More Than Words: Localizing Your International Content

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I'm taking everyone beyond mere International SEO to talk about how to localize your content for international markets.

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  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://blogs.20minutos.es/al-contragolpe-futbol/files/2014/06/losdos.jpg
  • http://blogs.20minutos.es/al-contragolpe-futbol/files/2014/06/losdos.jpg
  • http://www.futbolcontextualizado.com/blog/wp-content/uploads/2013/02/Juegos-de-f%C3%BAtbol.jpg
  • https://www.flickr.com/photos/prismatico/4708191195/in/pool-wm2006%7Cprismatico
  • http://www.vivelohoy.com/wp-content/uploads/2014/03/476905147.jpg
  • https://www.flickr.com/photos/51422503@N03/4747309672
  • http://www.dw.de/argentina-b%C3%A9lgica-revancha-mundialista/a-17760233
  • http://static1.ad.nl/static/photo/2014/4/3/13/20140629201454/media_xll_2339968.jpg
  • Otra bandera, habalr de cosas que cambian
    Culture
    Age
    Spending Power
  • Otra bandera, habalr de cosas que cambian
    Culture
    Age
    Spending Power
  • Otra bandera, habalr de cosas que cambian
    Culture
    Age
    Spending Power
  • Otra bandera, habalr de cosas que cambian
    Culture
    Age
    Spending Power
  • http://jaimepg.com/
  • http://jaimepg.com/
  • http://www.extradeportes.com/futbol-f1-tennis/2012/10/Cruz-Azul-Liga-MX-2012.jpg
  • http://www.extradeportes.com/futbol-f1-tennis/2012/10/Cruz-Azul-Liga-MX-2012.jpg
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
  • https://www.flickr.com/photos/antoon/14350303248/sizes/h/in/photostream/
  • https://www.flickr.com/photos/azculture/13658045685/in/photostream/lightbox/
  • https://www.flickr.com/photos/landahlauts/5402837836
  • Vuvuzela picture?
  • http://www.fifa.com/worldcup/photos/galleries/y=2014/m=7/gallery=brasil-alemania-en-imagenes-2401948-2401954.html#2401903 Photo by Jamie McDonald/Getty Images
  • http://euro.mediotiempo.com/media/2011/05/10/fifa-1.jpg
  • http://p1.trrsf.com/image/fget/cf/images.terra.com/2014/06/30/layun-giovaniafp29.jpg
  • Segundo slide con screen shot de las herramientas grátis
  • Segundo slide con screen shot de las herramientas grátis
  • https://www.flickr.com/photos/fotojota/4777406082/sizes/o/in/photostream/
    por FotoJota ~ Juan Manuel Sancho
  • https://sports.yahoo.com/blogs/dirty-tackle/rafa-marquez-and-arjen-robben-combine-to-give-netherlands-a-late-winner-over-mexico-184210941.html
  • More Than Words: Localizing Your International Content

