3. After over 25 years in the Fashion Marketing and Advertising
Industry, RUNWAY FASHION PRODUCTIONS are an exciting and
professional company producing Fully Choreographed Runway
Fashion shows, Event Management and Corporate Events.
Incorporating Image Branding and Fashion Marketing through the
use of Runway Fashion shows.
2
RUNWAY FASHION PRODUCTIONS offer full in-house event specialist services
encompassing event planning and logistics, creative development and design,
production and technical services. We are driven by our vision to create unique
and mind-blowing events that are sleek, stunning and polished. We believe in
the power of creativity to change the way people think and feel about your
brand and company. That is what makes us unique.
We work closely with our clients to create a Runway Show that targets your
customers to generate sales and brand awareness. Every RUNWAY FASHION
PRODUCTION, is unique and tailor-made to capture the Brand Identity, Total
Concept and Strategy, Look, Style and Image building of your Brand. RUNWAY
FASHION PRODUCTIONS can work within any budget, from huge extravagant
launches to smaller retailers and boutiques.
Turning it from a catwalk fashion parade into a RUNWAY FASHION PRODUCTION.
from CASUAL
COUTURE
to

4. RUNWAY Models are carefully cast to reflect the image of your brand. Clients are
able to choose their own Models ( female, male and children ) and MC’s. We work
closely with our clients to cast our Runway Models to reflect the image and look
of your brand and label. Celebrity MC’s and Models are also available. RUNWAY
FASHION PRODUCTIONS work with both models and dancers depending on the
type of show we are producing.
RUNWAY Dancers work regularly with our models and can provide an amazing
performance when working with Athletic Gym Wear, Swimwear, or purely for added
entertainment. Creating high energy or a simple classical tone.
Some of RUNWAY’S Dancers also work as Aerialists, Trapezists and on Silks. Our
team are highly committed to the success of the show and display the highest level
of professionalism and attitude. Our Fashion Coordinators and Stylists keep up with
the latest looks and styles, incorporating Accessories and Props, with professional
Hair and Makeup Artists to accentuate the total look.
RUNWAY FASHION PRODUCTIONS also arrange Entertainment Talent and Services
including Video Production, Photographers, Bands, Musicians, Vocalists, Singers,
String Quartets, Promotional Personnel and Catering.
OUR TALENT
OUR TEAM
4 5

5. RUNWAY FASHION PRODUCTIONS combine:
• Technical Staging and Design,
• Lighting, Sound, Music
• Special effects, Props
• Set Design and Backdrops
• Multimedia and Audio Visual
• Script development and Copy writing
• Multi-media production and publicity.
We offer a range of Event Staging and Audio Visual services to tailor ideas and
create solutions specifically to meet each client’s need.
STYLING: theming, stage sets, props and accessories
DESIGN: set design, multimedia and screen content
TECHNICAL: technical production management, audio, vision, lighting , music
DIGITAL SERVICES: webcasting and video production services
COPY: script development and copy writing
We have proudly built a reputation as the leading Fashion Production Company
and Event Specialists. Our experience in delivering events means we have the
technical expertise and creative know-how to really understand what it takes to
deliver memorable events.
THE
PRODUCTION
6
We have a unique service that combines technical, styling, and design services
with the latest in digital and social event media. Staging can be designed to fit
any space, area or room. We often work with a stage and runway design, in a T
shape, which makes the show larger and more appealing from an audience point
of view. Simple long Runways are also very popular for a sleek look. Depending on
the venue and concept for your Show. RUNWAY Staging is high quality and can be
decorated to match in with your theme and concept.
STAGING

6. Multi Media Backdrops can be used to build a fantastic effect and deliver ongoing
messages and branding to your customers throughout the show.
The concept and branding of your RUNWAY show is carefully thought out, planned
and executed to combine the stage, lights, models and music to harmonize
together with your brand name.
With fresh ideas, imagination and vision, we make your RUNWAY FASHION
PRODUCTION unique and unlike any other show from your competitors.
No two shows are the same. Each and every show is designed around your brand
and to appeal to your customers and target market.
The Styling, Fashion Coordination, Accessories, Hair & Makeup comes together to
accentuate each garment and outfit.
BACKDROPS
8
RUNWAY FASHION PRODUCTIONS only work with professional lighting experts.
With our experience in the industry, the lighting in very important to show off the
garments in the best possible light whilst still gaining a entertaining light show.
For example, the use of lasers and smoke can be a great look but will you see the
outfits? Using the right lighting to achieve both is a fine art in which we know well.
From creating the production timeline to operating and calling the show on the
day. From projectors and screens through to rigging, drapes and the latest in LED
lighting systems, RUNWAY FASHION PRODUCTIONS know how to convey your
message in the most compelling way possible.
Whether you are in one location or have an event in multiple regions, our unique
integrated service means we can seamlessly replicate your event. We ensure a
more consistent outcome and the best use of your budget.
We’re passionate about keeping up to date in equipment innovations and
technology trends. We’re also trained in how to harness the latest in audio, vision,
lighting and production. We know how to create the best impact at your event and
truly bring “ the vision ” to life.
LIGHTING

