1. BACON≠
BEACON
A Zine About Beacons
#what it is
#history and background
#benefits
#example
#who owns
#problems
2017--
2. A beacon is an
intentionally
conspicuous
device designed
to attract
attention to a
specific location
3. The first Beacon is iBeacon.
iBeacon is a protocol
developed by Apple and
introduced at the Apple
Worldwide Developers
Conference in 2013
HISTORY &
BACKGROUND
a class of Bluetooth low
energy (BLE) devices that
broadcast their identifier
to nearby portable
electronic devices. The
technology enables
smartphones, tablets and
other devices to perform
actions when in close
proximity to an iBeacon.
6. WHO
OWNS
A
BEACON
#
#
Apple, Google and
a growing list of
manufacturers
As beacon manufacturer Kontakt has
pointed out, Apple isn’t the only game
in town when it comes to beacon
technology. And in point of fact,
Apple doesn’t actually make beacons;
rather, it has developed the iBeacon
standard around which beacons can
be built. (Google has its own beacon
standard, Eddystone.) There are a
number of players in the beacon
manufacturing space — not only
Kontakt, but also BlueSense, Gelo,
Estimote and others. Check out this
list published earlier this year, and
expect it to grow as more and more
companies look to take advantage of
opportunities in this space.
8. CONCLUSION
CONCLUSION
Beacon is evolving and
are poised to contribute
heavily to the marketing
landscape. The above
mentioned issues should
not deter you from
adding beacons into your
marketing mix. When TV
was introduced for the first
time, people discarded the
idea thinking, why would
anyone want to sit down
for long hours in front of a
screen, when he can pick
up a radio and take a walk.