the first presentation for our interviews

1. HAXZ
Shicheng Huo/Eva Xu/Wen Zeng/Ronald Alunan
2019 Fall Creative Founder 2019/9/26

2. MOLECULE PEOPLE
PROBLEM
It is hard to know who is available and
people have different food preferences
PEOPLE
People want to arrange eating out
PRODUCT
A platform can help you manage eating out

3. HYPOTHESIS
“We believe people who like to eat outside have
trouble organizing/finding friends to eat with”

4. WHERE
• We find people at three places: Dumpling
times, food trucks place and Haus Coffee.
• Interview people in lines so that it won’t
interrupt our interviewees’ meal.
• Dumpling times is trendy restaurant
in mission. There are lines everyday.
• There are lots of foodies around these
places who like eat out.
RECRUIT
WHY

5. INTERVIEWS
David
32 years old
- Like eating outside (about 1 meal a day)
- Get co-workers’ recommendation for restaurants
- Create a food list by himself
- Have a small social network

6. Serina
30 years old
- Not busy at working
- Don’t cook usually
- Like eating out with friends.
- Use Yelp to find restaurants
- Texting friends to go out for meal

7. Charlie
22 years old
- Often eat outside for socializing with people
and trying food in different cultures.
- Always searching restaurant through yelp, google,
instagram post and friend’s recommendation.
- Always hangout with boyfriend’s friend
- Inviting friends to dinner though group message
but it is hard to know everyone’s schedule

8. - Scrolling through the contact list
when he wanna hang out
- For food, he will listen to friends
- For drink, he will stay local
- Puts friend’s schedule into google calendar
- Hangout with single friends more
- Different friends, different contact app
Alex
32 years old

9. - A high school student and works in a food truck.
- He will usually eat with the Majority group choice.
- He isn’t really picky with food but his friends are, so
usually eats with whatever people want to eat.
- Price is a factor when he eats out with friends
Terry
18 years old

10. - Often Eats out at the most convenient locations.
- He trusts Yelp but he trust his friends opinions more.
- He doesn’t have a hard time eating out with friends
but he finds it hard to organize everyones schedules.
Larry
28 years old

11. Jeremy
33 years old
- Lived in San Francisco for along time to notice food
changes and eats out almost everyday.
- Has trust in Yelp and his friends recommendations.
- Food industry managing four different restaurants.
- To go orders are happening 40% more
- Virtual restaurants and fast casual business is growing.
- A social and outgoing person and has no trouble
eating out with his friends.

12. - Doesn’t eat out very often, but listens to friends
recommendations.
- She eats out for food she cannot make at home.
- It’s easy for her to get her friends together to eat.
Betsy
45 years old

13. - She would rather cook at home
- When she does eat out, it’s with friends
- She is considerate of distance for her friends.
- She text’s their friends for their schedule.
Kimberly
31 years old

14. 5 out of 9 participants have trouble on organizing eating out
because of schedule conflicting or different food preference.
“I am ok with any kind of food but my friends are
picky. Lot of times we end up with the same restaurant.”

15. 4 out of 9 participants prefer friends recommendation
rather than online recommendation.
“I have my own restaurant list.”

16. INSIGHTS
- People have various ways to make restaurant choices such as arranging a
restaurant list, looking up from apps and recommendations from friends.
- People are still skeptical on the recommended restaurants
from the software but they do rely on the ratings.
“Even though the food looks good on social media,
I won’t know until I try it and sometimes the food
does not look like the pictures.”

17. THINGS TO IMPROVE THINGS THAT WORKED
- Less leading questions and more silence
in the interview. Let the interviewees tell
more about their experience.
- Have a better understanding of the
groups of people before the interview.
(Define their key characteristics more
carefully)
- Finding the right timing and place to do
the interview
- Planning a moderator guide to make
sure every members in the group are
working towards to the same objective.
- Taking notes during the interview and
doing voice memo right after interview
helps to deliver more accurate
information to colleague.
- Documenting our process and sharing
our documents together.

18. Thank You
2019 Fall Creative Founder 2019/9/26