The document advertises the World Congress Summit on Patient Solution Services and Hub Design taking place August 19-20, 2014 in Philadelphia, PA. The summit will provide strategies for pharmaceutical companies to implement patient assistance and hub programs to support patients beyond just the pill. Attendees will learn about integrating support with nonprofit organizations, benchmarking metrics for successful hubs, improving speed to therapy through technology, and understanding the role of hubs in engaging patients along their treatment journey. Registration information and speaker details are provided.

1. To register, please visit www.worldcongress.com/hub • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com
Patient Solution Services
and Hub DesignB r i n g R e i m b u r s e m e n t S u p p o rt P r o g r a m s B e y o n d t h e P i l l
A u g u s t 1 9 - 2 0 , 2 0 1 4 • H y a t t a t P e n n ’ s L a n d i n g • P h i l a d e l ph i a , P A
Due to elevated
needs for value-based
and cost-effective treatments,
bio/pharma has the opportunity
to implement patient assistance and
hub programs to support the patient journey.
Assess strategies to ensure effective patient
adherence, customer satisfaction, brand
loyalty, and additional prescriber touch points
by navigating reimbursement programs.
S AV E U P T O $ 2 0 0 W H E N Y O U R E G I S T E R B Y J une 2 7 , 2 0 1 4 !
Organized by:Educational Underwriter: Partners:
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#wcHUB14
PATIENT
ACCESS
Patient
Centricity
Patient
Support
Distribution
Specialty
Market
Access
Regulatory
Barriers
REMS
Patient
Flow
ACA
Patient
Navigators
Patient
Assistance
Programs
Advocacy
Metrics
and SOPs
Technology
Integration
John Liu, JD
Executive Director, Reimbursement
and Market Access Strategy
Astellas Pharma US
Nick Calla, JD
Vice President,
Industry Relations
Community Specialty
Pharmacy Network
Robert Sheesley, CBA, MBA
Senior Director,
Enterprise Architect
Mylan Inc.
William Soliman, PhD
Medical Director
Eisai Inc
Clorinda Walley
Executive Director
Chronic Disease Fund
Wesley Winn, MHS, MBA
Vice President, Commercial
Operations, Supply Chain
and Market Access
Hyperion Therapeutics Inc.
F E A T U R E D T H I N K I N G I N C L U D E S
Strategic Partner:

2. Attend the World Congress Summit on Patient Solution Services and Hub Design,
and learn strategies to bring reimbursement support programs beyond the pill.
Why You Should Attend: Who Should Attend:
• Understand ACA implications
on opportunities and challenges
of patient solution services
• Integrate support with non-profit
patient organizations and co-pay
assistance foundations
• Benchmark metrics for
successful Hubs — Optimize
the right Hub design to fit
portfolio needs
• Improve speed to therapy through
new technologies
• Understand the role of the Hub
in engaging the patient along
their journey
• Product and Brand Management
• Specialty Services
• Reimbursement
• Patient Access, Services,
and Solutions
• Patient Advocacy
• Commercial Operations
• Channel
• Distribution
• Payer Strategy
• Managed Markets
• Market Access Strategy
• Coupon/Copay Assistance
• Hub Services
• Solutions Providers
Benefit from one-on-one meetings, corporate branding and relationship
building by participating as an active corporate supporter and sponsor.
