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Chapter II: Literature Review
Start writing here…
Level 2 Heading
Start writing here…
Level 3 heading. Text...
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Level 5 heading. Text...
Checklist:
☐ Conduct and document a thorough literature search based on
a variety of relevant search terms and databases using
appropriate Boolean operators and combinations.
☐ Start writing with a summary of the purpose statement that
leads to a brief explanation of the organization of the literature
review. Do not cut and paste the Purpose Statement section
from Chapter I.
☐ Present historical research as well as recent research related
to the topic of study within the last 5 years.
☐ Include appropriate scholarly source citations for each
assertion.
☐ Use multiple citations from diverse literature to weave
concepts persuasively and coherently together.
☐ Clearly identify and discuss the knowledge gap.
☐ Include key issues and address all components of the research
questions (main constructs, relationships, and associations).
☐ Reframe existing controversies or issues in the literature in
novel terms.
☐ 85% of references must be to peer-reviewed research
published within the last 5 years to ensure that the study is
current, relevant, and warranted.
☐ The literature review should be approximately 30 to 50 pages
to this section to include citations to at least 50 relevant
sources.
☐ At the end of this section, include documentation in a
paragraph that explains the literature search strategy, describes
the library and search engine sources, and search terms using
the information compiled at the beginning of the literature
review.
☐ The documentation may include an APA formatted table that
describes the
nature and sources of references.
Theme
Start writing here…Subtopic. Start writing here…Theoretical
Orientation and Conceptual Framework
Start writing here…
Checklist:
☐ Identify, articulate, and describe the theoretical and/or
conceptual framework used to guide the study based on the
critical review of relevant literature. In the discussion include
these aspects:
☐ Identify and define all constructs/concepts of the study. The
constructs/concepts are the backbone of the conceptual
framework.
☐ Provide a thorough explanation of relationships among the
constructs/concepts.
☐ Present all assumptions and propositions relating to the
constructs/concepts/variables.
☐ Explain the origin and development of the framework.
Demonstrate comprehensive knowledge of and understanding
with both the historical and the current literature on the
framework.
☐ Identify the existing studies using this framework in a
comparable manner. Note alternative frameworks justify why
the selected framework was chosen.
☐ Describe how and why the selected framework relates to the
present study and how it guided the development of the problem
statement, purpose statement, and research questions.
☐ Provide a graphical representation of the theoretical
framework.
☐ Provide a graphical representation of the conceptual
framework including all the relationships between the
constructs/concepts and/or variables.
The discussion of this section should:
☐ Reflect a thorough discussion of the conceptual and/or
theoretical area under which the research falls and how the
proposed research fits within other research in the field.
☐ Clearly consider the theoretical assumptions and principles
guiding the study and include important issues, perspectives,
and, if appropriate, controversies in the field.
☐ Reflect comprehensive knowledge of and familiarity with
both the historical and current literature.
☐ Cite only scholarly and peer-reviewed sources.
Hypotheses
Start writing here…
H10. Text….
H1a. Text….
Research hypothesis. Text….
H20. Text….
H2a. Text….
Research hypothesis. Text….
Checklist:
☐ Present hypotheses that directly correspond to each research
question from Chapter I.
☐ No new variables/constructs should be introduced. Include
the exact variables/constructs of the research questions
mentioned in Chapter I.
☐ Ensure the hypotheses are bi-directional (two-tailed).
Summary
Start writing here…
Checklist:
☐ Briefly restate the key points presented in chapter II. Review
the headings and/or table of contents to ensure that all the key
points are covered.
☐ Highlight areas of contradictions, convergence and
divergence, uncertainties, and knowledge gaps in the literature
that support and warrant the need for the study and include
supporting citations for key points.
☐ The summary discussion should logically flow and lead into
Chapter III to setup the research methodology and design
discussion.
Chapter
II
: Literature Review
Start writing here…
Level 2 Heading
Start
writing here…
Level 3 heading.
Tex
t...
Level 4 heading.
Text...
Level 5 heading.
Text...
Checklist:
?
Conduct
and document a
thorough
literature search based on a variety of relevant
search terms
and
databases
using appropriate Boolean operators and combinations.
?
