Youngwook Kwon has over 15 years of experience in marketing and sales roles within Samsung Electronics. He is currently the Sales & Marketing Operations Manager for Samsung's Digital Appliance Division in Canada, where he oversees financial analysis, revenue forecasting, and strategic planning. Previously he held Product Manager and Assistant Product Manager roles, where he helped grow Samsung's appliance sales in Canada significantly through new product launches and expanded retail partnerships. Kwon holds an MBA from the University of Toronto and MS in Advertising from the University of Illinois.

1. YOUNGWOOK KWON
(A) 2010-81 Navy Wharf Court, Toronto, ON M5V 3S2 (M) 416-434-9413 / 647-460-1586 (E) yw kapku@yahoo.com / yw ktdot@gmail.com
EMPLOYMENT
Samsung Electronics Canada – Digital Appliance Division Mississauga, Ontario
Sales & Marketing Operations Manager – Digital Appliance Division Jun 2013 – Present
 Oversee & Analyze overall divisional financial picture from top to bottom by working closely with Finance, as well
as share key findings with leadership to reach executive decisions & devise action items.
 Engage in YoY retail industry analyses of key accounts pertaining to our performance & overall market.
 Developed an industry trend analysis template (featuring our unit/dollar shares, ASP & API, and maintained
monthly) utilizing NPD data to help the team formulate strategic business initiatives & action plans.
 Manage current/rolling 3-month revenue forecasting process via disclosing key pieces of data, analyze/report
sales/profit fluctuations, and ensure all stakeholders fulfill deliverables on time.
 Perform oversight on regular/ad hoc divisional action items, as well as take a lead role in creating/maintaining
project management master template, to enable the team achieve business objectives.
 Collaborate with Digital Appliance executives in devising strategy presentation materials for critical global
conferences, and act as key personnel for generating various executive reports (Word & Excel).
Samsung Electronics Canada – Digital Appliance Division Mississauga, Ontario
Product Manager Mar 2009 – May 2013
 Oversaw a massive laundry line transition (from Q4 2012 to Q1 2013) by implementing new pricing set-up, new
model set-up for major retailers, creation/upkeep of comprehensive 2013 laundry spec/features sheet and
promotion management to ensure timely phase-out of old models and launch of new models.
 Helped our laundry operations turn a profit of 5+% in FY2012 (a 10+ percentage point swing from FY2011) thru
maximizing sales of premium/lucrative front-load laundry, as well as ramping up sales of fast-growing high
efficiency top-load laundry.
 Executed new product website content update in 1H 2012 of all refrigerators, cooking & dishwashers. The early
uploading of new 30” French-Door refrigerator allowed us to quickly ramp-up sales, resulting in 40+% market
share by October 2012.
 Attained 40%+ market share in the burgeoning 4-door bottom freezer refrigeration segment for 1H FY2012,
arguably considered one of the most lucrative refrigeration segment.
Assistant Product Manager Oct 2006 – Feb 2009
 Managed the entire appliance portfolio from FY2006 to FY2008, and during that period powered CAGR of 44.2%
($31M in FY2006 to $93M in FY2008) via line-up expansion of refrigeration, laundry, over-the-range (OTR) & air
conditioning operations, as well as launching ranges (FY2007), dishwashers & dehumidifiers (FY2008).
 Played a critical role in entering the Sears’ home appliance business in May FY2008 by conducting gap analyses,
registering product set-up sheets, and making sure models are launched in a timely fashion to be fully prepared
for flyer promos. Entry to Sears helped elevate overall sales by 86% in FY2008 ($93M) vs. FY2007 ($50M).
Accelteon Partners – Competitive Benchmarking Richmond Hill, Ontario
Research Associate Sep 2006 – Oct 2006
 Conducted industry research of the U.S. food industry and created market data materials to highlight key
performance indicators of a major U.S. consumer packaged goods firm and the industry as a whole.
 Built market trend data analysis materials using IRI data and advertising spending patterns broken down by
year/brand/media. Core deliverables were identifying implications of findings and developing strategic insights.
Samsung Electronics Company – Home Appliance Strategic Marketing Seoul, South Korea
Assistant Global Account Manager, Refrigeration May 2000 – Jul 2004
 Created Samsung’s Canadian refrigerator business strategy that featured market overview, situation analysis,
broad strategy position, 4P strategy and action plans in FY2001.

2. EDUCATION
Rotman School of Management, University of Toronto, Toronto, ON Canada MBA, Jun 2006
 Finished 4th in a case competition for the Big Brothers & Big Sisters of Toronto, November 2000
University of Illinois at Urbana-Champaign, Champaign-Urbana, IL USA MS in Advertising, May 1999
 Achieved highest academic standard for the Budweiser brand management research project.
Hofstra University, Hempstead, NY USA BBA in International Business, Dec 1994
 Dean’s List, Spring 1993 & Fall 1994.
ADDITIONAL
 Member of Harvesting Team at North York Westside Community Church, 2012 – Present
 Won 2013 President Excellence Award for Outstanding Team – Home Appliance Product Management Team
 Great Work Place (GWP) Initiative Voluntary Council Member, Samsung Electronics Canada, 2010 – 2013
 2nd Half 2010 Employee Excellence Award, Samsung Electronics Canada, December 2010
 Member of Westside Community Church (North York) harvesting team, September 2009 – Present
 Volunteered for the Korea Food Festival in Toronto to educate and promote our appliances, May 2010
 Career advisor for Korean students seeking employment opportunities in Canada, February 2008
 MBA summer internship at Samsung Electronics Canada, June – August 2005
 Volunteered for the “24 Hour Relay for Easter Seals Kids,” June 2005.
 Volunteered for the Korean Ventures Association during a Toronto IT trade show, May 2005
 Model Employee Award, Samsung Electronics, August 2003
 Internship at advertising agency, DY&R Korea, December 1996 – June 1997
 Republic of Korea Army, February 1995 – August 1996
 Bilingual proficiency in English and Korean
 MS Office (Word, Excel & PowerPoint), Outlook & ERP programs (SAP)