The homepage of an ecommerce website is incredibly important. For most websites across all industries, the homepage is the top entrance page. This means it will be the first impression and the deciding page for visitors to either continue shopping or bounce back to their search. Learn the elements that make up an excellent ecommerce homepage

1. Key Elements of
E-Commerce Homepage

2. Key Elements of E-Commerce Homepage info@121ecommerce.com
Key Elements of E-Commerce Homepage
• Header elements
• Banner/Hero elements
• Products (Featured & New)
• Footer Elements
• And so much more!
What are the most important elements
of a successful e-commerce homepage?

3. Key Elements of E-Commerce Homepage info@121ecommerce.com
Header Elements
The header is the top level space on your website, that appears
universally across your site. This vital space should display the ways
your customers can contact you.

4. Include these uber important elements:
• Contact Phone Number
• Logo (linking to homepage)
• Login button
• Search bar
• Shopping Cart
Key Elements of E-Commerce Homepage info@121ecommerce.com
Header Elements
1
2
3
4
5
By highlighting these elements,
you’re helping customers and
potential customers connect with
your and interact with your site
more easily.

5. Key Elements of E-Commerce Homepage info@121ecommerce.com
Banner/Hero Element
Using a static “hero” image as the header banner utilizes the most
visible real estate of the homepage. Use it wisely; key value adds, tag
line, seasonal promotion, etc.

6. Key Elements of E-Commerce Homepage info@121ecommerce.com
Navigation Element
Choose a top nav / horizontal menu if you have fewer top category
items, choose a side nav / vertical menu for longer complicated
categories.

7. Key Elements of E-Commerce Homepage info@121ecommerce.com
Products (Featured & New) Element
Choose a top nav / horizontal menu if you have fewer top category
items, choose a side nav / vertical menu for longer complicated
categories.

8. Key Elements of E-Commerce Homepage info@121ecommerce.com
Additional Components
• Partners
• Awards & Badges
• Testimonials
Display a message below
the fold (below the area
that’s visible without
scrolling). Choose one
item that represents an
important message you
want your visitors to see.

9. Key Elements of E-Commerce Homepage info@121ecommerce.com
Footer Elements
• About Us Page
• Return Policy Page
• Copy Right
• Privacy Page
• Blog Section
• Affiliate Program
• Social Links
• Site Maps
The footer is also global, put more important links here that are
relevant at any stage of the buying process. Here are some items to
consider:

10. Key Elements of E-Commerce Homepage info@121ecommerce.com
Summary
When creating your ecommerce website’s homepage, you
want to think about: clarity, ease of use, and important
messages. A visitor should clearly see all of the different
elements of your homepage, and not feel overwhelmed and
lost by clutter and disorganization. It should be easy for a
visitor to locate common links and components of a website,
like the search bar and company phone number. And a visitor
should see what’s important to your company (what drives
your sales, or increases customer trust and loyalty).

11. Key Elements of E-Commerce Homepage info@121ecommerce.com
Full Sample
Homepage
Following these guidelines,
here’s the full image of how
your ecommerce website’s
homepage could look. Re-
member to adjust compo-
nents to display your key
messages.

12. 121eCommerce is a certified Magento
development company that operates on the
premise that every successful relationship is
built on frequent and clear communication. We
focus on creating and maintaining a relationship
with our clients where we can leverage our
experience and expertise to create ongoing
value for both new and existing sites. We have
dedicated teams for B2B and B2C projects, here
to help your business thrive online by
streamlining multichannel functionality.
We Can Help!
Wondering how to improve your checkout process
and keep your customers happy? 121eCommerce can
help! Fill out our contact form online or call us at (216) 586-6656
for more information about improving your conversion rate by
asking us to assess your checkout process.
2940 Noble Rd, Cleveland Heights, OH 44121
www.121ecommerce.com
B2B eCommerce
Key Elements of E-Commerce Homepage info@121ecommerce.com
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