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client:      ForGraphicDesignersOnly.com
                                                                                     Thomas Clifford
 project:     Lead-generating sales letter (print)                                   portfolio
 objective:   Get subscribers




              How to Build Your Dream Freelance
                  Graphic Design Business
                                                                                     "Thomas is well versed in
                 (Without Spending a Penny)                                          the principles of writing
                                                                                     strategic marketing copy
Dear Jennifer Smith,                                                                 that gets results. I highly
                                                                                     recommend him."
Are you ready to say goodbye to projects that cost you more time and money              Steve Slaunwhite
than they’re worth?                                                                     Author,
                                                                                        The Everything Guide
Are you ready to say hello to winning more proposals without being beaten               To Writing Copy
down on the price?

If you said “Yes,” there’s good news around the corner.

You can start building the freelance design business you’ve always wanted
with the help of a first-class business advisor and registered graphic
designer—for free. Here’s how.

          Subscribe FREE to FOR GRAPHIC DESIGNERS ONLY
FOR GRAPHIC DESIGNERS ONLY is a free email newsletter packed with
business and design marketing tips to inspire you to build the design business
you’ve always envisioned. This unusual newsletter is like having a business
advisor check in with you every two weeks!

Here’s a quick sample of what you’ll learn every two weeks:
   • A simple marketing system to consistently attract ideal clients and
       projects to your doorstep.
   • The 7 biggest mistakes graphic designers make when pricing their
       services and how to avoid them.
   • 5 techniques you can use today that will dramatically increase the
       number of quotes and proposals you win.

Director of Creative Services Samantha Prinsloo raves:
“While reading your latest email, I had the biggest urge to write to you! THANK
YOU for an incredible newsletter. I wait with bated breath every two weeks to        Note: This copy was
receive it! When I see it pop up on my BlackBerry, I rush back to my computer        written during the Secrets
to get started reading. It’s just not the same reading it on the BlackBerry . . .”   Of Strategic Copywriting
                                                                                     professional development
FREE BONUS: “How to Attract More Clients Using Special Reports” (a                   program, with the kind
$59 value)                                                                           permission and partici-
                                                                                     pation of the client. The
As a special incentive for signing up to receive my newsletter, you’ll receive...    client may or may not be
                                                                                     using this copy in existing
[Copy continues…]                                                                    marketing materials.

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Strategic Copywriting Certification (lead generating sales letter)

  • 1. client: ForGraphicDesignersOnly.com Thomas Clifford project: Lead-generating sales letter (print) portfolio objective: Get subscribers How to Build Your Dream Freelance Graphic Design Business "Thomas is well versed in (Without Spending a Penny) the principles of writing strategic marketing copy Dear Jennifer Smith, that gets results. I highly recommend him." Are you ready to say goodbye to projects that cost you more time and money Steve Slaunwhite than they’re worth? Author, The Everything Guide Are you ready to say hello to winning more proposals without being beaten To Writing Copy down on the price? If you said “Yes,” there’s good news around the corner. You can start building the freelance design business you’ve always wanted with the help of a first-class business advisor and registered graphic designer—for free. Here’s how. Subscribe FREE to FOR GRAPHIC DESIGNERS ONLY FOR GRAPHIC DESIGNERS ONLY is a free email newsletter packed with business and design marketing tips to inspire you to build the design business you’ve always envisioned. This unusual newsletter is like having a business advisor check in with you every two weeks! Here’s a quick sample of what you’ll learn every two weeks: • A simple marketing system to consistently attract ideal clients and projects to your doorstep. • The 7 biggest mistakes graphic designers make when pricing their services and how to avoid them. • 5 techniques you can use today that will dramatically increase the number of quotes and proposals you win. Director of Creative Services Samantha Prinsloo raves: “While reading your latest email, I had the biggest urge to write to you! THANK YOU for an incredible newsletter. I wait with bated breath every two weeks to Note: This copy was receive it! When I see it pop up on my BlackBerry, I rush back to my computer written during the Secrets to get started reading. It’s just not the same reading it on the BlackBerry . . .” Of Strategic Copywriting professional development FREE BONUS: “How to Attract More Clients Using Special Reports” (a program, with the kind $59 value) permission and partici- pation of the client. The As a special incentive for signing up to receive my newsletter, you’ll receive... client may or may not be using this copy in existing [Copy continues…] marketing materials.