To inquire about sponsorship and executive networking opportunities, contact:
Suzanne Carroll, Business Development Manager, World Congress
781-939-2648 | Suzanne.Carroll@worldcongress.com
W H Y Y O U S H O U L D S P O N S O R
POSITION
your company
as a leading
solutions and
service provider
MEET
your market
SHOWCASE
new technology
innovations
INCREASE
brand awareness
GENERATE
leads and new
business
DEVELOP
new and
current client
relationships
Patient Solution Services
and Hub Design
B r i n g R e i m b u r s e m e n t S u p p o rt P r o g r a m s B e y o n d t h e P i l l
To Register: Call 800-767-9499 • Email wcreg@worldcongress.com • Visit www.worldcongress.com/hub

3. DAY ONE – Tuesday, August 19, 2014 • Pre-Summit workshop
7:30 am –
8:30 am
Workshop Registration and Morning Coffee
8:30 am –
11:45 am P r e - S u mm i t W o r k sh o p
In-Depth Assessment of Hub Development, Design, and Implementation
While the value of Hubs is clearly evident for patient access, the high initial investment to develop and maintain these programs calls
for a comprehensive review and evaluation of the framework to evaluate next steps and actionable takeaways. Assess methods to:
• Determine the best Hub model to suit brand needs
• Distinguish offerings and channel navigation
• Align field force and patient navigators with Hub and distribution strategy
• Integrate data collection and customer segmentation delivered to sustain adherence
• Set a framework for legal compliance
David Caponera
Former Vice President, Patient Advocacy and Reimbursement
Aegerion Pharmaceuticals
As Vice President, Patient Advocacy and Reimbursement at Aegerion Pharmaceuticals, David Caponera developed patient service programs for
their 2013 launch of an oral orphan product for Homozygous Familial Hypercholesterolemia. He was instrumental in building and working with
the patient advocacy network. His focus is on commercialization of orphan products and working to develop patient advocacy connections for
companies developing products for rare diseases. Mr. Caponera has experience in the distribution of Specialty Pharmacy products both
in planning and implementing programs for orphan products.
Andrew Thorrens
Head, Reimbursement and Market Access
Durata Therapeutics
Andrew Thorrens heads the market access and reimbursement strategy function for Durata Therapeutics. Mr. Thorrens has a distinctive career
with over 20 years of diversified leadership experience in the health care industry. His experience with claims adjudication management,
employee benefits, and reimbursement strategy in the biopharmaceutical industry brings well-rounded expertise in market access to the
commercial team at Durata Therapeutics.
11:45 am –
1:00 pm Lunch on Your Own/Main Summit Registration
DAY ONE – Tuesday, August 19, 2014 • Main Summit agenda
1:00 pm –
1:15 pm Chairperson’s Welcome and Opening Remarks
1:15 pm –
2:00 pm Understand ACA Implications on Opportunities and Challenges of Patient Solution Services
• Benchmark copay assistance as they navigate the health insurance exchanges
• Clarification on federal legislation on financial assistance qualifications
• Maximize appropriate patient population through new insurance model
• Understand the underinsured patient population’s impact on copays and reimbursement
Bryan Amick, PharmD, MBA
Pharmacy Director, South Carolina Department of Health and Human Services
President, South Carolina Pharmacy Association
2:00 pm –
2:45 pm Integrate Support with Nonprofit Patient Organizations and Copay Assistance Foundations
• Partner with nonprofit organizations for patient outreach and support
• Collaborate with funded assistance mechanisms for patient support
• Determine commercial programs associated by drugs
Scott Riccio
Senior Vice President, Patient Access, Education and Advocacy
The Leukemia and Lymphoma Society
Clorinda Walley
Executive Director, Ex-Officio Board Member
Chronic Disease Fund
To Register: Call 800-767-9499 • Email wcreg@worldcongress.com • Visit www.worldcongress.com/hub
Thereisa15minutecoffeeandnetworkingbreakfrom10:00am–10:15am

4. DAY ONE – Tuesday, August 19, 2014 (continued)
2:45 pm –
3:30 pm The Role of the Hub in Engaging the Patient Along Their Journey
• Promote the need for pharma and specialty pharmacy to understand the patient journey
• Break down regulatory barriers to successful patient engagement
• Evaluate corporate behavioral change from brand-centric approach to end-user approach
• Navigate restrictions and place the patient at the center of the business model
John Liu, JD
Executive Director, Reimbursement and Market Access Strategy
Astellas Pharma US
3:30 pm –
4:00 pm
Networking and Refreshment Break
4:00 pm –
4:45 pm Improve Speed to Therapy through New Technologies
• Navigate channels and partner with specialty pharmacy to expedite patient care
• Optimize web portals and text messages for enhanced communication
• Coordinate with data aggregation companies to improve time to fill
Christopher P. Davis
Patient Services Manager
Shire
4:45 pm –
5:30 pm Legal Issues Impacting Pharmacy Hubs — Fraud, Abuse, and Privacy
• Understand legal risks related to insourced and outsourced Hub systems
• Identify and assess potential anti-kickback issues arising from key Hub services
• Identify HIPAA privacy and security issues related to patient data
• Assess strategies for mitigating risks: patient authorization and modifications for prior authorization processes
Gina Cavalier, JD, CIPP
Partner
King and Spalding LLC
5:30 pm –
6:30 pm Cocktail and Networking Reception
DAY two – wednesday, August 20, 2014
7:30 am –
8:30 am
Morning Coffee
8:30 am –
8:45 am Chairperson’s Welcome and Review of Day One
8:45 am –
9:15 am Benchmark Metrics for Successful Hubs
• Determine standard operating procedures to evaluate Hubs and patient solutions services
• Evaluate marketing benefits that demonstrate uptake and patient adherence
• Define best practices to capture, collect, and report data
Robert Sheesley, CBA, MBA
Senior Director, Enterprise Architect, Mylan Inc.
