Misalignment and conflicting performance objectives between management and front line operators is the root cause of a lot of profit erosion. Businesses need systematic ways to align senior management objectives and operating KPIs. This presentation will demonstrate how a National Oil Company in Asia utilized data analytics and KPI trees with drill-down capabilities to systematically align performance objectives and KPIs in its gas processing division to achieve profit driven operations. The presentation will also highlight how first principles digital twins can be incorporated to serve as a soft sensor to deliver further accuracy and rigour.
Unraveling Multimodality with Large Language Models.pdf
Asia NOC Bridges Business-wide Performance Objectives and KPIs through an Advanced Analytics System
1. Yasunori Kobayashi
General Manager, MES Solution Development Expert
Yokogawa
November 12, 2020
Asia NOC bridges
business-wide performance
objectives and KPIs through
advanced analytics system
2. Agenda
1. Challenges in Business Performance
Management
2. Business-wide, Bridged KPI Structure
3. Industrial KPI Templates
4. Real-time KPI Digitalization
5. Real-time KPI Dashboarding
6. KPI Analytics and Online Prediction
using AI ML
7. Profit Improvement Consulting
8. Typical Quick-win Benefits
9. Use Case -PTT GSP
4. Business Performance Management Challenges
■ KPI Disconnect – between C-level and Operators
■ Partial KPI Optimization – due to silos
■ Invisible KPI Trade-off – stability vs profitability
■ Ex-post Action – due to monthly review
■ Excess Safety Margin – on the plant floor
How can these challenges be addressed using
Industrial Best Practice and Disruptive Digital Technologies?
Think Yokogawa “Profit-driven Operation”
5. Good Strategy vs Bad Strategy
■ Good strategy involves coherence
between front line and top management
■ Critical to connect and cascade up/down
performance objectives and real-time
measurement
■ KPI structures must be:
◆ Dynamic / real-time
◆ Bridged (vertical)
◆ Business-wide
Tier 1
Top Managers
Tier 2
Business Unit
Tier 3
Front-Line
7. Level / User KPI Usage Finance KPI Operations KPI HSSE KPI
Business/
C-level
Monthly review
Analysis
Prediction
Gross profit, EBITDA
Sales volume, Realized gross margin
OPEX, ROACE, CAPEX
Maintenance cost index
Unit cash cost
Plant utilization , Shutdown & slowdown
Throughput/Production volume
Operational availability, Mechanical availability
Energy intensity index, Gross margin asset performance
Feedstock supply & offtake
Major fire, Explosion, Major spill
Lost time injury frequency
Greenhouse gas emission
Loss of primary containment
Fire security incident
Management/
Staff
Real-time Control
(manual/auto)
Analysis
Prediction
Production KPI Profit KPI Energy KPI RAM KPI HSSE KPI
Plant utilization
Feed plan %
Products plan %
Raw/Additional material
High value product yield
Plant material loss
Energy consumption
Net heat absorbed
Heat recovered
Asset availability
Asset maintenance cost
Same as upper KPIs
Technical/
Engineers
Unit utilization max% Each product yield
Each material loss
Chemical consumption
Fuel consumption
Steam consumption
Electricity consumption
Heat absorbed
Quality giveaway
Furnace allowance
Quench water PH
Compressor turbine allowance
Compressor surge allowance
Column flooding %
TLE Uo/Duty, Dryer delta-P
Operational conditions causing
major fire or explosion
Critical Operation Parameter
(COP) causing plant shutdown
Emission
Operation/
Operators
Related
process variables
Related
process variables
Related
process variables
Related
process variables
Related
process variables
Business-wide
Bridged
Give Workforce a chance to drill down and optimize performance in their level
Business-wide, Bridged KPI Structures (Patent pending)
8. Upstream
■ Gas processing/separation
■ LNG liquefaction/regasification
■ Oil field
Downstream
■ Condensate refining
■ Oil refining
■ Ethylene
■ Aromatics
Terminal
■ Tank terminal
Chemical
■ Ammonia
■ Ammonium nitrate
■ Ethylene oxide
■ Ethylene glycol
■ Ethanol amine
■ Elastomer
■ Fiber spinning
■ MMA
■ Polyethylene
■ Polypropylene
■ Polycarbonate
■ PTA
■ PVC
■ SBR
■ VCM
Power
■ Coal fired
■ Combined cycle
SPI Objective
Production SPI
Profit SPI
Energy SPI
Reliability SPI
Safety SPI
Example of Ethylene 250KPIs
Others
■ Oleo
■ Gold mining
■ Sewage disposal
Help PDO user to achieve early ROI
by shortening engineering period
Industrial KPI Templates (Yokogawa IP)
9. Real-time KPI Digitalization (Patent pending)
Data Adaptors
Data Integration
Real-time KPI
Digitalization & Dashboarding
VnetI/P OPC UA OLE DB B2MML
SOAP
REST
Excel
Services
Specific Add-inns
Planning, Scheduling
Production Management
Accounting, etc.
