Different kinds of Digital Marketing Digital marketing is referred to as a type of marketing medium adopted for services or products that makes use of electronic devices. There are generally nine ways in which digital marketing can be performed in a business. Let us know about each of them in detail. SEO (Search Engine Optimization) Search Engine Optimization is a process that aims at expanding online visibility in organic results on search engines. The higher your business ranks on search engine results page (SERP), the more amount of traffic gets directed to a website. Also, the chances of converting a passive visitor into an active customer also increases. By optimizing your blog or a website with the help of SEO techniques, you can easily get it ranked on the top results on SERP. Search Engine Marketing Search Engine Marketing is another online marketing technique, using which, a business can buy specified advertisement space. This dedicated space is allocated to a business on the SERP of user. Commonest forms of paid search platforms are Bing Ads, Google AdWords etc. One of the examples of SEM is PPC or pay per click advertising, wherein the search engine requires a marketer to pay a specified amount to get their ads displayed in various places on SERP produced from specific phrases or keywords. Whenever their ad is clicked, a marketer has to pay to search engines. Social Media Marketing Social media plays a significant role in the promotion of products and services of a company. It is one of the marketing ways that gives you enhanced exposure and provides you an opportunity to connect to a wide range of audience in an intimate way. By interacting with customers on social media, your business gains important insights and feedback that helps you to enhance your customer service, service and products. By posting quality and relevant content, Social media marketing, enables a business to reach to a large customer base on social media channels. This helps in increasing not just the traffic but online visibility of a business too. Content Marketing When it comes to enhancing brand visibility and reputation, the importance of content can’t be ignored. Creating precise, and quality content aids in making your business stand out from its competitors and boosting the SEO. Content marketing is defined as delivering quality content to the users to generate leads and sales. This content stays anywhere on the web such as tweets, a blog or a YouTube video, etc. that comprise of content marketing. Content Marketing works in association with other forms of online marketing methods such as SMM and SEO. Some of the best practices to get more readers to your website is: Make your content relevant to the target audience Keep it simple so that a layman can also understand Include personal case studies to develop a personal connection with the audience Use the right keywords to boost the SEO Your content should be informative and enriching for your aud

2. What is digital marketing
Digital marketing is the component of marketing that use the internet
and online based digital technologies such as desktop computer , mobile
phone and other digital media and platform and promote product and
services.

3. Steps of digital marketing process

4. Benefits of Digital Marketing
• Reach Large Audience
• Target the Right Audience
• Cost Effective
• High Return Over Investment
• Scale the Business very fast
• Create the Brand Reputation
• Target Consumers Proactivity

5. Website Planning Process
1 Pick a domain name
2 Get an SSL certificate
3 Choose a hosting provider
4 Install Wordpress
5 Select and install your wordpress theme
6 Create basic pages
7 Get the required plugins
8 Add a blog

7. Digital Marketing v/s Traditional
Marketing
Digital Marketing is generally more cost effective and can be more targeted
Traditional marketing can be more effective at reaching a large audience

9.  Search engine Optimization is the process of improving the quality and quantity
of website traffic:
 What is Keywords ?
 Keyword are the words and phrases that people type into search engine to find
what they’’re looking for such as you can search shirt, you might type something
like “ Trendy shirt for men”.
 What are keyword optimization ?
 Keyword optimization is the process of increasing the relevance of a webpages
content to a given search query.

10. Types of SEO

11. On Page
 Meta keywords
 Content
 Internal & external
 Image Optimization
 301/302 Redirection
 404 ERROR
 XML SITEMAP
 HTML SITEMAP
 URL OPTIMIZATION

12.  WHAT IS Keyword ?
 When the word is searches thousand of time then a keyword is formed.
 What is internal link & external link ?
 An internal link is a hyperlink that allow navigation from one website to another.
Although mostly used for navigation purposes throughout a website.
 when we link to any other website or its webpage in any of our webpage, it is
called external link.

13. > What is XML SITEMAP ?
 Xml sitemap is a file which is an xml format. It contains a list off all the page
of the website. With the help of search engine crawler can crawler and index
the website is proper way.
 What is html sitemap ?
 Html sitemap is created for the user can easily find the topic or page of any
particular category of your website.

14.  WHAT IS URL Optimization ?
 When we create URL we have to use our keywords in URL in a proper
way. Which helps the search engine ton understand the content of our
website.