Board Member, Western Pennsylvania HIMSS; Board Member, Access Community Health Network
9:15 am –
10:00 am Panel: Optimize the Right Hub Design to Fit Portfolio Needs
Hear from a variety of manufacturers on preferred Hub design to fit differentiated portfolios:
• Evaluate optimal decision-making processes — Centralized vs. decentralized
• Determine quantity and capability of Hubs employed
• Navigate cost efficiencies and channel optimization
• Assess technology integration capabilities
Christopher P. Davis
Patient Services Manager
Shire
Jeffry Gype
Director, Patient Support and Reimbursement Services
Celgene
To Register: Call 800-767-9499 • Email wcreg@worldcongress.com • Visit www.worldcongress.com/hub

5. DAY two – wednesday, August 20, 2014 (continued)
10:00 am –
10:30 am
Networking and Refreshment Break
10:30 am –
11:15 am Optimize Distribution and Reimbursement Needs to Improve Adherence
• Examine specialty pharmacy interactions with industry and Hub activity
• Maximize coordination for optimal care delivery, reimbursement, and patient access
• Improve adherence and engagement by identifying and utilizing key players
Nick Calla, JD
Vice President, Industry Relations
Community Specialty Pharmacy Network
11:15 am –
12:00 pm Intersection of Hubs with Specialty Pharmacy, Data, and Engagement
• Use patient data to inform marketing strategies by creating customer segmentation
• Use de-identified data to support R&D and clinical needs
• Leverage EHR data to inform research
• Understand dynamics of overlap of services and insurance verification, prior authorization, and case management claims
Michael Fitzgibbons
Chief Executive Officer
Claritas Rx
Wesley Winn, MHS, MBA
Vice President, Commercial Operations,
Supply Chain and Market Access
Hyperion Therapeutics Inc.
Karen Geary, MHA
Director, Specialty Pharmacy
MedImpact Healthcare Systems
12:00 pm –
1:15 pm
Luncheon
1:15 pm –
2:00 pm Align Hub Services with Sales and Marketing Goals for Improved Brand Strategy
• Coordinate product messaging with Hub services to provide a cohesive brand offering
• Utilize Hub data to improve commercial performance
• Evaluate when to enhance product messaging through the Hub
Douglas Bock
Managing Director
Apogenics Inc.
2:00 pm –
3:15 pm Leverage Provider Relationships and Patient Navigators to Increase Hub Participation
• Advocate to providers to identify patient population and recruit patients for solutions services
• Coordinate support of wrap-around services
• Assist Meaningful Use requirements by offering patient education
William Soliman, PhD
Medical Director, Metabolic Diseases Specialty Care Medical Affairs Group
Eisai Inc.
3:15 pm Close of Summit
To Register: Call 800-767-9499 • Email wcreg@worldcongress.com • Visit www.worldcongress.com/hub
CONSIDER A SPONSORSHIP PACKAGE
Present to Key Players in Your Target Market
Take Advantage of 1-on-1 Sponsor/Attendee Meetings Facilitated On-Site
CAPTURE A TRUE ROI Through Sponsorship of the Following:
Agenda Thought Leadership • Networking Cocktail Reception • Breakfast Symposia
Luncheon • Executive Networking Breaks
To inquire about Sponsorship, Exhibit, and Executive Networking Opportunities, Contact:
Suzanne Carroll, Business Development Manager, World Congress • Call 781-939-2648 or Email Suzanne.Carroll@worldcongress.com
Educational Underwriter:
Reserve your
sponsorship or exhibit
space by June 13th and
Save $500!
