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YL19 pr 03

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Young Lions Czech Republic 2019
PR category - Team 3

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YL19 pr 03

  1. 1. 80% of Czechs do care about nature They think the real power of change is a mission of local government * Public opinion survey made by Masaryk University
  2. 2. Who we talk to Towns < 100K inhabitants Young couples families 25 – 34 yo
  3. 3. Social tension Problem CALL TO ACTION
  4. 4. We are creating a movement Culture relevant Emotional Right time / Right place Key approach
  5. 5. CZECH PHENOMENON ½ of Czechs are passionate mushroom-pickers Czechs visit the forests 20 times per year on average
  6. 6. Strategy We do not bother. We catch people in the right time when they are in mood to listen. We bring the topic to their region, so we build even stronger need to be a part of movement.
  7. 7. REGIONAL POINT OF VIEW
  8. 8. Media approach Special content cooperation with Seznam media Local media PR with regional point of view Individual media relations and area-wide media communication
  9. 9. See Time and space relevant communication based on special content project Think Do Care Thinking about the problem in regional point of view Call to action, becoming a part of movement Becoming an ambassador and loyal member
  10. 10. Starting point Get attention Create a movement Bring back the balance

Young Lions Czech Republic 2019 PR category - Team 3

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