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Nike segmentation
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Yash Patel
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Nike's segmentation is mentioned. And accordingly they target customers.
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Nike segmentation
1.
Yash Patel
2.
Shoes Shoes Clothing
3.
Segmentatio n
4.
4 Levels of
Segmentation ApproachMass Marketing Niche Marketing Micro Marketing Discount Marketing
5.
Behavioral Segmentation Utility Basketball Football Tennis Cricket Track Squash Style Graphic Lifestyle Running Gym Skate Training Flagship Nike Air Nike
Pro Air Max Nike Team Gear NikeLab NikeiD “IamanAthlete.”
6.
Demographic Segmentation
7.
Psychographic Segmentation Sports vs. Product
8.
Thank You
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