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IWOC: Building Your Author Platform
The document discusses the importance of building an author platform to establish authority, find an audience, and attract clients. It outlines various online and traditional methods for creating a platform, including maintaining a website, utilizing social media such as Twitter and Facebook, and engaging in speaking or teaching opportunities. Additionally, it highlights emerging social networks and provides resources for further exploration.
IWOC: Building Your Author Platform
- 1. Building Your AuthorPlatform: The New Rules Michael McCallister Michael McCallister, Independent Writers of Chicago March 2015
- 2. Ask questions anytime! Michael McCallister, Independent Writers of Chicago March 2015
- 3. Who am I? •Senior Document Architect, PKWARE • Books about openSUSE Linux and WordPress • Blog: Notes from the Metaverse (metaverse.wordpress com) • President, Society for Technical Communication, Wisconsin Chapter • National Writers Union, UAW Local 1981, At Large chapter Michael McCallister, Independent Writers of Chicago March 2015
- 4. Michael McCallister, IndependentWriters of Chicago March 2015
- 5. What We’re Covering ● WhyBuild an Author Platform ● Building a Platform Online ● Finding Your Audience the Old-Fashioned Way Michael McCallister, STC-Wisconsin September 2014
- 6. Why Build aPlatform? ● Building Authority ● Finding Audience ● Find Clients (and work!)
- 7. When do youstart building your platform?
- 8.
- 9. Building a PlatformOnline, aka Social Media for Writers ● Website/Blog ● Twitter ● Facebook ● LinkedIn ● Google+
- 10. Your Home Base:Your Website Why? ● Space that belongs to you ● Where your fans can find you ● Build a mailing list ● Educate ● Promote Components ● Blog ● Portfolio ● Contact Form ● Social Buttons ● Buy my book!
- 11. Twitter Why? ● Attract peopleto content ● Build trust ● Where your fans can find you ● Share how you got to be smart Components ● Share interesting content (not yours) ● Be accessible ● Be funny ● Be human ● Promote
- 12. Facebook Why? ● Billions ofusers ● You can separate personal from professional ● Where your fans can find you ● Share how you got to be smart Why Not? ● Your audience may only want to hang out with friends/family ● You have very little control over who sees your content ● Rules keep changing
- 13. Build Your AuthorPlatform on Facebook ● Share content on Page ● Visit groups of potential readers ● Interact with potential readers ● Like other pages ● Offer a freebie ● Today: 1310 Likes!
- 14. LinkedIn Why? ● Your audienceis professional, career-oriented ● Find sources ● Company Pages ● Publishing Platform Components ● Personal profile ● Company page ● Professional Publishing Platform ● Groups ● Promote
- 15. Google+ Why? ● Active Communities ●Hangouts ● Company Pages ● Connection to Search Components ● Circles ● Personal profile ● Company page ● Communities
- 16. Building a Platformthe Old Fashioned Way, Well Sorta ● Articles ● Speaking/Teaching ● Webinars and Podcasts ● Traditional Media
- 17. New Article Venues ●Guest Posts ● Medium ● Contributoria ● Getting Paid
- 18. Finding Speaking andTeaching Gigs ● Meetups ● Formal and Semi-Formal Educational Venues ● Co-Working Environments
- 19. Online Audio/Visuals: Webinars, Hangoutsand Podcasts Webinars: You talk, show slides ● GoToWebinar ● BrightTalk ● YouTube/Vimeo Live Video ● Google Hangouts ● LiveStream Podcasts: Your own radio show ● BlogTalkRadio ● Spreaker ● iTunes ● Stitcher
- 20. Traditional Media ● Public(News) Radio ● Talk Radio ● Beat reporters ● Help a Reporter Out
- 21. Getting in onthe Ground Floor: Some New Social Networks ● Ello: No ads, lotsa pictures ● Known: Open source, sharing your content with the world on your terms
- 22. Resources ● Unbearable Lightnessof Tweeting: http://theatln.tc/1Bh1DOC ● Blogs that Pay: http://bit.ly/1CgfunO ● Medium.com ● Contributoria.com ● Ello.co (I have invites) ● Known: www.withknown.com
- 23. Connect with Me •Web: michaelmccallister.com • Twitter: @workingwriter • Facebook: https://www.facebook.com/Author.MichaelMcCallister • Build Your Author Platform on Facebook: https://www.facebook.com/JelenPublishing • LinkedIn: www.linkedin.com/in/workingwriter Michael McCallister, Independent Writers of Chicago March 2015
- 24. Questions? Michael McCallister, IndependentWriters of Chicago March 2015