7. At RUNWAY, we pride ourselves on the contacts we have generated throughout the
years, to have your RUNWAY FASHION PRODUCTION aired on Television programs
including the nightly News, Current Affairs shows and in the Press. A service we
provide free of charge. Runway can also arrange Radio, Television and Newspaper
Advertising including Printing and copy for brochures.
We work closely with our clients to create a Runway Show that targets your
consumers to generate sales and brand awareness. Every RUNWAY FASHION
PRODUCTION, is unique and tailor-made to capture the Brand Identity, total
Concept and Strategy, Look & Style and Image building of your brand. RUNWAY
FASHION PRODUCTIONS consider who your customers are and identify their
spending habits. Producing a show that appeals to your market is essential in
creating Brand Awareness to produce Direct Sales. From Casual to Couture.
PUBLICITY
BRAND
BUILDING
RUNWAY’s Director and Producer Simone Fleming’s background includes work
as a Model, Actor, Dancer & Choreographer, Marketing & Advertising and owning
and operating RUNWAY FASHION PRODUCTIONS for over a decade. Directing
and Producing Runway shows for Fashion Houses, Retailers, Shopping Centres,
Launches and Expos.
Simone started modelling at 6 months of age in ad campaigns for Heinz baby
food, Johnston & Johnston and the Australian Women’s Weekly. She continued to
model throughout her school years. Appearing in more than 50 TV commercials
and magazines. Moving into Acting in her twenties, she featured in many Australian
Films, TV Series and Soap Operas, working with Kate Richie, Garry Sweet, Brian
Brown and many others.
After a successful career in both Modelling & Acting of more than 30 years, Simone
realised there was a huge need for a service to provide the fashion industry
with a One Stop fashion show organisation. Opening up RUNWAY FASHION
PRODUCTIONS pty ltd in the 80’s.
Taking the stress and hard work out of arranging your own Runway Show. The idea
was the supply the full service of organising a Runway Fashion show for Marketing
Managers, Fashion Houses, Retailers and Shopping Centres. After much success,
and having worked with major Fashion Houses, Department Stores & Shopping
Centres, Simone continues to provide ongoing Fashion Marketing service to the
Fashion Industry.
BACKGROUND AND
PROFESSIONALISM
11

8. Some of our clients include Myer, Westfield Shopping Centres, The Wool
Corporation, Australian Cotton Foundation, Express USA, ‘FIA’ Fashion Industry
Australia Awards, Mercedes Benz Fashion Week, Express USA, The Strand Arcade,
Pitt St Mall, MLC Centre, AMP Shopping Centres, Queen Victoria Building, Warner
Bros, Seafolly, Kookai, Running Bare, Speedo, Nike, Sass & Bide, Carla Zampatti,
Rodd & Gunn, Hugo Boss, Peter Alexander, Marc by Marc Jacobs, Lisa Ho, Leona
Edmiston, Scanlan & Theodore, Seed, Alannah Hill, Saba, Cue, Max & Co, Country
Road, Ignazia, Tigerlily, Sportsgirl, Collette Dinnigan, Kate Spade, Witchery, Susans,
Zimmerman, Diane Von Furstenburg, Silhouette Fashion Eyewear, Guess Jeans US,
Just Jeans, Sydney Bridal Expo.
Warner Bros. Pictures Batman “The Movie” Premiere and Launch
Westfield Chatswood Grand Opening
Peppers at the Sea Resort & Spa Grand Opening
Hyatt Hotel Brisbane Grand Opening
Park Royal Hotel and Spa Grand Opening
Fairmont Resort & Spa Grand Opening
Hard Rock Cafes Grand Openings
Express Spring Launch
CLIENTS
INCLUDE
GRAND OPENINGS
AND LAUNCHES
12
Opera House Forecourt
State Theatre
The Royal Easter Show
The Raleigh Miami Florida USA
Overseas Passenger Terminal
Darling Harbour Convention Centre
Star City Casino
Crown Casino
ACMI Melbourne
Federation Square
Randwick Racecourse
AustralianTurf Club
Rosehill Gardens Racecourse
Flemington Racecourse
Fox Studios
Martin Place
Cell Block Theatre
The Ivy
The Raleigh Miami
VENUES
RUNWAY FASHION PRODUCTIONS have worked throughout Australia. Producing
Runway shows in Sydney, LA, Miami, Melbourne, Adelaide, Perth, Queensland &
even the outback, taking The Australian Cotton Foundation on a fashion roadshow.

