Discover the insights and tips from Yieldify's breakfast seminar on how to increase your average order value. Includes examples from retailers, travel companies and gaming sites.

1. INCREASE YOUR AVERAGE ORDER
VALUE
#yieldifybreakfast

2. Housekeeping
1. Wi-Fi available
2. Tweet #yieldifybreakfast
3. Feedback forms

4. We make it simple for
e-commerce brands to
deliver customer journeys
that convert

5. A combination
of technology
and services

6. Mark Murray
Consultant Team Leader
Ky Ismet
Director, Customer Success
Sharen Gill
Pre-Sales Director

7. This morning’s agenda
1. Why bother with AOV?
2. Six key principles for increasing your AOV
3. Best practice tips and examples from your industry
4. Questions

8. Average order value:
why bother?

9. Today we’re focusing on increasing
that AOV
So why focus on increasing order value?

10. There’s much more to life (and
metrics) than CAC

11. a strong CLV should be your goal

12. CR x AOV = CLV
Getting the most out of your
customer base boils down to...
CR x AOV = CLV

13. 3% x £15 = £45
for example...

14. 3% x £16.50 = £49.50
with a 10% AOV increase

15. Your top
10%
Order
3x
of customers more per order than
the rest

16. Your top
1%
Order
5x
of customers more per order than
the rest

17. after
30
customers spend
67%
months of loyalty than their first purchase

18. And the timing for a focus on AOV is
perfect...

19. Shoppers are more confident than ever
about buying online

20. $89 The average
desktop order in
the US

21. 14% Higher than 5
years ago

22. ...and after all

23. doubling your AOV
is just as valuable as
doubling your conversion rate

24. Increase your AOV:
6 key principles

25. It’s all about customer motivation

27. 1
choice

28. The balance between relevant
content and too much choice

29. the
cross-sell
promoting and
selling other
relevant items that
are of interest to
your shopper

33. the trick limit your
recommendations

35. 2
Customisation

36. Give customers the freedom to
personalise their purchase, driving up
order value

37. the upsell
persuading your
customer to
increase the value
of the item they’re
considering

40. the trick read the cart

41. 3
Cost reduction

42. Customers can add perceived
cheaper or discounted items to their
order or increase their amount

43. deal
thresholds
Highlight
promotions that
only take effect
once a spend
threshold is
reached

47. the trick
show exactly how
close your shopper
is to the threshold

49. bundles
Allowing
customers to save
money when they
buy multiple
products

52. the trick always show the
saving

54. 4
Convenience

55. Convenience is the number one
reason people shop online; they’ll pay
more for an easier life

56. payment
options
Offer flexible
payment options
for higher value
purchases

59. 5
Content

60. Stories add value - and they help with
new product discovery

61. animation
Make content
dynamic to deliver
a sense of urgency

63. video
it’s THE form of
content that gets
engagement and
conversions

66. 6
Community

67. Knowing what others are doing is a
major influencer in all kinds of
purchase decision

68. social
proof
Drive increased
orders by showing
what others are
doing

70. Increasing AOV:
key examples by industry

71. 1
Retail

72. key tips
1. Invest in content
2. Give (limited)
choice
3. Use social proof
for community

74. Choice
Customisation
Cost reduction
Convenience
Content
Community

75. 2
Travel and ticketing

76. key tips
1. Convenience
above all
2. Support
customisation
with smart upsell
3. Make cost
reduction work
for your margins

77. Choice
Customisation
Cost reduction
Convenience
Content
Community

78. Choice
Customisation
Cost reduction
Convenience
Content
Community

79. Choice
Customisation
Cost reduction
Convenience
Content
Community

80. 3
Gambling and gaming

81. key tips
1. Cost reduction
and convenience
supports
commitment

82. Choice
Customisation
Cost reduction
Convenience
Content
Community

83. Choice
Customisation
Cost reduction
Convenience
Content
Community

84. Recap

85. Remember the 6 Cs of motivation

86. 1. Choice

87. 2. Customisation

88. 3. Cost reduction

89. 4. Convenience

90. 5. Content

91. 6. Community

92. Questions?

93. Thank you!
#yieldifybreakfast

94. Register on the sheet
See you at the campfire!
Wednesday, May 16th, 6pm
@ Concrete, Shoreditch