Created an interactive dashboard for fmcg client. The dashborad was created in excel by using formulae, pivot, slicers, chart etc. I work on the project end to end right from requirement understanding, project planning, business research, defining metrics, designing the layout, cleansing data, preparing data, deep dive analysis and in insights generation to help business leaders make informed region. I also created the PowerPoint presentation to showcase the output to steak holders.

1. FMCG Data Analysis
2016-2017-2018

2. Year Wise & Category Wise Summary
INSIGHTS
• Observed that sales are
increasing year on year from
2016 to 2018
• Profit decreased every year
from 2016 to 2018
• Quantity or number of units
sold increased from 2016 to
2017 but decreased in 2018
• Personal care & Home care
saw raise in revenue every
year while F&Bs have lowest
revenue in 2018
• Home care’s profits increased
every single year while food
& beverages performed the
worst
• Quantity of home care,
personal care increased every
year while Food & Beverage
quantity decreased in 2017 &
increased slightly in 2018

3. INSIGHTS:
In 2016 sales are highest in East and
lowest in Central.
In 2016 margin is highest in Central
and lowest in South.
In 2017 sales are highest in West and
lowest in South.
In 2017 margin is highest in South and
lowest in North.
In 2018 sales are highest in South and
lowest in North.
In 2018 margin is highest in North
and lowest in Central.
Year wise region wise sales and margin
2016
2018
2017

4. INSIGHTS:
Sales are highest in North and lowest
in East & West.
Margin is highest in North and
remaining it is the same.
Sales are highest in East and lowest in
North.
Margin is flat across the regions for
this category
Sales are highest in East and lowest in
Central.
Margin is lowest in North and
remaining everywhere it is the same.
Category wise region wise sales and margin
Food & Beverages
Personal Care
Home Care

5. INSIGHTS:
In 2016 sales are highest in store D&E
while it is lowest in store A.
In 2016 margin is highest in store B
and lowest in Store A .
In 2017 sales are highest in Store B and
lowest in Store E.
In 2017 margin is highest in store E
and lowest in store A.
In 2018 sales are highest in store E and
lowest in store D.
In 2018 margin is highest in store E
and lowest in store A.
Year wise store wise sales and margin
2018
2017
2016

6. INSIGHTS:
In 2016 sales are highest in Store D &
lowest in store A.
In 2016 margin is highest in store B
and lowest in store D.
In 2017 sales are highest in store B and
lowest in store A.
In 2017 margin is highest in store E
and lowest in store A.
In 2018 sales are highest in store B and
lowest in store A.
In 2018 margin is highest in store E
and lowest in store A
Category wise store wise sales and margin
Food & Beverages
Personal Care
Home Care

7. INSIGHTS:
In 2016 sales have increased from
March & are highest in July while
lowest is in October.
In 2016 margin is highest in February
and lowest in January.
In 2017 sales are highest in October
and lowest in November.
In 2017 margin is highest in November
and lowest in May.
In 2018 sales are highest in September
and lowest in January and February.
In 2018 margin is highest in October
and lowest in February.
year wise month wise sales and margin
2018
2017
2016

8. INSIGHTS:
Sales are highest in December and
lowest in June and July.
Margin is highest in October and
lowest in August .
Sales are highest in September and
lowest in February.
Margin is highest in August and
lowest in May .
Category wise month wise sales and margin
Food & Beverages
Home Care
Personal Care
Sales are highest in January and lowest
in May and June .
Margin is highest in March and lowest
in November .

9. INSIGHTS:
In 2016 sales are highest in Rainy and
lowest in Winter.
In 2016 margin is highest in Summer
and lowest in Rainy.
In 2017 sales are highest in Rainy and
lowest in Winter.
In 2017 margin is highest in Rainy and
lowest in Summer.
In 2018 sales are highest in Rainy and
lowest in Winter.
In 2018 margin is highest in Rainy and
lowest in Winter.
Year wise season wise sales and margin
2018
2017
2016

10. INSIGHTS:
Sales are highest in Rainy season and
lowest in Winter.
Margin is highest in Rainy season and
lowest in Summer.
Category wise season wise sales and margin
Sales are highest in Rainy season and
lowest in Winter.
Margin is highest in winter season and
lowest in Summer.
Sales are highest in Rainy season and
lowest in Winter.
Margin is highest in Rainy season and
lowest in winner.
Food & Beverages
Home Care
Personal Care