"Adolescents are 1.2 billion of the world. They are the #sdg generation." UNGeneral Assembly Panel around Every Woman, Every Child Regardless of the impact girls has on their families, communities, and nations, social structures can be resistant to change. We also know that there are now more phones in the world than people. How can we leverage this tool to help improve the health and wellbeing of adolescents? This panel highlights new initiatives and learnings that embrace mobile technologies and media to help girls move forward, including IDEO's Future Fab in Kenya on how mobile can enable program delivery; lessons around mobile and media use in Malawi; and the power of a global girl-centric brand delivered through mobile websites.

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before after

3. Girl Empowerment: Meaningful Choice
Build her…confidence
Build her...understanding
Build her...agency

4. Meaningful Choice
Build her…confidence
Build her...understanding
Build her...agency
Build his…confidence
Build his...understanding
Build his…support

5. In Cote D’Ivoire:
Reach him, to reach her

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We have sex when I want
Pleasure for myself
Protect myself from HIV
Contraception makes
her promiscuous
We have sex when we want
Pleasure for both of us
Protect us from HIV + unplanned
pregancy
Contraception makes
her savvy
before after
Meaningful Choice

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They’re not really interested in sexual health or contraception. But they
want advice–on dating, “doing it”, relationships–and often don’t have
anyone to turn to.
How might we use dating advice to
encourage young men in supporting
contraception behaviors?
after
Big insight: young men want to have sex!

9. THE CONCEPT

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14. Jessa Blades
IDEO.org
jessa@ideo.org