Didi Chuxing - Yin Ning Wong

1. Didi Chuxing
Yin Ning Wong(wyn)

2. Problems
•Not on-demand
•Difficult to get a taxi at some places
•Expensive taxi fares
•Payment(only cash)

3. Product
Make request
Notify drivers
nearby
respondWait for driver

4. Financial Info
•Funding: $17.7B
•Estimated value: ~$50B
•Profitable: No, price war
•Subsidize to drivers
•Low price

5. Financial Info

6. Business model
•Commission
•Surge pricing
•Different car models

7. History
•2012: Didi Dache was founded
•February 2015: Merged with Kuaidi Dache
•Septmber 2015: Rebranded as Didi Chuxing
•2016: Acquired Uber China
•2017: Expanded in self-driving car technology

8. Secret Source
•Dominant market position
•Multiple services
•A lot of fundings

9. Competition

10. Competition
No. Of
cities
Price Payment
Option
platform Services
~400 $2+$0.5/km
2X
Wechat
Alipay
Cash(taxi only)
Credit card
App Taxi,
Social Ridesharing,
Didi bus,
Bike Sharing
~175 $2/mile
7X or 8X
Paypal
Apple Pay
Android pay
Credit card
App Social Ridesharing
~69 $2/mile
2X
Paypal
Apple Pay
Android pay
Credit card
App Social Ridesharing

11. Prediction
It will Succeed

12. Prediction

13. Reference
• https://www.pinterest.com/pin/340444053063716761/?l=t
• https://www.owler.com/iaApp/1166693/didi-chuxing-company-
profile?onBoardingComplete=true
• https://techcrunch.com/2017/04/27/didi-chuxing-to-become-
worlds-second-highest-valued-startup/
• https://rideshareapps.com/analysis-comparison-for-the-top-3-
rideshare-services/
• https://en.wikipedia.org/wiki/Didi_Chuxing
• https://en.wikipedia.org/wiki/Didi_Chuxing#Services
• https://www.ridester.com/uber-vs-lyft/