Start writing with
a summary of the purpose statement that leads to a brief
explanation
of
the organization of the literature review. Do
not
cut and paste the Purpose Statement
section from Chapter
I
.
?
Present historical research as well as
recent
research related to the
topic of study
within the last 5 years.
?
Include appropriate scholar
ly source citations for each assertion.
?
Use multiple citations from diverse literature to weave concepts
persuasively and
coherently
together.
?
Clearly identify and discuss the k
nowledge gap.
?
Include key issues and address all components of the res
earch questions (main
constructs, relationships, and associations).
Chapter II: Literature Review
Start writing here…
Level 2 Heading
Start writing here…
Level 3 heading. Text...
Level 4 heading. Text...
Level 5 heading. Text...
Checklist:
? Conduct and document a thorough literature search based on a
variety of relevant
search terms and databases using appropriate Boolean operators
and combinations.
? Start writing with a summary of the purpose statement that
leads to a brief explanation
of the organization of the literature review. Do not cut and paste
the Purpose Statement
section from Chapter I.
? Present historical research as well as recent research related to
the topic of study
within the last 5 years.
? Include appropriate scholarly source citations for each
assertion.
? Use multiple citations from diverse literature to weave
concepts persuasively and
coherently together.
? Clearly identify and discuss the knowledge gap.
? Include key issues and address all components of the research
questions (main
constructs, relationships, and associations).
Presentation Rubric:
Criteria Exceeds Expectation Meets Expectation Below
Expectation Limited Evidence
Introduction
& Conclusion
10%
5 points.
All four requirements are met:
Presentation begins on time,
student clearly introduces
him/herself, their company,
and countries under
consideration for expansion.
Presentation concludes with a
recommendation(s).
3 points.
Three of the four
requirements are met:
Presentation begins on
time, student clearly
introduces him/herself,
their company, and
countries under
consideration for
expansion. Presentation
concludes with a
recommendation(s).
2 points.
Two of the four
requirements are met:
Presentation begins on time,
student clearly introduces
him/herself, their company,
and countries under
consideration for expansion.
Presentation concludes with
a recommendation(s).
0 or 1 point.
Less than two of the four
requirements are met:
Presentation begins on
time, student clearly
introduces him/herself,
their company, and
countries under
consideration for
expansion. Presentation
may not conclude with a
recommendation(s).
Body of the
Presentation
60%
30 points.
Five or more distinct class
concepts are clearly identified
and applied to the company per
each country. Sufficient
evidence is provided and
analysis is presented logically.
25 points.
Five or more distinct class
concepts are clearly
identified and applied to
the company per each
country. Some evidence
is provided and most
analysis is presented
logically.
20 points.
Five or more distinct class
concepts are clearly
identified and applied to the
company per each country.
There may be significant
flaws in the evidence or
analysis.
0 to 15 points.
Less than five distinct
class concepts are
clearly identified and
applied to the company
per each country
and/or the evidence
and analysis presented
are missing or
insignificant.
Class
Engagement
10%
5 points.
Presenter engages the class
by actively encouraging class
participation.
0 points.
Presenter does not
encourage any class
participation.
Visual Aids
10%
5 points.
Visual aids such as PowerPoint,
whiteboard, samples, etc. are
used effectively to enhance the
presentation.
4 points.
Visual aids such as
PowerPoint, whiteboard,
samples, etc. are used
somewhat effectively to
enhance the presentation.
3 points.
Visual aids such as
PowerPoint, whiteboard,
samples, etc. are used but do
not effectively enhance the
presentation.
0 points.
No visual aids are
used.
0%
Timing
10%
5 points.
The length of the
presentation falls within the
time limits set by the
instructor. 5 – 15 minutes.
4 points.
The length of the
presentation falls 25%
or less outside of the
time limits set by the
instructor.
3 points.
The length of the
presentation falls 26-
50% outside of the -time
limits set by the
instructor.
0 points.
The length of the
presentation falls
more than 50 %
outside of the time
limits set by the
instructor.