KPI
Template & Builder
Procedural
Automation
Dashboard
Template & Builder
Guidance
Static Simulator KPI Limit & Alarm
Statistical Analysis Export
Multi-variables Analysis Reporting
AI Machine Learning Benchmarking
Regression Model Online Prediction
AI Model Software Sensor
Static Simulator Autonomous KPI Control
Data Analytics & Reporting Online Prediction
Cloud & On-premise
Available
10. Real-time KPI Dashboarding (Patent pending)
Actionable Dashboards based on Industrial Knowledge
Karaoke Dashboard visualizing KPI Trade-off Tree Dashboard indicating cause of KPI problem
11. Real-time KPI Dashboarding (Patent pending)
Actionable Dashboards based on Industrial Knowledge
Trend Dashboard conducting agile & right action
AI Procedural Automation
automating cause identification & measure
12. KPI Analytics and Online Prediction using AI ML
Data Adaptors
Data Integration
Real-time KPI
Digitalization & Visualization
VnetI/P OPC UA OLE DB B2MML
SOAP
REST
Excel
Services
Specific Add-inns
Planning, Scheduling
Production Management
Accounting, etc.
KPI
Template & Builder
Procedural
Automation
Dashboard
Template & Builder
Guidance
Static Simulator KPI Limit & Alarm
Statistical Analysis Export
Multi-variables Analysis Reporting
AI Machine Learning Benchmarking
Regression Model Online Prediction
AI Model Software Sensor
Static Simulator Autonomous KPI Control
Data Analytics & Reporting Online Prediction
Cloud & On-premise
Available
13. Profit Improvement Consulting
Examples of Implemented Solution
Control
• Adjustment of performance trade-off
• New target setting
• Control parameter tuning
• APC model update
• LP vector update
• Control design modification
Plant/Process
• Capacity expansion
• HX rearrangement
• Catalyst replacement
Operational Strategy
• Load shift between compressors
• Cleaning timing optimization
Business/Human Resource
• Work process modification
• Product lineup change
• Workforce capability enhancement
DEFINE/DISCOVER
1-2 months
DEVELOP
3-6 months
DELIVER
6 months +
SUSTAIN
6 months +
▪ Senior management alignment
▪ Data collection & staff interviews
▪ Assessment of current situation,
initiatives & CAPEX plans
▪ Identification of opportunities
and benefits
▪ Benchmarking and gap analysis
▪ Solicit initial stakeholder
‘buy-in’
Activities
▪ Quick-win opportunities for rapid
implementation
▪ Initial set of opportunities and
estimated benefits
▪ Performance gaps and focus
area priorities
▪ Roadmap for ‘Develop’ phase
Deliverables
▪ Mid management alignment
▪ Integrated road map for
‘Deliver’ phase
▪ Individual opportunity delivery
plans and resource requirements
▪ Organizational changes/work
process upgrades to support
delivery of benefits and
continuous improvement
▪ Quick-win benefits capture
▪ Prioritized opportunity list with
potential benefits and KPIs
▪ Detailed implementation plan
▪ Organizational design/work
process documents
▪ Delivery via KBC on-site support
▪ Performance changes inclusions in
business forecast
▪ KPI implementation for benefits
▪ Implementation of org. changes and
job performance profiles
▪ Modification of work processes
▪ Update of tools and applications
▪ Preparation for ‘Sustain’ Phase
▪ Program benefit tracking tool
and template
▪ Financial and operational benefits
▪ PI tree for performance monitoring
and target setting
▪ Re-structured organization
▪ Manual of work processes
▪ Training materials
▪ Continuous improvement tool-kit
▪ Quarterly performance challenge by
visiting specialists
▪ Tuning of organizational structure
and work processes based on tam
feedback
▪ Maintenance/upgrade of tools and
applications
▪ Remote technical support and
hotline
▪ Financial and operational benefits
▪ Quarterly program ‘health check’
▪ Tool-kit upgrades
17. PTT Gas Separation Plant, Thailand
■ Yokogawa KPI template helped PTT to achieve early ROI
■ Production Division is happy to use PDO because PDO helps Operators to
understand how their KPIs impact Management KPIs, and helps to realize more
profitable operation with less support from Technical Division
■ Yokogawa SME discovered approx. USD5M improvements analyzing SPI
historian (quick-win opportunity was USD500K)
18. Profit-driven Operation Suite
Business KPI
Dashboard
Operation
KPI
Dashboard
Integrated KPI
Design
Procedural
Automation
for KPI Control
Advanced
Operation
Graphic
Online
Prediction
Data
Analytics
VR PDO
Training
Profit
Improvement
Program
Team
Effectivenes
s
CCR
Desig
n
Permit to Work
Work
Instruction
Shift Handover
Alarm
Mngm
t
Operation
Improvemen
t
■ Help the right person to make a right decision at the right time for
achieving profit-driven operation through the plant lifecycle
19. The names of corporations, organizations, products and logos herein are either registered trademarks or
trademarks of Yokogawa Electric Corporation and their respective holders.
Any questions?