The document outlines plans for promoting a design course through an unconventional exhibition and performance. It discusses using art objects designed by students as installations to tell a story through different scenes. Visitors would experience the performance by walking through the installations on a moving platform. The event is intended to generate interest in design and the school. Web promotion would link the exhibition's website to the school's site and partner/sponsor sites to create an interactive community for students and alumni.

1. IDENTITY
OUR LOGO

2. IDENTITY
EXAMPLES OF CONNECTION INSIDE THE TEAM/COURSE
EXPLANATIONS OF THE BRAND NAME
We are 7 talented designers of 5 specialities: graphic de-
sign, illustration, interior design, product design and fash-
ion. We united in 7TH SENCE design group with the aim to
make the world a bit brighter and multifarious.

3. IDENTITY

4. IDENTITY
T: +7(916) 123-45-67
E: contact@7thsense.co.uk
W: www.7thsense.co.uk

5. IDENTITY
UNUSUAL WAY TO PROMOTE THE EVENTS/EXHIBITION
7-TH SENSE DECISIONS
We will take any real art object and outline it on the wall near the
place of our performance basement. It should intrigue potential
visitors and inform all them about the event. At the same time
we suppose to use stencils with logotypes on the walls. Also we
will make shadow installations to promote the performances with
shadow play in the scenario.

6. STRATEGY
METHODS TO PROMOTE THE COURSE
Main part of our strategy for L6 promotion is the unusual ways to show all our po-
tencial to the audience, the new way to exhibit and look at design objects not only
as a ordinary customer but also as a creator of our own space, domestic universe.
PROMOTIONAL STRATEGY /L6 & THEN/
SUPPORTED CONNECTIONS BETWEEN THE ACTIONS
WEBSITE
EXHIBITION
MASS ART
PERFORMANCE
INTERACTIVE
INTALLATIONS
Sales
Design
Adver sing services

7. EXHIBITION
Our main event is a performance. It is more than ordinary exhibition, make the visi-
tors feel yourself not only viewers, but participants as well.
examples of unusual way to exhibit
The next main point is a local placement and small show stands for objects,
posters,etc.
cheap, easy to assemble, light constructions for mobile exhibit
IDEA FOR FIRST EXHIBITION/PERFORMANCE
Exhibition features.
1. This exhibition is a cross between film,
art installation (which include all design ar-
eas) and theatre performance. It is not like
anything else the audience have ever seen.
2. Art objects and exhibition kits made by
our designers of different fields, are exhib-
ited, being the main part of the performance.
3. After performance all exhibition kits can be
sold to everyone, who wishes to purchase.
4. We plan to set 2 performance this year, one
for creating ‘wow-effect’ on the socium, and the
second as a part of ‘EndOf Year Exhibition’ of
all BHSAD students. Performances have a spe-
cial scenario for each of them, and could not be
repeated.

8. THE BIG IDEA
SCENE FOR SHOW
1
SCENARIO
A 45 year old woman, living all her life dipped in her memories of the
1 past, which she enshrined in objects of her flat, decides to move out
and start a new life... The show supported with ‘The Movie’ /video-back-
ground/ and sound decorations.
Objects (furniture, clothes, books, posters, paintings, etc.) are presented
2 as art objects, made by our designers, being the exhibition kits and the
main part of the performance.
To understand woman’s hidden memories of the past, related to all these
3 objects, each art installation is followed by a film/photos/shadowgraphs,
projected on the wall of the scenes.
4 The stage is made like a travolator /running belt/ and move the installa-
tions from one door/past life/ to the next door/future posibilities/.
5 Viewers sit on the each side of the stage.

9. PROGRAMME
PUBLIC EVENTS TO PROMOTE THE COURSE
PLACES
PLAN OF EVENTS /TIMETABLE/

10. THE WEB PROMO
The web presence of Level 6 is based on the website
creation. This site will be connected to the ‘British Higher
School of Art and Design’ official site, partner’s and spon-
sor’s sites and the social networks.
LEGEND
BHSAD WEBSITE: on the L6 webite there ia a link to thBHAD website On the BHAD site there is a webpage of L6
website community & link to the 6 site.
PARTNER’S SITES:there is a link to the frendly sites on the L6 website.
SPONSOR’S SITES: on the sponsor’s sites there is an advertisment and a link to the L6 website.
STUDENT’S AND GRADUATE’S SITES: on the L6 web site there is a section contact information of L6 and already
graduated students and the links th their own websites/webpages.
SOCIAL NETWORKS: groups and communities organisation and events creation in the social networks (Facebook,
Vkontakte, Odnoklassniki, Twitter, Livejournal, Blogger etc.)

11. THE WEB PROMO
The main IDEA of L6 site - that it is the base for all students of bachelor
BHSAD programme and also postgraduated designers studyed in BHSAD that
could use some special facilities as members of interactive society inside
the site /create group projects, share the ideas, collaborate for everyone’s
profits/.
WEBSITE CONTENT & PAGE’S EXAMPLES