THIS PRESENTATION MUST BE THE STUDENT’S OWN
WORK. THE USE OF ANY
MATERIAL THAT IS NOT THE STUDENT’S OWN WORK,
INCLUDING UNREFERENCED
WORK TAKEN FROM AND/OR PURCHASED FROM
ANOTHER SOURCE, CAN RESULT IN
A GRADE OF 0 IN ADDITION TO ANY ACTION THAT MAY
BE TAKEN BY THE SCHOOL.
Individual Project Paper:
General Requirements, Analysis, Research & Writing
Mechanics
Criteria Exceeds Expectation Meets Expectation Below
Expectation Limited Evidence
General
Requirements
20%
50 points.
The paper contains a
minimum of 1,500 words
excluding cover page,
references and any third-
party materials. All topics
assigned by the instructor are
addressed.
40 points.
The paper contains
1,250 – 1,499 words
excluding cover page,
references and any
third-party materials.
Most topics assigned by
the instructor are
addressed.
30 points.
The paper contains 1,000 –
1,249 words excluding
cover page, references and
any third-party materials.
Many topics assigned by
the instructor are
addressed.
0-20 points.
The paper contains
under 1,000 words
excluding cover page,
references and any
third-party materials.
Few or no topics are
addressed.
Analysis
60%
150 points.
Ten or more distinct class
concepts are clearly identified
and applied. Evidence is
provided and analysis is
presented logically. There is
a clear introduction and
conclusion.
135 points.
Eight or nine distinct
class concepts are
clearly identified
and applied. Most
of the evidence and
analysis are
presented logically.
There may be minor
flaws in the
introduction and
conclusion.
120 points.
Six or seven distinct class
concepts are clearly
identified and applied.
Some of the evidence
and analysis are
presented logically. There
may be significant flaws
in the evidence, analysis,
introduction and
conclusion.
0-100 points.
Less than six distinct
class concepts are
poorly identified and
applied. The
evidence, analysis,
introduction and
conclusion are missing
or insignificant.
Research
10%
25 points.
Cites and integrates at
least five credible sources.
Sources are correctly cited,
evaluated and quoted
within the paper and at the
end.
20 points.
Cites and integrates
four credible sources.
Majority of sources
are correctly cited,
evaluated and quoted
within the paper and
at the end.
15 points.
Cites and integrates two
to three credible
sources. Majority of
sources are correctly
cited, evaluated and
quoted within the paper
and at the end.
0-10 points.
Cites and integrates
less than two
credible sources
and/or sources are
incorrectly cited,
evaluated and
quoted within the
paper and at the
end.
Writing
Mechanics
10%
25 points.
Strong sentence and
paragraph structure; few
or no minor errors in
grammar and spelling;
appropriate writing style;
clear and concise with no
unsupported comments.
20 points.
Small number of
significant but not
major errors in
grammar and
spelling; generally
appropriate writing.
15 points.
Inconsistent to
inadequate sentence
and paragraph
development; work
needed on grammar
and spelling.
0-10 points.
Poor quality;
unacceptable in terms
of grammar and/or
spelling; inappropriate
writing style that
interferes with clarity.
THIS PAPER MUST BE THE STUDENT’S OWN WORK. THE
USE OF ANY MATERIAL
THAT IS NOT THE STUDENT’S OWN WORK, INCLUDING
UNREFERENCED WORK
TAKEN FROM AND/OR PURCHASED FROM ANOTHER
SOURCE, CAN RESULT IN A
GRADE OF 0 IN ADDITION TO ANY ACTION THAT MAY
BE TAKEN BY THE SCHOOL.
Individual Project Instructions
MGMT 338
You have been hired by Chipotle Mexican Grill, Inc. (NYSE:
CMG) as they are considering
expanding internationally by opening locations in a new
country. Chipotle has already opened
some locations in Canada, Germany, France and the U.K., but
they believe opportunities exist in
other countries as well. As such, Chipotle has asked you to
compare two countries on a number
of factors and then make a recommendation as to which country
they should expand into.
Per Yahoo Finance:
Chipotle Mexican Grill, Inc., together with its subsidiaries,
operates Chipotle Mexican Grill
restaurants. As of September 30, 2020, it operated
approximately 2,700 restaurants in the United
States, Canada, the United Kingdom, France, and Germany. The
company was founded in 1993
and is headquartered in Newport Beach, California.