    1. #MozCon Zeph Snapp • Altura Interactive MORE THAN WORDS: @zephsnapp • zeph@alturainteractive.com Localizing Your International Content
    2. SATURATION RATES
    3. YOU WANT TO GROW? LOOK OUTSIDE
    4. HREFLANG
    5. SITE STRUCTURE
    6. THAT’S ENTRY LEVEL
    7. YOU’RE ROCK STARS!
    8. TRAINING
    9. ESTABLISH YOUR RESOURCES
    10. ASSETS
    11. STAFF BE REALISTIC
    12. BUDGET
    13. GAMEPLAN
    14. CONTENT STRATEGY WHO, HOW, WHY
    15. PERSONAS CHANGE
    16. PERSONAS CHANGE CULTURE
    17. PERSONAS CHANGE CULTURE AGE
    18. PERSONAS CHANGE CULTURE AGE SPENDING POWER
    19. KEYWORD RESEARCH UNIVERSAL QUERIES:
    20. KEYWORD RESEARCH HOW TO BICYCLE KICK
    21. KEYWORD RESEARCH LOCALIZED QUERY
    22. KEYWORD RESEARCH WHO WON CONCACAF?
    23. #MozCon
    24. STYLE GUIDES
    25. BUILD TEMPLATE
    26. EXECUTING THE PLAY
    27. MACHINE TRANSLATION
    28. MACHINE TRANSLATION MACHINE LEARNING
    29. MACHINE TRANSLATION MACHINE LEARNING HUMAN TRANSLATION
    30. MACHINE TRANSLATION MACHINE LEARNING HUMAN TRANSLATION CROWDSOURCING?
    31. MACHINE TRANSLATION MACHINE LEARNING HUMAN TRANSLATION CROWDSOURCING? MARKETERS
    32. LOCALIZATION TIPS
    33. LOCALIZATION TIPS TEST FIRST
    34. LOCALIZATION TIPS TEST FIRST PAY BY THE HOUR
    35. LOCALIZATION TIPS TEST FIRST PAY BY THE HOUR BILINGUALS DO IT BETTER
    36. #MozCon BLOGGING TRANSLATE + ORIGINAL CONTENT = QUERY INTENT
    37. NURTURE FANBASE
    38. #MozCon VIDEOS TRANSCRIPT SUBTITLE OPTIMIZE
    39. #MozCon MAKE SOME NOISE!
    40. LINKS STILL MATTER
    41. LINKS SHARES STILL MATTER
    42. LINKS SHARES REFERRALS STILL MATTER
    43. LINK RECLAMATION THE EASY SCORE
    44. #MozCon ID, REACH OUT, GET LINKS PRO TIP: HOLD OFF ON REDIRECTING
    45. GUEST AUTHORS CALL IN A SUB!
    46. #MozCon CONTACT FORMS 40% MORE EFFECTIVE
    47. Nudo.io CONTACT FINDER SPANISH LANGUAGE SITES
    48. DON’T BURN BRIDGES
    49. #MozCon PAID CONTENT PROMOTION ON FACEBOOK = COVERAGE
    50. ¡GRACIAS! http://alturainteractive.com/ international-seo-basics
    51. #MozCon Zeph Snapp • Altura Interactive @zephsnapp • zeph@alturainteractive.com
    52. 1. http://www.statista.com/chart/1048/global-internet-penetration-in-2012/ 2. http://blogs.20minutos.es/al-contragolpe- futbol/files/2014/06/losdos.jpg 3. http://www.futbolcontextualizado.com/blog/wp- content/uploads/2013/02/Juegos-de-f%C3%BAtbol.jpg 4. https://www.flickr.com/photos/prismatico/4708191195/in/pool- wm2006%7Cprismatico 5. http://www.vivelohoy.com/wp-content/uploads/2014/03/476905147.jpg 6. https://www.flickr.com/photos/51422503@N03/4747309672 IMAGE CREDITS
    53. 1. http://www.dw.de/argentina-b%C3%A9lgica-revancha-mundialista/a- 17760233 2. http://static1.ad.nl/static/photo/2014/4/3/13/20140629201454/media_xll _2339968.jpg 3. http://jaimepg.com/ 4. http://www.extradeportes.com/futbol-f1-tennis/2012/10/Cruz-Azul-Liga- MX-2012.jpg 5. https://www.flickr.com/photos/liznn7/11274182046/ 6. https://www.flickr.com/photos/antoon/14350303248/sizes/h/in/photostr eam/ IMAGE CREDITS
    54. 1. https://www.flickr.com/photos/azculture/13658045685/in/photostream/l ightbox/ 2. https://www.flickr.com/photos/landahlauts/5402837836 3. http://www.fifa.com/worldcup/photos/galleries/y=2014/m=7/gallery=bra sil-alemania-en-imagenes-2401948-2401954.html#2401903 Photo by Jamie McDonald/Getty Images 4. http://euro.mediotiempo.com/media/2011/05/10/fifa-1.jpg 5. http://p1.trrsf.com/image/fget/cf/images.terra.com/2014/06/30/layun- giovaniafp29.jpg 6. https://www.flickr.com/photos/fotojota/4777406082/sizes/o/in/photostr eam/ IMAGE CREDITS
    55. 1. https://sports.yahoo.com/blogs/dirty-tackle/rafa-marquez-and-arjen- robben-combine-to-give-netherlands-a-late-winner-over-mexico- 184210941.html IMAGE CREDITS

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