ENG 101 Essay #2: Comparative Analysis Essay Total Assignment Points: 200 FINAL DRAFT – 150 points – Due _________ Process Work – 50 points Pre-Writing – 10 points – Due _________ Online Submission of First Draft – 10 points – Due _________ Print Copy of First Draft – 10 points – Due _________ Peer Reviews – 10 points – Due _________ Self Review Activities – 10 points – Due _________ Topic: You will write this essay based on Nike vs Addidas Purpose: The purpose of this essay is to analyze information to find meaning, purpose, and connection between related ideas. Description of Assignment: The fundamental aspects of a comparative analysis will require you to think critically by examining various factors of your chosen subjects to increase and illustrate your understanding of how the two subjects compare. Comparative essays should focus on features of the two sides/items or on advantages and disadvantages of the two. Source(s) Required: You must select and integrate at least 4 credible sources to develop and support your comparative analysis. NOTE: Reference sources, such as an encyclopedia, (e.g. Wikepedia.org) or a dictionary will not count as legitimate sources. This includes reference sites like WebMD.org and About.com. In addition, personal blogs or essays posted on personal websites or self-published on sites like Associatedcontent.com and Helium.com are not acceptable. Audience: You are writing to an audience of fellow students with comparable knowledge regarding the topic. Format: 4-6 double-spaced pages, not including title page and reference page, using APA format Additional Information: Below are 7 helpful steps that will aid you in writing an effective Comparative Analysis Essay. 1. Determine the Two Sides or Items You Will Compare As a reminder, while you can write on any topic you choose, sometimes it is good to write about topics related to your academic field of study so that there is a more academic purpose to your writing. With a comparative analysis essay, you have a few options as far as what to focus on and compare for this essay. Possible analyses could include the following: · Analyze a controversial issue in your field and compare two sides of that issue. · Analyze two related technologies or initiatives in your field and compare them. · Analyze two specific job titles in your field and compare them. · Other options of your choice with instructor approval. 2. Define Both Sides Before discussing how the two subjects compare, it is a good idea to first define each individually. Put in some research and look at each subject objectively without judgement. A short history on each subject may be good to include in the introduction of a comparative essay. Other elements of the introduction like the attention grabber and thesis should also be included. 3. State the Expected Outcome This is a chance to clearly state the reason for the comparison being conducted and what the wri ...

1. ENG 101 Essay #2:
Comparative Analysis Essay Total
Assignment Points: 200
FINAL DRAFT – 150 points – Due _________
Process Work – 50 points
Pre-Writing – 10 points – Due _________
Online Submission of First Draft – 10 points – Due _________
Print Copy of First Draft – 10 points – Due _________
Peer Reviews – 10 points – Due _________
Self Review Activities – 10 points – Due _________
Topic: You will write this essay based on Nike vs Addidas
Purpose: The purpose of this essay is to analyze information to
find meaning, purpose, and connection between related ideas.
Description of Assignment: The fundamental aspects of a
comparative analysis will require you to think critically by
examining various factors of your chosen subjects to increase
and illustrate your understanding of how the two subjects
compare. Comparative essays should focus on features of the
two sides/items or on advantages and disadvantages of the two.
Source(s) Required: You must select and integrate at least 4
credible sources to develop and support your comparative
analysis.
NOTE: Reference sources, such as an encyclopedia, (e.g.
Wikepedia.org) or a dictionary will not count as legitimate
sources. This includes reference sites like WebMD.org and

2. About.com. In addition, personal blogs or essays posted on
personal websites or self-published on sites like
Associatedcontent.com and Helium.com are not acceptable.
Audience: You are writing to an audience of fellow students
with comparable knowledge regarding the topic.
Format: 4-6 double-spaced pages, not including title page and
reference page, using APA format
Additional Information: Below are 7 helpful steps that will aid
you in writing an effective Comparative Analysis Essay.
1. Determine the Two Sides or Items You Will Compare
As a reminder, while you can write on any topic you choose,
sometimes it is good to write about topics related to your
academic field of study so that there is a more academic
purpose to your writing. With a comparative analysis essay,
you have a few options as far as what to focus on and compare
for this essay. Possible analyses could include the following:
· Analyze a controversial issue in your field and compare two
sides of that issue.
· Analyze two related technologies or initiatives in your field
and compare them.
· Analyze two specific job titles in your field and compare
them.
· Other options of your choice with instructor approval.
2. Define Both Sides
Before discussing how the two subjects compare, it is a good
idea to first define each individually. Put in some research and
look at each subject objectively without judgement. A short
history on each subject may be good to include in the
introduction of a comparative essay. Other elements of the
introduction like the attention grabber and thesis should also be
included.
3. State the Expected Outcome
This is a chance to clearly state the reason for the comparison
being conducted and what the writer expects to prove from the

