The document discusses Elon Musk's proposed Hyperloop high-speed transportation system. The Hyperloop would use pods or capsules traveling inside low-pressure tubes to transport people between cities at speeds up to 750 mph, making a trip from Los Angeles to San Francisco in only 35 minutes. The Hyperloop aims to provide faster, cheaper, and safer transportation compared to existing high-speed rail and would function like an air-cushioned skate. It has the potential to revolutionize public transit.

1. HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
• https://www.businessinsider.com/richard-branson-just-unveiled-his-vision-for-virgin-hyperloop-2018-5
The Ultimate Public Transportation Solution
HYPERLOOP

2. Assignment one, Research
The Deal With the Hyperloop
https://waitbutwhy.com/2015/06/hyperloop.html
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

3. Assignment one, Research
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
Musk wasn’t
thinking about a
faster train—he
was thinking
about a new
mode of
transport
entirely.
https://waitbutwhy.com/2015/06/hyperloop.
html
https://www.businessinsider.com/richard-branson-just-unveiled-his-vision-for-virgin-hyperloop-2018-5

4. • “It’s a reaction to the California High-Speed Rail System currently
under development, a bullet train Musk feels is lackluster (and which,
it is alleged, will be one of the most expensive and slow-moving in the
world).”
Assignment one, Research
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
https://www.digitaltrends.com/cool-tech/what-is-the-hyperloop/
https://www.thedailybeast.com/elon-musk-hyperloop-dreams-slam-into-cold-hard-reality

5. Assignment one, Research
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
The idea is that the capsule
would whiz from LA to San Francisco in
only 35 minutes (compared with 3 hours
and 10 minutes for the planned CA high-
speed railway).
https://waitbutwhy.com/2015/06/hyperloop.html
https://www.theaustralian.com.au/video/id-5348771529001-5983739792001/explainer-what-
is-a-hyperloop-train

6. • Faster, Cheaper and Safer Transportation
• Mask’s intelligence idea after SpaceX
• The Ground Rocket
• It is believable
Assignment one, Future Product or Service
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

7. Source for Brand Character Words
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He
Bruno Mars
https://www.google.com/url?sa=i&source=images&cd=&ved=2ahUKEwjhut-
m6KHjAhUnhOAKHSAqAyoQjhx6BAgBEAM&url=https%3A%2F%2Fgenius.com%2FBruno-mars-24k-magic-
lyrics&psig=AOvVaw1py2PHftec6SEsFxXY8IDf&ust=1562554780117658

8. Naming Process
• “The Hyperloop, Ground Transportation, Space X
• Hyper (Hyperloop)
• Ground (Ground Transportation)
• X (Space X)
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

9. Final Product/Service Name
• Hyper +Ground + X = HyperGroundX
• Final Product Name : HyperGroundX
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

10. Brand Character Diagram Sketches
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He

11. Brand Character Diagram
HYPERLOOP – THE ULTIMATE PUBLIC TRANSPORTATION SOLUTION Honglin He