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Rebecca FavOURITE books/
movies
The Little Prince Harry Potter
elementary school student 

from Tirano, Italy
Hobbies/free tim
watching Movie
record the stories diar
play with friends
share her scripts with
friends
Goal
participate in a stage pla
learn to write script
become a screenwriter
PAIN
loneliness
without a good writing
environment
“TELL ME A STORY, PLEASE...”
Demographics

Age: 8

Education: primary school

Family: 1 younger brother
Samuele
Naruto Demon Slayer
mid-school student 

from Tirano, Italy
FavOURITE books/
movies
Demographics

Age: 14

Education: mid-school

Family: 2 older sisters
Hobbies/free tim
watch japanese anim
collecting comic book
hanging out in the cit
bookclub
Goal
collection of various full
sets of comic book
learn japanes
find a lot of friends
PAIN
find people with same interests
no latest comic book
participate in group activities
“COmics are my life”
Isabella
Generation Of
Pain
What if it’s us
high-school student 

from Tirano, Italy
FavOURITE books/
movies
Demographics

Age: 17

Education: high-school

Family: the only child
Hobbies/free tim
reading poem
composing lyric
listen to the stories of other
guita
part
music festival
Goal
a lot of YouTube follower
get more creative inspiratio
become a musician
PAIN
creative bottleneck
keeping up with school curriculu
difficult to get professional
guidance
“Music is love in
search of a word”
Laura
Poetry For
Poetry Lovers
Sputnik
Sweetheart
teacher/educator 

from Tirano, Italy
FavOURITE books/
movies
Demographics

Age: 36

Education: University

Family: 1 little kid
Hobbies/free tim
baker
writing poetr
play outside with her ki
running
Goal
make a change for her hometow
take care of her parent
become part of the municipality board
PAIN
youngsters loosing their tim
social media bingin
not finding time to write
“BE THE CHANGE YOU
WANT TO SEE IN THE
WORLD”
Paolo
It’s kind of a
funny story
The Founder
parent

from Tirano, Italy
FavOURITE books/
movies
Demographics

Age: 52

Job: Entrepreneur

Education: High-school

Family: 1 son, 1 daughter
Hobbies/free tim
playing footbal
hikin
house keeping work
help organizing local festival
Goal
establish a solid local busines
improve English skills for touris
transform and improve local festival 

PAIN
uncertain future for his busines
not finding much participation in local event
seeing people leaving the town
“get always the best
from people around
you”

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read wave persona

  • 1. Rebecca FavOURITE books/ movies The Little Prince Harry Potter elementary school student from Tirano, Italy Hobbies/free tim watching Movie record the stories diar play with friends share her scripts with friends Goal participate in a stage pla learn to write script become a screenwriter PAIN loneliness without a good writing environment “TELL ME A STORY, PLEASE...” Demographics Age: 8 Education: primary school Family: 1 younger brother
  • 2. Samuele Naruto Demon Slayer mid-school student from Tirano, Italy FavOURITE books/ movies Demographics Age: 14 Education: mid-school Family: 2 older sisters Hobbies/free tim watch japanese anim collecting comic book hanging out in the cit bookclub Goal collection of various full sets of comic book learn japanes find a lot of friends PAIN find people with same interests no latest comic book participate in group activities “COmics are my life”
  • 3. Isabella Generation Of Pain What if it’s us high-school student from Tirano, Italy FavOURITE books/ movies Demographics Age: 17 Education: high-school Family: the only child Hobbies/free tim reading poem composing lyric listen to the stories of other guita part music festival Goal a lot of YouTube follower get more creative inspiratio become a musician PAIN creative bottleneck keeping up with school curriculu difficult to get professional guidance “Music is love in search of a word”
  • 4. Laura Poetry For Poetry Lovers Sputnik Sweetheart teacher/educator from Tirano, Italy FavOURITE books/ movies Demographics Age: 36 Education: University Family: 1 little kid Hobbies/free tim baker writing poetr play outside with her ki running Goal make a change for her hometow take care of her parent become part of the municipality board PAIN youngsters loosing their tim social media bingin not finding time to write “BE THE CHANGE YOU WANT TO SEE IN THE WORLD”
  • 5. Paolo It’s kind of a funny story The Founder parent from Tirano, Italy FavOURITE books/ movies Demographics Age: 52 Job: Entrepreneur Education: High-school Family: 1 son, 1 daughter Hobbies/free tim playing footbal hikin house keeping work help organizing local festival Goal establish a solid local busines improve English skills for touris transform and improve local festival PAIN uncertain future for his busines not finding much participation in local event seeing people leaving the town “get always the best from people around you”