Information System Strategy

1. RIZKA FITRI YANSI
INFORMATION SYSTEM
UIN SUSKA RIAU

2. New product development often requires activities that are the
responsibility of different departments within the organization.
To facilitate coordination and cooperation across division
boundaries, many organizations create cross-functional new
product development teams to lead and manage the
development process for the project. There is considerable
variation, however, in how teams are formed and managed. In
this chapter, we will look at several factors that affect the new
product development team’s performance, including its size,
composition, structure, administration, and leadership.

3. In constructing new product development teams, the
organization must consider how the team’s size and
composition will affect its mix of skills, its access to resources,
and its effectiveness in providing communication and
coordination across the divisions.
1. Team Size
2. Team Composition

4. Teams can be structured in a number of ways. One well-known
typology classifies teams into four types: functional, lightweight,
heavyweight, and autonomous.21 Figure 12.1 depicts each of
these types graphically.
1. Functional Teams
2. Lightweight Teams
3. Heavyweight Teams
4. Autonomous Teams

5. For a new product development team to be effective, its
leadership and administrative policies should be matched to the
team’s structure and needs.
1. Team Leadership
2. Team Administration
3. Managing Virtual Teams