Product Management Talk

1. What is a product?
"Man is the creature who does not
know what to desire, and he turns to
others in order to make up his mind.
We desire what others desire because
we imitate their desires.”
“The goal is not to do business with
everybody who needs what you have.
The goal is to do business with people
who believe what you believe.”
“Man is a perpetually wanting animal -
when the most prepotent goal is
realized, the next higher need
emerges.”

2. What is a product?

3. Desire
Information
Product
What is a product?

5. 2. DISCOVERY
Identify and frame problems, and
size opportunities
6. LEARN & MAINTAIN
Once solution is live, evaluate it against
business goals and continue maintaining
and/or improving it
3. IDEATION - PROPOSE SOLUTIONS
Design concepts that we believe will
solve framed problems
5. BUILD & SCALE SOLUTION
Build (MVP) and scale solution
and commit to implement once
established early signals that the
solution is valid
4. VALIDATE & DEFINE
SOLUTIONS
Validate solution(s) as quickly
as possible with the smallest
amount of effort (PoC)
Product Lifecycle
1. STRATEGY
A broad business and
product objective
Product lifecycle

6. Design thinking
A human-centered approach to solving complex, open ended problems.
LEARN IMAGINE BUILD
about people and context new possibilities and test ideas quickly