The slides from The Tomorrow Society Digital Dinner explore the double-sided "hot and cold" effect that COVID-19 has had on different eCommerce verticals, their traffic, conversions, and retention. The slide deck first appeared at The Tomorrow Society Digital Dinner, a virtual event hosted by Yieldify's Mick Gosset on April 29, 2020. For more virtual events and similar insights, visit www.yieldify.com.

1. DIGITAL DINNER
Reacting to COVID-19
Battle tested solutions

2. Mick Gosset
Head of Sales - EMEA

3. What’s coming up

4. Self-introductions
Two sides to the coin
Roundtable starts
End of virtual discussion, Q&A via Slack
Agenda

5. Dinner
is on us

6. Join the discussion

7. Two Sides to the Coin
Winning is not that easy

9. Fighting
the Cold

10. COVID 19 state of emergency
declared by WHO
Impact on travelers
Retail Travel

11. Traffic Conversion Retention
VIP offers
Secure market shares
Up email intensity
Cost efficient traffic source
Reduced PPC spend
Get qualified traffic
Brand focused
Focus on returning users
Gift cards / Vouchers
Delayed consumption
Lead capture
Post crisis headstart
Affiliate activities
Discount hunters
Facebook audience
Lookalike builder
Free delivery
Mitigate delayed delivery
Payment flexibility
Cater for mass furlough
Referral programs
Leverage client advocacy
Quick wins

12. Facebook Audience
Lookalike builder

13. Lead Capture
Post crisis headstart

14. Payment flexibility
Cater for mass furlough

15. Referral programs
Leverage client advocacy

16. Battling
the Fire

17. Impact on retail users
Home & GardenBeauty
COVID 19 state of emergency
declared by WHO

18. More targeted email
Better experience
Basket abandonment
Reduce CPA
Homepage messaging
Set the right expectations
Back in stock
Capture high-intent leads
Free delivery
Counter delayed delivery
Suppliers
Manufacturers
Lean product catalog
Reduce disappointment
Raw materials
Inverted UGC
Leverage client advocacy
Quick wins
Traffic
Reduced PPC spend
Get qualified traffic
Reduce affiliate spend
Protect profit margin
RetentionConversion

19. Lean product catalog
Reduce disappointment

20. Back in stock
Capture high-intent leads

21. Back in stock
Capture high-intent leads

22. Inverted UGC
Leverage client advocacy

23. Basket Abandonment
Reduce CPA

24. Top Tips
Simple solutions with big impact

25. ● Increase high quality traffic
● Prioritise returning users
● Protect your profit margin
● Use AI Facebook lookalikes
● Set the right expectations early on
● Capture high-intent leads
● Rewards your clients
● Position your uniqueness differently
● Generate non-transactional content
● Segment your database
● Push for referrals
Traffic Conversion Retention

26. Now
it’s your turn

27. Roundtable

28. Please head to Slack
channel for Q&A

29. Thank you!