Your paper and presentation should clearly address the
following steps, in order.
Section 1: Formal Institutions: Identify the political system,
legal systems, and economic
systems in both countries. Then discuss which country would
be more attractive to enter looking
at each of these three systems and why.
Section 2: Informal Institutions: Identify the dimensions of
culture that you believe may exist in
each country (Hofstede’s Value Dimensions) and be sure to
explain your selections based on
specific data/information you find. Because you are
considering whether to set up operations in
one of these countries, you may hire local employees, you may
try to sell to customers in each
country, etc. Then, make a recommendation on which country
would be more attractive to do
business in based on these value dimensions and explain why.
Section 3: International Trade & Trade Barriers: Identify the
GDP for both countries. Identify
at least one tariff and at least one non-tariff barriers that each
of these countries have in place, and
be sure to explain why these trade barriers may apply to what
you will be exporting. Then, make
a recommendation on which country would be more attractive to
sell into (export) and why based
on these countries’ GDPs and trade barriers.
Section 4: Foreign Direct Investment (FDI): Identify two
potential ownership advantages and
two potential location advantages for each country. Be sure to
explain why each advantage
(details) specifically applies to each country. Then, make a
recommendation on which country
would be more attractive to invest in (FDI) and why based on
these specific advantages.
Section 5: Foreign Exchange: Identify the current exchange
rate between each country’s
currency and U.S. Dollars. Speak to whether these exchange
rates have remained constant over
time or if they appear to fluctuate significantly. Then, make a
recommendation on which country
would be more attractive to invest in based on this information.
Section 6: Regional Integration: Identify any major trade
agreements both countries are members
of. For instance, the United States is a member of NAFTA.
Section 7: Entering Foreign Markets: Equity versus non-equity
methods of entry – based on
what you have learned in steps 1-6, make a recommendation on
which country to enter as well
as what specific method of entry to use and why.
Section 8: Post-Entry Recommendations: Based on what you
have learned in sections 1-7, in
order to successfully do business in this new country moving
forward, make at least two specific
recommendations to improve the marketing and human
resources functions of your operations in
this country.
Countries to Analyze:
1. South Korea or Russia
2. Spain or Australia
3. Brazil or Italy
4. Japan or India
5. Turkey or Switzerland
6. Thailand or Belgium
7. Nigeria or Argentina
8. Ireland or Philippines
9. South Africa or Denmark
10. Finland or Vietnam
11. Peru or Greece
12. Austria or United Arab Emirates

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Chapter II Literature ReviewStart writing here…Level 2 Heading

  • 1. Chapter II: Literature Review Start writing here… Level 2 Heading Start writing here… Level 3 heading. Text... Level 4 heading. Text... Level 5 heading. Text... Checklist: ☐ Conduct and document a thorough literature search based on a variety of relevant search terms and databases using appropriate Boolean operators and combinations. ☐ Start writing with a summary of the purpose statement that leads to a brief explanation of the organization of the literature review. Do not cut and paste the Purpose Statement section from Chapter I. ☐ Present historical research as well as recent research related to the topic of study within the last 5 years. ☐ Include appropriate scholarly source citations for each assertion. ☐ Use multiple citations from diverse literature to weave concepts persuasively and coherently together. ☐ Clearly identify and discuss the knowledge gap. ☐ Include key issues and address all components of the research questions (main constructs, relationships, and associations). ☐ Reframe existing controversies or issues in the literature in novel terms. ☐ 85% of references must be to peer-reviewed research published within the last 5 years to ensure that the study is current, relevant, and warranted. ☐ The literature review should be approximately 30 to 50 pages to this section to include citations to at least 50 relevant sources. ☐ At the end of this section, include documentation in a paragraph that explains the literature search strategy, describes the library and search engine sources, and search terms using
