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All work products here come from my
academic experience. No confidential client
information from my current job is reflected
here. All work products are meant to exemplify
my presentation of complex and dynamics
types of information in engaging styles. Note,
these examples reflect my more extreme
artistic applications given the parameters of a
professional presentation setting.
B2B Presentation
Sophisticated presentation style meant to
emphasize strategy and relevant metrics
C
CC

Cream & Crimson Consulting
Casey, Kevin, Paul, Reggie, Ronald
Agenda

1

Assumptions & Overview

2

Pricing Recommendation

3

Promotion Recommendation

4

Distribution Recommendation

5

Q&A

C
CC
Market Overview
How can KONE most
effectively enter the
German Market?

High Margin

Market Share

R&D

C
CC
Distribution Recommendation

2,698,315.55

Reallocate Existing
V2 Sales Force

Rev/year for Service Contracts (DEM)

V2 Sales Force now in charge of
training/ updating partners
• 4 V2 Service Trainers Per Region
• 12 Total
– 7 part time service providers become
full time service trainers
– Add 5 full time service trainers

C
CC
Distribution Recommendation

Grow V1 Sales Force
•
•
•
•

Competitor sales forces outnumber KONE 4:1
New Products require more intensive sales
2 Full Time V1 Sales people assigned to each
branch
Hire 27 New Full time sales people*
*Add sales people as needed

C
CC
Bubble Tea Presentation
Leveraged nature of the product for an
ambient presentation aesthetic
Bubble Tea Energy
Drink

Ben
Carolyn
Laura
Ronald
Sonia

This report is solely for the use of client personnel. No part of it may be circulated, quoted, or
reproduced for distribution outside the client organisation without prior written approval from Asian
ZIng. This material was used by Asian Zing during an oral presentation; it is not a complete record of the
discussion.
Contents

Overview of Product
Target Market
Logical Market Entry Strategy
Product Marketing Plan
Alternate Marketing Plan
Conclusion
Marketing Plan

Carolyn Gaskill
Target Market

On-the-go lifestyle

Higher preference
towards bubble tea

Higher
disposable
income
2
Price Point

$4
Shanghai

Target Locations

Guangzhou

Beijing
PWC Presentation
Award winning case competition PowerPoint
excerpt reflecting a Timeline highlighting
multiple layers of information in an easily
digestible format
R&D
Capacity

2005
Corporate Grants

Energy Policy
Act of 2005
R&D
Capacity

2005

2008
Corporate Grants
Energy Policy Act of 2005

Announcement of Tax
Incentives for
Alternative Fuel R&D
R&D
Capacity

2005
2008

2010
Corporate Grants
Energy Policy Act of 2005

Tax Incentives

Initial Gains on R&D
R&D
Capacity

2005
2008
2010

2019
Corporate Grants
Energy Policy Act of 2005

Tax Incentives
Initial gains on R&D

Completion of
Obama’s $150 Billion
Environmental Policy.
Nielsen Presentation
Reflected statistics in an interesting and
compelling style with picture and subtitle
association
Market Overview

Frag
men
ted
Mar
ket

Market leader is only at
16% market share
Healthy ice cream only at
24% of total market

Of healthy ice cream,
largest is only 8%
Opportunity to gain
positioning

10
Strengths

121
would buy the product

75%

due to its
health

2
Recommendation

Yes, Launch
1

Tweak Product Formula to
better fit three criteria

2

Re-test against more competitor
data with new criteria

3

Launch in limited 12 set size for
retailers to mitigate risk

11
Anthropology Presentation
Contrasted the dichotomy between
environments in a visualized matter (less of a
formal presentation and more artistic)
How

does
she
walk

…the fine line?
What I Thought

Same vocal style

Change way she
speaks to
accommodate
audience

She would talk a lot
to control the flow
of the conversation

She always talked a lot
She would be aware
of these differences

She was not

What I Know
She has

Ambitions
It’s okay to smile

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