3. analysis of the two sides. This statement will typically appear
in the introduction. Be sure that you do not include any
personal bias here, though. Analysis essays are objective
essays, which means that no personal feelings or opinions are
allowed. You are not arguing that one subject is better than the
other – you are simply analyzing the two subjects.
4. Decide Which Factors to Compare and Contrast
Before tackling the main body of the comparative essay, it is a
good idea to first make a list of the similarities and differences
between the two opposing items/sides, which is a great pre-
writing activity for this essay. Once you create this list, begin
your research to see what information you can find for each
factor of comparison. As you complete your research, you will
then decide which factors to focus on and include in the essay.
5. Create Your Thesis
From the comparison and contrasting done earlier, you should
be able to come up with a thesis statement. Your thesis should
make clear the purpose of the essay and the main idea. In most
cases, thesis statements for this type of essay indicate the
importance of the analysis about to be presented as well as the
audience who would be most interested in this analysis.
6. Structure Your Main Body
There are three different methods for arranging how the analysis
will be laid out in the body of the essay. Those methods are
explained in more detail on the Organizational Methods handout
that accompanies this assignment sheet.
The mixed and alternating methods are often preferable because
they are much easier to follow, as the comparing and
contrasting is done directly as it pertains to each key point or
factor being discussed. These methods illustrate how well the
writer has explored each point and how each factor relates to
the two subjects. The mixed and alternating paragraph methods
also ensure that no point is made without a comparison on the
other end. In addition, these methods are highly suitable for
academic papers as the professor will be able to gauge the depth
of analysis that has gone into the paper.

4. The block method is more easily used when the two items being
compared have many similarities and using the alternating
method will mean repeating one's sentences as they follow each
other. This approach might work best when comparing two
similar jobs that only have slight differences. This method is
sometimes also effective when focusing the essay mostly on the
advantages and disadvantages of the two topics.
7. The Conclusion
Provide a very brief overview of the similarities and differences
outlined in the main body. Ensure that the final conclusion
draws to a close all the information relayed in the main body. It
should bring together all that you have illustrated and make
clear a firm reinforcement of your analysis. Sometimes with
controversial issues, this can be that depending on what people
believe, they will come to their own conclusion regarding which
side is right or wrong or better or worse than the other.
Sometimes this can be that more research is needed to really
come to any conclusion on the issue. Since the purpose of this
type of essay is analysis and NOT argument, just be sure that
you do not make any judgments in your conclusion regarding
whether one side or item is better than another or right or
wrong.
ENG 101 – Composition I — Rubric for Writing Assessment –
Essay Two – 150 points
Criterion
Factor
15-13
(Level 4)
12-10
(Level 3)
9-6
(Level 2)

5. 5-0
(Level 1)
Outstanding
Acceptable
Developing
Failing
Content
Thesis
statement of topic and controlling idea
Identifiable, strong statement of the controlling idea (thesis)
that enhances the topic discussion
Identifiable, clear statement of a controlling idea (thesis) that
focuses only through structure
Identifiable yet overly broad or weak controlling idea (thesis)
Lacks an identifiable or appropriate thesis and/or controlling
idea
Critical Thinking
engagement with the material; demonstrates insightful ideas
from a thorough examination and understanding of the topic
Balance of source and original ideas shows consistent
interaction with the sources and evidence of critical thinking
Balance of source and original ideas shows inconsistent
interaction with the sources and a decrease in critical thinking
Ideas rely too heavily on sources rather than on critical
thinking; shows minimal interaction between sources and
original ideas

6. Lacks engagement with the material or lacks evidence of
critical thinking
Development
supports the thesis through use of relevant and sufficient
evidence and explanation
Supports and explains ideas using appropriate, relevant, and
objective evidence that applies deductive reasoning and useful
distinctions
Supports and explains ideas using some relevant, objective
evidence that applies some deductive reasoning or useful
distinctions
Supports and explains ideas by relying on subjective and/or
irrelevant information that does not apply deductive reasoning,
and distinctions are missing
Lacks support, explanation, and
development of ideas; lacks reasoning, and/or distinctions
Research Integration
proper incorporation of credible source material
Consistent integration of research that provides analysis; uses a
variety of credible sources
Integration of research that provides commentary; uses a
variety of credible sources
Inconsistent integration of research without commentary; does
not use a variety of credible sources
Lacks integration of research; lacks credible sources