  • 2. the information compiled at the beginning of the literature review. ☐ The documentation may include an APA formatted table that describes the nature and sources of references. Theme Start writing here…Subtopic. Start writing here…Theoretical Orientation and Conceptual Framework Start writing here… Checklist: ☐ Identify, articulate, and describe the theoretical and/or conceptual framework used to guide the study based on the critical review of relevant literature. In the discussion include these aspects: ☐ Identify and define all constructs/concepts of the study. The constructs/concepts are the backbone of the conceptual framework. ☐ Provide a thorough explanation of relationships among the constructs/concepts. ☐ Present all assumptions and propositions relating to the constructs/concepts/variables. ☐ Explain the origin and development of the framework. Demonstrate comprehensive knowledge of and understanding with both the historical and the current literature on the framework. ☐ Identify the existing studies using this framework in a comparable manner. Note alternative frameworks justify why the selected framework was chosen. ☐ Describe how and why the selected framework relates to the present study and how it guided the development of the problem statement, purpose statement, and research questions. ☐ Provide a graphical representation of the theoretical framework. ☐ Provide a graphical representation of the conceptual framework including all the relationships between the
  • 3. constructs/concepts and/or variables. The discussion of this section should: ☐ Reflect a thorough discussion of the conceptual and/or theoretical area under which the research falls and how the proposed research fits within other research in the field. ☐ Clearly consider the theoretical assumptions and principles guiding the study and include important issues, perspectives, and, if appropriate, controversies in the field. ☐ Reflect comprehensive knowledge of and familiarity with both the historical and current literature. ☐ Cite only scholarly and peer-reviewed sources. Hypotheses Start writing here… H10. Text…. H1a. Text…. Research hypothesis. Text…. H20. Text…. H2a. Text…. Research hypothesis. Text…. Checklist: ☐ Present hypotheses that directly correspond to each research question from Chapter I. ☐ No new variables/constructs should be introduced. Include the exact variables/constructs of the research questions mentioned in Chapter I. ☐ Ensure the hypotheses are bi-directional (two-tailed). Summary Start writing here… Checklist: ☐ Briefly restate the key points presented in chapter II. Review the headings and/or table of contents to ensure that all the key points are covered. ☐ Highlight areas of contradictions, convergence and divergence, uncertainties, and knowledge gaps in the literature
  • 4. that support and warrant the need for the study and include supporting citations for key points. ☐ The summary discussion should logically flow and lead into Chapter III to setup the research methodology and design discussion. Chapter II : Literature Review Start writing here… Level 2 Heading Start writing here… Level 3 heading. Tex t... Level 4 heading. Text... Level 5 heading. Text...
  • 5. Checklist: ? Conduct and document a thorough literature search based on a variety of relevant search terms and databases using appropriate Boolean operators and combinations. ? Start writing with a summary of the purpose statement that leads to a brief explanation of the organization of the literature review. Do not cut and paste the Purpose Statement section from Chapter I . ?
  • 6. Present historical research as well as recent research related to the topic of study within the last 5 years. ? Include appropriate scholar ly source citations for each assertion. ? Use multiple citations from diverse literature to weave concepts persuasively and coherently together. ? Clearly identify and discuss the k nowledge gap. ? Include key issues and address all components of the res earch questions (main constructs, relationships, and associations). Chapter II: Literature Review Start writing here… Level 2 Heading Start writing here… Level 3 heading. Text...
  • 7. Level 4 heading. Text... Level 5 heading. Text... Checklist: ? Conduct and document a thorough literature search based on a variety of relevant search terms and databases using appropriate Boolean operators and combinations. ? Start writing with a summary of the purpose statement that leads to a brief explanation of the organization of the literature review. Do not cut and paste the Purpose Statement section from Chapter I. ? Present historical research as well as recent research related to the topic of study within the last 5 years. ? Include appropriate scholarly source citations for each assertion. ? Use multiple citations from diverse literature to weave concepts persuasively and coherently together. ? Clearly identify and discuss the knowledge gap. ? Include key issues and address all components of the research questions (main constructs, relationships, and associations). Presentation Rubric: Criteria Exceeds Expectation Meets Expectation Below Expectation Limited Evidence Introduction & Conclusion 10%
  • 8. 5 points. All four requirements are met: Presentation begins on time, student clearly introduces him/herself, their company, and countries under consideration for expansion. Presentation concludes with a recommendation(s). 3 points. Three of the four requirements are met: Presentation begins on time, student clearly introduces him/herself, their company, and countries under consideration for expansion. Presentation concludes with a recommendation(s). 2 points. Two of the four requirements are met: Presentation begins on time, student clearly introduces him/herself, their company, and countries under consideration for expansion.
