 2019 PR category - Team 3

1. 80% of Czechs do care about nature
They think the real power of change
is a mission of local government
* Public opinion survey made by Masaryk University

2. Who we talk to
Towns < 100K
inhabitants
Young couples
families 25 – 34 yo

3. Social tension Problem
CALL
TO
ACTION

4. We are creating a movement
Culture relevant
Emotional
Right time / Right place
Key approach

5. CZECH PHENOMENON
½ of Czechs are passionate mushroom-pickers
Czechs visit the forests 20 times per year
on average

6. Strategy
We do not bother. We catch people in the right
time when they are in mood to listen.
We bring the topic to their region,
so we build even stronger need to be a part of
movement.

7. REGIONAL
POINT OF
VIEW

8. Media approach
Special content cooperation with Seznam
media
Local media PR with regional point of view
Individual media relations and area-wide
media communication

9. See
Time and space
relevant
communication based
on special content
project
Think Do Care
Thinking about the
problem in regional
point of view
Call to action,
becoming a part of
movement
Becoming
an ambassador and
loyal member

10. Starting point
Get attention
Create a movement
Bring back the balance