Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
read wave persona
1. Rebecca FavOURITE books/
movies
The Little Prince Harry Potter
elementary school student
from Tirano, Italy
Hobbies/free tim
watching Movie
record the stories diar
play with friends
share her scripts with
friends
Goal
participate in a stage pla
learn to write script
become a screenwriter
PAIN
loneliness
without a good writing
environment
“TELL ME A STORY, PLEASE...”
Demographics
Age: 8
Education: primary school
Family: 1 younger brother
2. Samuele
Naruto Demon Slayer
mid-school student
from Tirano, Italy
FavOURITE books/
movies
Demographics
Age: 14
Education: mid-school
Family: 2 older sisters
Hobbies/free tim
watch japanese anim
collecting comic book
hanging out in the cit
bookclub
Goal
collection of various full
sets of comic book
learn japanes
find a lot of friends
PAIN
find people with same interests
no latest comic book
participate in group activities
“COmics are my life”
3. Isabella
Generation Of
Pain
What if it’s us
high-school student
from Tirano, Italy
FavOURITE books/
movies
Demographics
Age: 17
Education: high-school
Family: the only child
Hobbies/free tim
reading poem
composing lyric
listen to the stories of other
guita
part
music festival
Goal
a lot of YouTube follower
get more creative inspiratio
become a musician
PAIN
creative bottleneck
keeping up with school curriculu
difficult to get professional
guidance
“Music is love in
search of a word”
4. Laura
Poetry For
Poetry Lovers
Sputnik
Sweetheart
teacher/educator
from Tirano, Italy
FavOURITE books/
movies
Demographics
Age: 36
Education: University
Family: 1 little kid
Hobbies/free tim
baker
writing poetr
play outside with her ki
running
Goal
make a change for her hometow
take care of her parent
become part of the municipality board
PAIN
youngsters loosing their tim
social media bingin
not finding time to write
“BE THE CHANGE YOU
WANT TO SEE IN THE
WORLD”
5. Paolo
It’s kind of a
funny story
The Founder
parent
from Tirano, Italy
FavOURITE books/
movies
Demographics
Age: 52
Job: Entrepreneur
Education: High-school
Family: 1 son, 1 daughter
Hobbies/free tim
playing footbal
hikin
house keeping work
help organizing local festival
Goal
establish a solid local busines
improve English skills for touris
transform and improve local festival
PAIN
uncertain future for his busines
not finding much participation in local event
seeing people leaving the town
“get always the best
from people around
you”