  • 9. Presentation concludes with a recommendation(s). 0 or 1 point. Less than two of the four requirements are met: Presentation begins on time, student clearly introduces him/herself, their company, and countries under consideration for expansion. Presentation may not conclude with a recommendation(s). Body of the Presentation 60% 30 points. Five or more distinct class concepts are clearly identified and applied to the company per each country. Sufficient evidence is provided and analysis is presented logically. 25 points. Five or more distinct class concepts are clearly identified and applied to the company per each country. Some evidence
  • 10. is provided and most analysis is presented logically. 20 points. Five or more distinct class concepts are clearly identified and applied to the company per each country. There may be significant flaws in the evidence or analysis. 0 to 15 points. Less than five distinct class concepts are clearly identified and applied to the company per each country and/or the evidence and analysis presented are missing or insignificant. Class Engagement 10% 5 points. Presenter engages the class by actively encouraging class participation. 0 points. Presenter does not encourage any class
  • 11. participation. Visual Aids 10% 5 points. Visual aids such as PowerPoint, whiteboard, samples, etc. are used effectively to enhance the presentation. 4 points. Visual aids such as PowerPoint, whiteboard, samples, etc. are used somewhat effectively to enhance the presentation. 3 points. Visual aids such as PowerPoint, whiteboard, samples, etc. are used but do not effectively enhance the presentation. 0 points. No visual aids are used. 0%
  • 12. Timing 10% 5 points. The length of the presentation falls within the time limits set by the instructor. 5 – 15 minutes. 4 points. The length of the presentation falls 25% or less outside of the time limits set by the instructor. 3 points. The length of the presentation falls 26- 50% outside of the -time limits set by the instructor. 0 points. The length of the presentation falls more than 50 % outside of the time limits set by the instructor. THIS PRESENTATION MUST BE THE STUDENT’S OWN WORK. THE USE OF ANY
  • 13. MATERIAL THAT IS NOT THE STUDENT’S OWN WORK, INCLUDING UNREFERENCED WORK TAKEN FROM AND/OR PURCHASED FROM ANOTHER SOURCE, CAN RESULT IN A GRADE OF 0 IN ADDITION TO ANY ACTION THAT MAY BE TAKEN BY THE SCHOOL. Individual Project Paper: General Requirements, Analysis, Research & Writing Mechanics Criteria Exceeds Expectation Meets Expectation Below Expectation Limited Evidence General Requirements 20% 50 points. The paper contains a minimum of 1,500 words excluding cover page, references and any third- party materials. All topics assigned by the instructor are addressed.
  • 14. 40 points. The paper contains 1,250 – 1,499 words excluding cover page, references and any third-party materials. Most topics assigned by the instructor are addressed. 30 points. The paper contains 1,000 – 1,249 words excluding cover page, references and any third-party materials. Many topics assigned by the instructor are addressed. 0-20 points. The paper contains under 1,000 words excluding cover page, references and any third-party materials. Few or no topics are addressed. Analysis 60% 150 points. Ten or more distinct class concepts are clearly identified
  • 15. and applied. Evidence is provided and analysis is presented logically. There is a clear introduction and conclusion. 135 points. Eight or nine distinct class concepts are clearly identified and applied. Most of the evidence and analysis are presented logically. There may be minor flaws in the introduction and conclusion. 120 points. Six or seven distinct class concepts are clearly identified and applied. Some of the evidence and analysis are presented logically. There may be significant flaws in the evidence, analysis, introduction and conclusion.
