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Unlocking LinkedIn: Finding Your Dream Job or Client
The document discusses strategies for optimizing a LinkedIn profile to find jobs or clients, emphasizing the importance of a complete and engaging profile. It covers components of an 'All-Star' profile, effective content contributions, and the use of LinkedIn's search features to connect with relevant professionals. Additionally, it addresses the benefits of premium memberships and resources available for journalists.
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Unlocking LinkedIn: Finding Your Dream Job or Client
- 1. Unlocking LinkedIn: FindingYour Dream Job or Client Michael McCallister Michael McCallister, STC-Wisconsin September 2014
- 2. Who am I? • Senior Document Architect, PKWARE • Books about openSUSE Linux and WordPress • Blog: Notes from the Metaverse (metaverse.wordpress com) Michael McCallister, STC-Wisconsin September 2014
- 3. Michael McCallister, STC-WisconsinSeptember 2014
- 4. Ask questions anytime! Michael McCallister, STC-Wisconsin September 2014
- 5. What We’re Covering ● Making Your Profile Shine ● Demonstrating Authority by Contributing Content ● Searching for Your Dream Job/Client Michael McCallister, STC-Wisconsin September 2014
- 6. Origins of LinkedIn How do you break through the Old Boys Network? Understand the connections people make in the business world!
- 7. LinkedIn: Two KeyNumbers ● 300+ million profiles (April 2014) ● More than 3 million companies represented (August 2014) Michael McCallister, STC-Wisconsin September 2014
- 8. Making a ShinyProfile Michael McCallister, STC-Wisconsin September 2014
- 9. All Star Profile More than just a resume Michael McCallister, STC-Wisconsin September 2014
- 10. Components of anAll Star Profile • Photo • Headline • Background Summary • Job History – Projects – Portfolio – Recommendations Michael McCallister, STC-Wisconsin September 2014 • Publications • Education / Coursework • Skills/Endorsements • Portfolio • Honors & Awards • Certifications • Volunteer Experience
- 11. Make it Easyto Find You Michael McCallister, STC-Wisconsin September 2014
- 12. Company Pages •Recommend for Independents / Consultants • If you're full time, but available for freelance assignments Michael McCallister, STC-Wisconsin September 2014
- 13. Company Page: RequiredComponents ● Company Name ● Company Description ● Company Type ● Company Size ● Website URL ● Main Company Industry ● Company Operating Status Michael McCallister, STC-Wisconsin September 2014
- 14. Contributing Content: Groups,Publishing and Updates Michael McCallister, STC-Wisconsin September 2014
- 15. Participating in Groups ● Demonstrate your knowledge and authority ● Get more visits to your profile Michael McCallister, STC-Wisconsin September 2014
- 16. Targeting Groups ●Identify your interests ● Identify your clients' interests ● Find the right group(s) Michael McCallister, STC-Wisconsin September 2014
- 17. The “Right Group”? ● Large ● Active ● Relevant Michael McCallister, STC-Wisconsin September 2014
- 18. Status Updates Stillcontent Michael McCallister, STC-Wisconsin September 2014
- 19. Status Updates ●Tweets, only longer ● Facebook wall posts, only more professional ● Links to quality content (not necessarily your own) Michael McCallister, STC-Wisconsin September 2014
- 20. Professional Publishing Platform Blogging at LinkedIn Michael McCallister, STC-Wisconsin September 2014
- 21. PPP: Ever Expanding • Influencers: Celebrities, CEOs and Politicians (2012) • Top Influencers: LinkedIn members with lots of followers (2013) • Everybody (2014) Michael McCallister, STC-Wisconsin September 2014
- 22. Demo: Professional Publishing Michael McCallister, STC-Wisconsin September 2014
- 23. Searching for Experts (and future colleagues) Michael McCallister, STC-Wisconsin September 2014
- 24. Follow Your FavoriteCompanies/Orgs • See what's happening right in your news feed • Learn about jobs • Get “who to follow” suggestions Michael McCallister, STC-Wisconsin September 2014
- 25. Colleges: Old BoyNetwork Revisited • See what's happening right in your news feed • See Notable Alumni • Get “who to follow” suggestions Michael McCallister, STC-Wisconsin September 2014
- 26. Search! Search! Search! • Basic search plenty useful • Advanced search even more granular • Premium Search Michael McCallister, STC-Wisconsin September 2014
- 27. Basic Search: PlentyUseful • Relationship • Location • Current Company • Industry Michael McCallister, STC-Wisconsin September 2014 • Past Company • Profile Language • Nonprofit Interests
- 28. Advanced Search: MoreGranular • First/Last Name • Title • Company • School Michael McCallister, STC-Wisconsin September 2014 • Location (in or near) • Country • Postal Code
- 29. Premium Search: Anythingyou need • Groups • Years of Experience • Function • Seniority Level Michael McCallister, STC-Wisconsin September 2014 • Interests • Company Size • Fortune 1000 • When Joined
- 30. Connecting with folkswho matter • Connect with 2nd level network people • Connect with Group members • InMail Michael McCallister, STC-Wisconsin September 2014
- 31. Is a PremiumMembership Worth it? Michael McCallister, STC-Wisconsin September 2014
- 32. LinkedIn Executive Benefits • Very granular search • Saved searches • Analytics for posts • Send 25 InMails per month • Who viewed your profile? Analytics for those too ● Costs – Executive Plan $75/mo – Pro Plan $440/mo (!) Michael McCallister, STC-Wisconsin September 2014
- 33. LinkedIn for Journalists • Lively group (Large, Active and Relevant) • Monthly training on finding news sources • Get trained: Get a year of Premium free! Michael McCallister, STC-Wisconsin September 2014
- 34. Connect with Me • LinkedIn: www.linkedin.com/in/workingwriter • Web: michaelmccallister.com • Twitter: @workingwriter Michael McCallister, STC-Wisconsin September 2014
- 35. Questions? Michael McCallister,STC-Wisconsin September 2014
Editor's Notes
- #2 Ask: Everyone have a LinkedIn Profile? Independents vs Employees? Know about STC-related groups?
- #3 Reminder: We're hiring an Android developer! <number>
- #4 Unofficial title: “Social Media for Writers.” Chapter 6: LinkedIn! Cover creating a central homebase on the web w/WordPress. Connecting to Twitter, LinkedIn, Facebook, Google+ and several other things. Good for anyone who wants to be published (or already is) <number>
- #5 Running through a lot of material, but slow me down if necessary.
- #6 Might be able to do an hour on each of these, but will push on.
- #11 Show my profile. Discuss everything here.
- #12 Add a screenshot of someone's not-personalized URL. Add my personalized URL
- #17 LinkedIn says contributing to groups leads to 4x the profile visits <number>
- #20 <number>
- #26 If there's time, show how to create/edit. Otherwise, just show off my first post.
- #31 Search your network for people who work (or have worked) at your dream company/client.
- #32 Now look for a Documentation Manager, or someone who went to your school
- #33 Now see if you can find a manager with a ton of experience in docs.