Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Unlocking LinkedIn: 
Finding Your Dream Job 
or Client 
Michael McCallister 
Michael McCallister, STC-Wisconsin September ...
Who am I? 
• Senior Document Architect, PKWARE 
• Books about openSUSE Linux and WordPress 
• Blog: Notes from the Metaver...
Michael McCallister, STC-Wisconsin September 2014
Ask questions any time! 
Michael McCallister, STC-Wisconsin September 2014
What We’re Covering 
● Making Your Profile Shine 
● Demonstrating Authority by Contributing Content 
● Searching for Your ...
Origins of LinkedIn 
How do you break through the Old Boys 
Network? 
Understand the connections people make in 
the busin...
LinkedIn: Two Key Numbers 
● 300+ million profiles (April 2014) 
● More than 3 million companies 
represented (August 2014...
Making a Shiny Profile 
Michael McCallister, STC-Wisconsin September 2014
All Star Profile 
More than just a resume 
Michael McCallister, STC-Wisconsin September 2014
Components of an All Star Profile 
• Photo 
• Headline 
• Background Summary 
• Job History 
– Projects 
– Portfolio 
– Re...
Make it Easy to Find You 
Michael McCallister, STC-Wisconsin September 2014
Company Pages 
• Recommend for Independents / Consultants 
• If you're full time, but available for freelance assignments ...
Company Page: 
Required Components 
● Company Name 
● Company Description 
● Company Type 
● Company Size 
● Website URL 
...
Contributing Content: 
Groups, Publishing and Updates 
Michael McCallister, STC-Wisconsin September 2014
Participating in Groups 
● Demonstrate your knowledge and authority 
● Get more visits to your profile 
Michael McCalliste...
Targeting Groups 
● Identify your interests 
● Identify your clients' interests 
● Find the right group(s) 
Michael McCall...
The “Right Group”? 
● Large 
● Active 
● Relevant 
Michael McCallister, STC-Wisconsin September 2014
Status Updates 
Still content 
Michael McCallister, STC-Wisconsin September 2014
Status Updates 
● Tweets, only longer 
● Facebook wall posts, only more 
professional 
● Links to quality content (not 
ne...
Professional Publishing Platform 
Blogging at LinkedIn 
Michael McCallister, STC-Wisconsin September 2014
PPP: Ever Expanding 
• Influencers: Celebrities, CEOs and 
Politicians (2012) 
• Top Influencers: LinkedIn 
members with l...
Demo: Professional Publishing 
Michael McCallister, STC-Wisconsin September 2014
Searching for Experts 
(and future colleagues) 
Michael McCallister, STC-Wisconsin September 2014
Follow Your Favorite Companies/Orgs 
• See what's happening right in your 
news feed 
• Learn about jobs 
• Get “who to fo...
Colleges: Old Boy Network Revisited 
• See what's happening right in your 
news feed 
• See Notable Alumni 
• Get “who to ...
Search! Search! Search! 
• Basic search plenty useful 
• Advanced search even more 
granular 
• Premium Search 
Michael Mc...
Basic Search: Plenty Useful 
• Relationship 
• Location 
• Current Company 
• Industry 
Michael McCallister, STC-Wisconsin...
Advanced Search: More Granular 
• First/Last Name 
• Title 
• Company 
• School 
Michael McCallister, STC-Wisconsin Septem...
Premium Search: Anything you need 
• Groups 
• Years of Experience 
• Function 
• Seniority Level 
Michael McCallister, ST...
Connecting with folks who matter 
• Connect with 2nd level network 
people 
• Connect with Group members 
• InMail 
Michae...
Is a Premium Membership Worth it? 
Michael McCallister, STC-Wisconsin September 2014
LinkedIn Executive Benefits 
• Very granular search 
• Saved searches 
• Analytics for posts 
• Send 25 InMails per month ...
LinkedIn for Journalists 
• Lively group (Large, Active and Relevant) 
• Monthly training on finding news sources 
• Get t...
Connect with Me 
• LinkedIn: www.linkedin.com/in/workingwriter 
• Web: michaelmccallister.com 
• Twitter: @workingwriter 
...
Questions? 
Michael McCallister, STC-Wisconsin September 2014
Upcoming SlideShare
Loading in …5
×

Unlocking LinkedIn: Finding Your Dream Job or Client

2,275 views

Published on

LinkedIn offers two ways to help you stand out among consultants and job-seekers -- Profiles and Content Creation. Its search capabilities also give you the opportunity to find the right people at your dream company.

Presentation to Wisconsin chapter of the Society for Technical Communication 9-16-2014.