Strategic Partner:

6. Fee for conference includes welcome coffee, lunch, reception, refreshments, and web-
based conference documentation available pre- and post-event, accessible through
password-protected website. Checks in U.S. funds drawn from U.S. bank payable to:
WC Research Inc. No personal checks accepted. Verification may be required for rate
approvals. Please contact us should you have any special needs
Special Team Discounts: Bring your team!
With so much great content, you can’t possibly cover it alone.
Sign up your team and save. Find out more about special group
package discounts by calling 800-767-9499 or emailing wcreg@worldcongress.com.
Substitution Cancellation: Your registration may be transferred to
a member of your organization up to 24 hours in advance of the conference.
Cancellations received in writing on or before 30 days prior to the start of the event
will be refunded, less a $395 administrative charge. No refunds will be made after
this date; however, the registration fee less the $395 administrative charge can be
credited to another World Congress conference if you register within 6 months from
the date of this conference. In case of conference cancellation, World Congress’
liability is limited to refund of the conference registration fee only. World Congress
reserves the right to alter this program without prior notice.
Registration Fee: Register By
06/27/2014
Register By
08/19/2014
Standard
Conference $ 2595.00 $ 2795.00
Conference Plus Workshop $ 2895.00 $ 3095.00
Pharma / Biotech
Conference $ 1795.00 $ 1995.00
Conference Plus Workshop $ 2095.00 $ 2295.00
World Congress
500 West Cummings Park, Suite 5200
Woburn, MA 01801
Satisfaction Guaranteed: World Congress stands behind the quality of its conferences. If you are not satisfied with the quality
of the conference, a credit will be awarded towards a comparable World Congress conference of your choice
Venue:
Hyatt at Penn’s Landing
201 South Columbus Blvd., Philadelphia, Pennsylvania, USA, 19106
Tel: +1 215 928 1234
http://pennslanding.hyatt.com/en/hotel/our-hotel.html
Discounted Room Rate: $179 Cut off date: 7/28/14
Mention World Congress when booking to receive our special rate.
Attn: Mail Room: If undeliverable, please route to Specialty and Reimbursement departments
3 Easy Ways to Register
WEBSITE
www.worldcongress.com/Hub
E-MAIL
wcreg@worldcongress.com
PHONE
800-767-9499
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Patient Solution Services
and Hub DesignB r i n g R e i m b u r s e m e n t S u p p o rt P r o g r a m s B e y o n d t h e P i l l
To register, visit www.worldcongress.com/hub • Phone: 800-767-9499 • Fax: 781-939-2543 • Email: wcreg@worldcongress.com
World Congress
500 West Cummings Park, Suite 5200
Woburn, MA 01801
PB14011
Attend the World Congress Summit on Patient
Solution Services and Hub Design and learn
strategies to bring reimbursement support
programs beyond the pill.
Why You Should Attend:
Understand ACA implications on opportunities
and challenges of patient solution services
Integrate support with nonprofit patient
organizations and copay assistance foundations
Benchmark metrics for successful Hubs —
Optimize the right Hub design to fit portfolio needs
Improve speed to therapy through
new technologies
Understand the role of the Hub in engaging
the patient along their journey
PATIENT
ACCESS
Patient
Centricity
Patient
Support
Distribution
Specialty
Market
Access
Regulatory
Barriers
REMS
ACA
Patient
Navigators
Patient
Assistance
Programs
Metrics
and SOPs
Technology
Integration
S A V E U P T O $ 2 0 0 W H E N Y O U R E G I S T E R B Y J une 2 7 , 2 0 1 4 !
A u g u s t 1 9 - 2 0 , 2 0 1 4 • H y a t t a t P e n n ’ s L a n d i n g • P h i l a d e l ph i a , P A