MozCon Seatlle 2013 Conference summary presentation (funny)

1. MOZCON SEATTLE 2013
Hate to wear
undies, hope
this Fishkin is
good!

2. BOTTOM LINE
• Do RCS – Prove it
works (find it in
GG Search
Suggestions) (Will
Reynolds)
• Don’t use flags but
Languages names
in your multi
lingual site (Aleyda
Solis)
Videos –
don’t place in
Utube, but in
your domain
URL. (Nottinham)

3. REAL BOTTOM LINE
• Create worth to shared content (all types) (Gouldin)
• Address Mobile growth, desktop not decreasing
though (Fishkin) Build for the long
run, not for today
(long term quality
loyal customers)
Joanna Lord

4. Richard Baxter (tags5 Twitter)
• Who are you targeting?
• Identify influencers in the field
• What do these share?

5. Query=“poker”

6. Tell us more about it Joe
• http://www.inbound.
org (SEO articles,
Fishkin- Dharmesh
Shah(Hubspot)
• Google + Ripples
(Graphic on what ppl
are sharing in GG+)

7. TOOLS
• SEER's SEO Toolbox all-in-1 toolbox for SEOs (GG Anlx, MOZ, Majestic,… )
• IFTTT
• Authorcrawler (who is linking to your site, and where else they write)
• Tracking tools for visual content: curalate, ahalogy, piquora
• http://www.findpeopleonplus.com (Connecting People on Google+
Over 45 Million Google+ users indexed
• http://freshwebexplorer.moz.com/ (MOZ Trends)
• https://followerwonk.com (TT & MOZ, who follows who, when, how much, etc,…
paid PRO)
• http://www.fullcontact.com/(All Your Contacts In One Place and Automatically
Up-to-Date.)
• International SEO ROI Calculator

8. ACRONYMS
• RCS – Real
Company Stuff
• TAGFEE –
Transparent,
Authentic,
Generous, Fun,
Empathetic,
Exceptional
(Sarah Bird)

9. Tips
Create emotionally engaging experiences pages,
people will interact and relate to the emotion
(Allison Urban) (great art. on this)

10. TREATS
• IG on MC-
2013
• “Shit” beats
“Ass” and
Obama is tail

11. KEY PEOPLE I MET