  • 16. 0-100 points. Less than six distinct class concepts are poorly identified and applied. The evidence, analysis, introduction and conclusion are missing or insignificant. Research 10% 25 points. Cites and integrates at least five credible sources. Sources are correctly cited, evaluated and quoted within the paper and at the end. 20 points. Cites and integrates four credible sources. Majority of sources are correctly cited,
  • 17. evaluated and quoted within the paper and at the end. 15 points. Cites and integrates two to three credible sources. Majority of sources are correctly cited, evaluated and quoted within the paper and at the end. 0-10 points. Cites and integrates less than two credible sources and/or sources are incorrectly cited, evaluated and quoted within the paper and at the end. Writing Mechanics 10% 25 points. Strong sentence and
  • 18. paragraph structure; few or no minor errors in grammar and spelling; appropriate writing style; clear and concise with no unsupported comments. 20 points. Small number of significant but not major errors in grammar and spelling; generally appropriate writing. 15 points. Inconsistent to inadequate sentence and paragraph development; work needed on grammar and spelling. 0-10 points. Poor quality; unacceptable in terms of grammar and/or spelling; inappropriate writing style that interferes with clarity. THIS PAPER MUST BE THE STUDENT’S OWN WORK. THE USE OF ANY MATERIAL THAT IS NOT THE STUDENT’S OWN WORK, INCLUDING
  • 19. UNREFERENCED WORK TAKEN FROM AND/OR PURCHASED FROM ANOTHER SOURCE, CAN RESULT IN A GRADE OF 0 IN ADDITION TO ANY ACTION THAT MAY BE TAKEN BY THE SCHOOL. Individual Project Instructions MGMT 338 You have been hired by Chipotle Mexican Grill, Inc. (NYSE: CMG) as they are considering expanding internationally by opening locations in a new country. Chipotle has already opened some locations in Canada, Germany, France and the U.K., but they believe opportunities exist in other countries as well. As such, Chipotle has asked you to compare two countries on a number of factors and then make a recommendation as to which country they should expand into. Per Yahoo Finance: Chipotle Mexican Grill, Inc., together with its subsidiaries, operates Chipotle Mexican Grill restaurants. As of September 30, 2020, it operated
  • 20. approximately 2,700 restaurants in the United States, Canada, the United Kingdom, France, and Germany. The company was founded in 1993 and is headquartered in Newport Beach, California. Your paper and presentation should clearly address the following steps, in order. Section 1: Formal Institutions: Identify the political system, legal systems, and economic systems in both countries. Then discuss which country would be more attractive to enter looking at each of these three systems and why. Section 2: Informal Institutions: Identify the dimensions of culture that you believe may exist in each country (Hofstede’s Value Dimensions) and be sure to explain your selections based on specific data/information you find. Because you are considering whether to set up operations in one of these countries, you may hire local employees, you may try to sell to customers in each country, etc. Then, make a recommendation on which country would be more attractive to do business in based on these value dimensions and explain why.
  • 21. Section 3: International Trade & Trade Barriers: Identify the GDP for both countries. Identify at least one tariff and at least one non-tariff barriers that each of these countries have in place, and be sure to explain why these trade barriers may apply to what you will be exporting. Then, make a recommendation on which country would be more attractive to sell into (export) and why based on these countries’ GDPs and trade barriers. Section 4: Foreign Direct Investment (FDI): Identify two potential ownership advantages and two potential location advantages for each country. Be sure to explain why each advantage (details) specifically applies to each country. Then, make a recommendation on which country would be more attractive to invest in (FDI) and why based on these specific advantages. Section 5: Foreign Exchange: Identify the current exchange rate between each country’s currency and U.S. Dollars. Speak to whether these exchange rates have remained constant over time or if they appear to fluctuate significantly. Then, make a recommendation on which country
  • 22. would be more attractive to invest in based on this information. Section 6: Regional Integration: Identify any major trade agreements both countries are members of. For instance, the United States is a member of NAFTA. Section 7: Entering Foreign Markets: Equity versus non-equity methods of entry – based on what you have learned in steps 1-6, make a recommendation on which country to enter as well as what specific method of entry to use and why. Section 8: Post-Entry Recommendations: Based on what you have learned in sections 1-7, in order to successfully do business in this new country moving forward, make at least two specific recommendations to improve the marketing and human resources functions of your operations in this country. Countries to Analyze: 1. South Korea or Russia 2. Spain or Australia 3. Brazil or Italy 4. Japan or India
  • 23. 5. Turkey or Switzerland 6. Thailand or Belgium 7. Nigeria or Argentina 8. Ireland or Philippines 9. South Africa or Denmark 10. Finland or Vietnam 11. Peru or Greece 12. Austria or United Arab Emirates