7. Organization
Introduction (including thesis)
creation of interest and theme
Creates strong focus and theme, interesting construction
Demonstrates clear focus and theme, straightforward
construction
Demonstrates weak focus and theme, uninteresting construction
Lacks focus, theme, and/or interest
Body
writing relates to the thesis, fits together, and flows in effective
order
Writing maintains a unified focus on the thesis with fluid order
and effective transitions
Writing connects to the thesis but with lapses in focus; uses
transitions and displays order
Writing occasionally lapses in focus and connection to the
thesis; uses ineffective transitions and order
Lacks focus, order, and/or transitions
Conclusion
refocuses reader on theme and controlling idea
Uses an effective conclusion strategy; leaves a strong impact on
the reader
Provides closure but leaves minimal impact on the reader
Repeats main points; leaves no impact on the reader
Lacks a conclusion or includes an irrelevant conclusion
Writing Conventions

8. Rhetorical Strategies
purpose, assignment, and
audience (voice, tone, word choice, academic language)
Addresses purpose and audience; demonstrates excellent use of
academic language (style, voice, tone, word choice); fulfills
the assignment
Awareness of purpose and audience; demonstrates appropriate
level of academic language with some minor errors (style,
voice, tone, word choice); fulfills the assignment
Lapses in awareness of purpose and/or audience, use of non-
academic language interferes with readability (style, voice,
tone, word choice); lapses in meeting assignment
Lacks purpose and/or attention to audience, displaying lack of
academic language (style, voice, tone, word choice); does not
fulfill assignment
APA Document Design
in-text citations,
references page, formatting
Correctly uses in-text citations for all sources; properly
formats essay and references page
Uses in-text citations to identify sources; formatting and /or
references page displays minor errors
Frequently missing in-text citations; improperly formats essay
and references page
Lacks in-text citations; lacks proper formatting; missing or
irrelevant references page
Surface Features
sentence structure,

9. run-ons, fragments, agreement,
punctuation, capitalization, spelling, etc.
Demonstrates knowledge and use of conventions; enhances the
readability of the essay
Uses conventions with minor errors in grammar, punctuation,
etc. that do not detract from the readability of the essay
Difficulties with readability due to incorrect application of
conventions
Lacks proper use of conventions; lacks readability
Comments:
July 15, 2013
Running head: ABBREVIATED title of the paper
1
ABBREVIATED TITLE
3
Full Title of the Paper in Title Case
Your Name
College
Title of the Paper in Title Case
First paragraph starts here. This is the actual beginning of the
text of the paper. Give the formal, full title in Title Case,
exactly as it appears on the title page. The first paragraph will
usually be the introduction. Do not including a heading.
Start your second paragraph here. Notice that the page headers

10. appear on all pages of the document. Each page contains the
page header and each page is numbered one up consecutively
from the title page through the last page of the document. When
properly set up in the Headers and Footers function, your
computer will handle the consecutive numbering automatically.
Start your third paragraph here. The title page deserves some
special mention. Page header are should include Running head,
flush left and page number, flush right. Half way down the
page, give the following details center-aligned, and double-line
spaced. Full Title of the Paper in Title Case, your full name,
and name of the institution, in your case it will be Baker
College.
Add paragraphs as needed.
Start your last paragraph here. This should be the conclusion of
the text, talking about your findings or results. This paragraph
may have a heading.
References
Author, A. A., & Author, B. B. (Year). Title of the journal
article in sentence case. Name of the Journal in Title Case,
vol.(issue), starting page-ending page. Retrieved from <name
of the database>.
Author, A. A. (Year, Month Date). Title of the newspaper
article in sentence case. Name of the Newspaper in Title Case,
vol.(issue number), page-page. Retrieved from <name of the
database>.
Author, A. A. or Organization Name, if available. (Date of
publication; use n.d. if there is no date). Website document title
in sentence case. Retrieved from <URL>
Author, A. A. (Year). Title of the book in sentence case.
Publisher city, State: Publisher’s Name.