Published in: Career
  • Be the first to comment

Unlocking LinkedIn: Finding Your Dream Job or Client

  1. 1. Unlocking LinkedIn: Finding Your Dream Job or Client Michael McCallister Michael McCallister, STC-Wisconsin September 2014
  2. 2. Who am I? • Senior Document Architect, PKWARE • Books about openSUSE Linux and WordPress • Blog: Notes from the Metaverse (metaverse.wordpress com) Michael McCallister, STC-Wisconsin September 2014
  3. 3. Michael McCallister, STC-Wisconsin September 2014
  4. 4. Ask questions any time! Michael McCallister, STC-Wisconsin September 2014
  5. 5. What We’re Covering ● Making Your Profile Shine ● Demonstrating Authority by Contributing Content ● Searching for Your Dream Job/Client Michael McCallister, STC-Wisconsin September 2014
  6. 6. Origins of LinkedIn How do you break through the Old Boys Network? Understand the connections people make in the business world!
  7. 7. LinkedIn: Two Key Numbers ● 300+ million profiles (April 2014) ● More than 3 million companies represented (August 2014) Michael McCallister, STC-Wisconsin September 2014
  8. 8. Making a Shiny Profile Michael McCallister, STC-Wisconsin September 2014
  9. 9. All Star Profile More than just a resume Michael McCallister, STC-Wisconsin September 2014
  10. 10. Components of an All Star Profile • Photo • Headline • Background Summary • Job History – Projects – Portfolio – Recommendations Michael McCallister, STC-Wisconsin September 2014 • Publications • Education / Coursework • Skills/Endorsements • Portfolio • Honors & Awards • Certifications • Volunteer Experience
  11. 11. Make it Easy to Find You Michael McCallister, STC-Wisconsin September 2014
  12. 12. Company Pages • Recommend for Independents / Consultants • If you're full time, but available for freelance assignments Michael McCallister, STC-Wisconsin September 2014
  13. 13. Company Page: Required Components ● Company Name ● Company Description ● Company Type ● Company Size ● Website URL ● Main Company Industry ● Company Operating Status Michael McCallister, STC-Wisconsin September 2014
  14. 14. Contributing Content: Groups, Publishing and Updates Michael McCallister, STC-Wisconsin September 2014
  15. 15. Participating in Groups ● Demonstrate your knowledge and authority ● Get more visits to your profile Michael McCallister, STC-Wisconsin September 2014
  16. 16. Targeting Groups ● Identify your interests ● Identify your clients' interests ● Find the right group(s) Michael McCallister, STC-Wisconsin September 2014
  17. 17. The “Right Group”? ● Large ● Active ● Relevant Michael McCallister, STC-Wisconsin September 2014
  18. 18. Status Updates Still content Michael McCallister, STC-Wisconsin September 2014
  19. 19. Status Updates ● Tweets, only longer ● Facebook wall posts, only more professional ● Links to quality content (not necessarily your own) Michael McCallister, STC-Wisconsin September 2014
  20. 20. Professional Publishing Platform Blogging at LinkedIn Michael McCallister, STC-Wisconsin September 2014
  21. 21. PPP: Ever Expanding • Influencers: Celebrities, CEOs and Politicians (2012) • Top Influencers: LinkedIn members with lots of followers (2013) • Everybody (2014) Michael McCallister, STC-Wisconsin September 2014
  22. 22. Demo: Professional Publishing Michael McCallister, STC-Wisconsin September 2014
  23. 23. Searching for Experts (and future colleagues) Michael McCallister, STC-Wisconsin September 2014
  24. 24. Follow Your Favorite Companies/Orgs • See what's happening right in your news feed • Learn about jobs • Get “who to follow” suggestions Michael McCallister, STC-Wisconsin September 2014
  25. 25. Colleges: Old Boy Network Revisited • See what's happening right in your news feed • See Notable Alumni • Get “who to follow” suggestions Michael McCallister, STC-Wisconsin September 2014
  26. 26. Search! Search! Search! • Basic search plenty useful • Advanced search even more granular • Premium Search Michael McCallister, STC-Wisconsin September 2014
  27. 27. Basic Search: Plenty Useful • Relationship • Location • Current Company • Industry Michael McCallister, STC-Wisconsin September 2014 • Past Company • Profile Language • Nonprofit Interests
  28. 28. Advanced Search: More Granular • First/Last Name • Title • Company • School Michael McCallister, STC-Wisconsin September 2014 • Location (in or near) • Country • Postal Code
  29. 29. Premium Search: Anything you need • Groups • Years of Experience • Function • Seniority Level Michael McCallister, STC-Wisconsin September 2014 • Interests • Company Size • Fortune 1000 • When Joined
  30. 30. Connecting with folks who matter • Connect with 2nd level network people • Connect with Group members • InMail Michael McCallister, STC-Wisconsin September 2014
  31. 31. Is a Premium Membership Worth it? Michael McCallister, STC-Wisconsin September 2014
  32. 32. LinkedIn Executive Benefits • Very granular search • Saved searches • Analytics for posts • Send 25 InMails per month • Who viewed your profile? Analytics for those too ● Costs – Executive Plan $75/mo – Pro Plan $440/mo (!) Michael McCallister, STC-Wisconsin September 2014
  33. 33. LinkedIn for Journalists • Lively group (Large, Active and Relevant) • Monthly training on finding news sources • Get trained: Get a year of Premium free! Michael McCallister, STC-Wisconsin September 2014
  34. 34. Connect with Me • LinkedIn: www.linkedin.com/in/workingwriter • Web: michaelmccallister.com • Twitter: @workingwriter Michael McCallister, STC-Wisconsin September 2014
  35. 35. Questions? Michael McCallister, STC-Wisconsin September 2014

×