9. Creativity, Polish, Impact - Runway’s stock in trade.
“After working closely with the Runway team, I can confidently recommend the
fashion Marketing services they offer.
The co-ordination of even the most complex promotional programme is handled with
confidence and flair by Simone Fleming, the company’s Director.
Simone assumes responsibility for the success of the project from the initial concept
stage till the last of the equipment is put away.
I have found services provided by Runway, have greatly enhanced the image of
Myer and its products and therefore have pleasure in recommending the Runway
team for any fashion marketing project.”
Susan Markey
Company Promotions Coordinator
Myer
“The teams dedication and professionalism was the highest standard and was
greatly appreciated by all. Interactive personality of the models and Simone, they
worked exceptionally well with the audience both during and following the show.
This, coupled with the highly choreographed performance truly made the evening
the success that it was.
I would also like to thank everyone for there assistance with setting up and packing
garments away. It is not often that models show such willingness to help so please
pass on my sincerest wishes.
The Australian Cotton Foundation has a long path to follow however, with the
cooperation that your team has shown and their commitment to truly “giving it all
they’ve got”. We are well on our way to promote Cotton as a fashion fibre of the
future.”
Lindsay Bennett
Special Projects Manager
Cotton Australia
TESTIMONIALS

10. I recommend Runway
Fashion Productions
to fashion businesses
who are interested in
creating instant sales
since their cooperation
and ideas were
extremely successful.
“ “
“Runway Fashion Productions were employed at the MLC Centre to bring life to our
recent Fashion Promotion.
In particular I refer to the Runway choreographed Fashion show. The entire Runway
team not only performed with professionalism but attracted attention and most
importantly, created sales to the fashion stores involved.
I recommend Runway Fashion Productions to fashion businesses who are
interested in creating instant sales since their cooperation and ideas were
extremely successful.”
David McStravick
Marketing Manager
MLC Centre
“Simone Fleming of Runway Fashion Productions has been providing Seafolly with a
Fashion Marketing service for Seafolly Gym and Swimwear for the last three years.
I have had the pleasure of working with Simone on numerous occasions and found
her marketing ideas to be unique, effective and a very successful means of selling
merchandise.
Simone has achieved her effectiveness through choreography, co-ordination, props
and innovative concepts in the fashion shows she produced for Seafolly.
Simone’s Runway Models has also been involved in advertising campaigns for
Seafolly, and the Models and Dancers have shown the same enthusiasm and
professionalism as Simone.
Runway Fashion Productions will continue to promote Seafolly, as every venture
have proved to be a success.
I have the upmost faith in Simone and wish her and the Runway team all the
success they deserve.”
Yvonne Halas
Director
Seafolly Australia
17

11. “Simone Fleming, Director of Runway Productions has been promoting Westfield
Shopping Centres and its retailers in the style of fully choreographed Fashion
Shows. These shows have been professionally co-ordinated and presented in a
unique and entertaining concept. Runway also designed the set, stage and concept
for the Westfield fashion campaign, performing in seven centres throughout Sydney
and Canberra.
The shows were packed with movement, music and drama, always meet with
enthusiasm and packed with stimulating ideas. Managing to hold the attention of
shoppers for 40 minutes.
Simone Fleming is trained as a fashion choreographer and co-ordinator. She works
diligently to ensure every show will be a success.”
State Marketing Manager
Westfield
“In a ritzy production , young designers showed where Australian Fashion excels
in Sportswear, weekend wear, swimwear and mens wear. Where the category brief
was more formal, with overstated opulence. Models moved along the Runway and
glasses filled with champagne.”
Awards Night
Fashion Industries Australia
18
RUNWAY FASHION PRODUCTIONS have worked throughout Australia. Producing
Runway shows in Sydney, Melbourne, Adelaide, Perth, Queensland & even the
outback, taking The Australian Cotton Foundation on a fashion roadshow.
From the initial concept to the execution and style on a world class platform until
the last piece of equipment is packed away. RUNWAY FASHION PRODUCTIONS will
produce your next Runway show to be not only breathtaking but more importantly
a huge success.

13. Runway Fashion Productions Pty Ltd
ABN: 26 605 575 344
PO Box 611
Mosman NSW 2088
Sydney Australia
Ph: 0407 200 255
info@runwayproductions.com.au
www.runwayproductions.com.au