Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Resurgence of Mediation for Cable Operators


Published on

Gary Gibbs , VP Channel Developemnt-Sigma Systems presents at teh Digital Route User Conference, October 2008 on Mediation for Cable Operators

Published in: Technology, Business
  • Login to see the comments

  • Be the first to like this

The Resurgence of Mediation for Cable Operators

  1. 1. The Resurgence of Mediation for Cable Operators Gary Gibbs <ul><li>Digital Route </li></ul><ul><li>User Conference </li></ul><ul><li>October 2008 </li></ul>
  2. 2. Cable Industry History with Mediation <ul><li>Historically focused on subscription based services </li></ul><ul><ul><li>HSD, even VoIP service has been “all you can eat” </li></ul></ul><ul><ul><li>Event-based PPV was traditionally collected by provisioning and activation layer </li></ul></ul><ul><ul><li>Simple payment models – little or no pre-paid (NA especially) </li></ul></ul><ul><ul><li>Silo’ed, point solutions – no strategic view of mediation </li></ul></ul>
  3. 3. What’s Changed <ul><li>Service model changing to on-demand, event based </li></ul><ul><li>Bandwidth needs driving a tiered pricing model for HSD </li></ul><ul><ul><li>Need to collect customer internet usage </li></ul></ul><ul><ul><ul><li>CableLabs DOCSIS IPDR-based collection from CMTS </li></ul></ul></ul><ul><ul><ul><li>Many options possible, some real-time based </li></ul></ul></ul><ul><li>VoD usage, evolution to “XoD” </li></ul><ul><li>Adding Wireless to the bundle (either facilities-based or MVNO) </li></ul><ul><ul><li>Time-based charging </li></ul></ul><ul><ul><li>Emergence of pre-paid and balance management models </li></ul></ul>
  4. 4. What’s Changed…continued <ul><li>Data use outside of revenue management/billing </li></ul><ul><li>Service usage off CMTS drives capacity management </li></ul><ul><ul><li>Same IPDR-based collection for tiered HSD can be used </li></ul></ul><ul><li>Advanced/targeted advertising </li></ul><ul><ul><li>Ability to track success of campaigns </li></ul></ul><ul><ul><li>Ability to use subscriber viewing/behaviour to more accurately target users </li></ul></ul><ul><ul><ul><li>CableLabs Tru2Way defines IPDR-based collection of events from settop </li></ul></ul></ul>
  5. 5. IPDR <ul><li>IPDR is a record format driving the need for a re-think of mediation solutions for cable operators </li></ul><ul><li>IPDR is used in : </li></ul><ul><ul><li>Docsis </li></ul></ul><ul><ul><ul><li>Better than SNMP for CMTS collection flow information </li></ul></ul></ul><ul><ul><ul><li>Valuable for capacity planning, usage based pricing </li></ul></ul></ul><ul><ul><li>OCAP/Tru2Way </li></ul></ul><ul><ul><ul><li>To describe customer viewing/usage patterns </li></ul></ul></ul><ul><ul><ul><li>Valuable for enriching subscriber profiles for advanced applications such as advertising </li></ul></ul></ul>
  6. 6. Why Fulfillment & Mediation? <ul><li>This common model is the logical progression of the services layer </li></ul><ul><ul><li>Logical extension of service catalog and service definition to include how events are processed </li></ul></ul><ul><ul><li>Logical extension of network element interaction </li></ul></ul><ul><ul><li>Logical extension of the subscriber service profile </li></ul></ul><ul><li>Adding traditional and active mediation allows Sigma to bring together the subscription and on-demand environments in a single unified set of models and architecture </li></ul>
  7. 7. TeleManagement Forum Catalyst in Content Encounter <ul><li>An end-to-end targeted advertising solution, inter-operating multiple industry standards/specifications: </li></ul><ul><ul><li>TMF IPDR and OSS/J, SCTE 130, CableLabs tru2way </li></ul></ul><ul><li>Demonstrates: </li></ul><ul><ul><li>Flow-through provisioning of tru2way Set-Top Box and applications </li></ul></ul><ul><ul><li>Collection of viewing and application usage events via IPDR records </li></ul></ul><ul><ul><li>Using demographic, subscriber and usage information to drive a multi-platform targeted advertising campaign </li></ul></ul><ul><ul><li>VoD pre-roll and </li></ul></ul><ul><ul><li>advanced application ads </li></ul></ul>
  8. 8. Catalyst Overview <ul><li>Mediation used: </li></ul><ul><li>To collect/aggregate customer viewing and application usage information using IPDR </li></ul><ul><li>To retrieve and load large demographic data set files and match to existing subscriber base </li></ul>
  9. 9. Thank you ! <ul><li>Gary Gibbs </li></ul><ul><li>[email_address] </li></ul><ul><li>+44 (0) 7917 886113 </li></ul>