Hi, I'm Felix. This is my personal portfolio of entire career. * This document is accessible from anyone has the link.

1. P E R S O N A L P O R T F O L I O
WOOTAK FELIX SUH

2. WOOTAK (FELIX) SUH
A professional marketer who can cover all aspects of
marketing from online, branding, PR, design planning, and
photography.
UCTION.
INTROD-

3. INTERCONTINENTAL
SHINHWA FOOD GROUP
LUXOTTICA
OTHER WORKS
DO LIST.
Design planning
Online marketing
Photography directing
Event & exhibition
PR
Event & exhibition
Visual merchandising
PR
Branding
Photography directing
SNS
PR
Photography
Event host

4. INTERCONTINENTAL
SEOUL
Grand InterContinental Seoul Parnas and
InterContinental Seoul COEX, a five-star hotel that
represents the Gangnam area of Seoul and is widely
known around the world

5. Design planning and copywriting for promotional materials of
Grand InterContinental Seoul Parans
and InterContinental Seoul COEX
DESING PLANNING.

6. F&B.
Korean, Chinese, Japanese, Italian,
French, Halal, Indian, bakery and
buffet restaurants.

7. Various sales brochures to support sales activities
for rooms and banquet.
Sales brochures

8. Roleplay. The verb roleplay is most common when someone is undergoing
therapy or participating in some sort of training
YOU ACT OUT THE PART OF A
CHARACTER OR PERSON
MORE

9. InterContinental
Website Renewal
seoul.interocnitnental.com
Easy to page
switching between
two hotels
Integrated main page
Design improvement
Overall design improvement and information
accessibility enhancement for both InterContinental
hotels

10. Mobile page
Renewal
Integrated main
page
Easy to page
switching between
two hotels
Responsive pages
Direct booking
Enhancing information accessibility and usability.

11. In charge of photography concept and
planning to produce optimal results for the
purpose of use and brand concept.
PHOTOGRAPHY
DIRECTING.

14. PUBLIC
RELATIONS.
Press publicity for various services such as rooms and F&B
through top magazines, etc.

15. PR
Food & Beverages
Rooms
Banquets
Amenities
Other facilities

16. LUXOTTICA
GROUP
Worldwide No.1 company in the design, manufacture
and distribution of fashion, luxury, sports and
performance eyewear includes Ray-Ban, Oakley and
etc.

17. In charge of event and exhibition planning,
such as buying day for department store
buyers and opticians, offline events for
consumers, and press events.
EVENT & EXHIBITION.

19. EVENT.
Trunk show
Fashion show
Buying day
Consumer event

20. PRESS DAY.
Press events with famous fashion
magazines

21. Visual merchandising for major domestic optical
stores, department stores and duty free shops
VMD.

22. VMD for SHINSEGAE, LOTTE
& HYUNDAI Department Stores
Visual concept directing for each
season campaign

23. Brand key visual exposure through optical stores
in major downtown areas such as Gangnam
Station, Apgujeong, and Hongik University
Asia’s 1st Ray-Ban Shop-In-Shop project.

24. PUBLIC
RELATIONS.
Fashion magazine pictorial with top celebrities

25. CELEB.
Girl’s Generation
Super Junior
2AM
KO, Joon-Hee
LEE, Jin-Wook
SO, Yi-Hyun
Etc.

26. SHINHWA FOOD
GROUP
The most successful dining culture company in Korea,
operating Korean, Chinese, Japanese fine dining
restaurants and cafe & bakery businesses.

27. BRANDING.
Concept planning and copywriting for
new brand launch and existing brand
renewal open.

28. In charge of photography concept and
planning to produce optimal results for the
purpose of use and brand concept.
PHOTOGRAPHY
DIRECTING.

29. Photography.

31. CONNECT.
Operation and management of official SNS channels
including NAVER blog and INSTAGRAM.

32. INSTAGRAM
Accounts
@shinhwafood_official @vadassong_official
Separate operation of SFG official account and
premium cafe brand accounts

33. NAVER
Blog
blog.naver.com/shf7651
An application, especially as downloaded by a user
to a mobile device.

34. PUBLIC
RELATIONS.
Press publicity for over 20 brands and 130 restaurants
includes Korean, Japanese, Chinese and Cafe & Bakery