Xylem Inc.
Personal Information
Organization / Workplace
Xylem Inc.Location
Dayton, Ohio Area, Ohio United StatesOccupation
YSI (a Xylem brand) Digital Marketing ManagerIndustry
Advertising / Marketing / PR
Website
www.YSI.comAbout
Yeah, my official title is Digital Marketing Manager, which implies I do things like manage a digital team, understand KPI’s and conversions, and develop strategies. And, I do those things. But when you get down to it, I do a lot more — I'm a marketer, with an entrepreneurial mindset, a blogger, a social media strategist, a technical geek, an SEO...well, enthusiast, and an all-around ‘expert’ in all things marketing. Including marketing automation, e-commerce, real-time personalization, lead generation and more... I also believe in the power of people. The power of brand. And the people behind a brand. As customers make decisions based on emotion and a brand’s promise and they continue...