ONE STOP SHOPWhile our skills are applicable to the entire event managementspectrum, we specialize in:Creating and impleme...
OUR CLIENTS
OUR CLIENTS
RECENT WORK
COLGATE TOTALPress ConferenceObjectiveA subtle re-launch of Colgate TotalTo announce Mahesh Bhupati and Rahul Bose as the ...
COLGATE TOTAL
PUMA #Love12ObjectiveTo announce Yuvraj Singh as the Brand Ambassador for PumaChallengeYuvraj had been endorsing REEBOK fo...
Installation using spoons for startersPUMA #Love12
VOLKSWAGEN & RA.ONE ASSOCIATIONObjectiveTo announce the association of Volkswagen with RA.One –– the movieChallengeSRK has...
VOLKSWAGEN & RA.ONE ASSOCIATION Result The Concept was not just loved by the brand but also by SRK, who recommended CREAM ...
VOLKSWAGEN & RA.ONE ASSOCIATION
TRU-TRUSSARDIObjectiveLaunch of Tru-Trussardi Eye Wear in IndiaChallengeLow budget and requirement of national coverageCon...
TRU-TRUSSARDI
PARIS HILTON HANDBAGS LAUNCHObjectiveTo Launch Paris Hilton Handbags in IndiaChallengeLaunch a brand without an actual sto...
PARIS HILTON HANDBAGS LAUNCH
PARIS HILTON PARTY
PARIS HILTON HANDBAGS LAUNCH
PARIS HILTON HANDBAGS LAUNCH         CREAM was the one stop agency during the launch of                  Paris Hilton hand...
COUNTRY WIDE PRODUCT LAUNCHES
POLTRANA FRAUObjectiveTo Launch Poltrana Frau Design Centre in MumbaiEventCelebrating the Joint Venture between Tata Sons ...
POLTRANA FRAU                   From Left: Matteo, Sir Ratan Tata, Luca                 Cordero Di Montezemelo –– Chairman...
TOMMY HILFIGERObjectiveLaunch of Tommy Hilfiger Foot WearChallengeA new format of showing the merchandise instead of the t...
TOMMY HILFIGER
TOMMY HILFIGER
LOREALObjectiveTo establish the fact that the product line is also for young cosmopolitan women aswell as announce/celebra...
LOREAL
LOREAL
WESTIN HOTELObjectiveIntroduce and create awareness of Brand ‘‘Westin’’ among media & key opinion leadersIntroduce the Wes...
WESTIN HOTELConceptCelebrating the senses - Indulge all 5 senses and create a harmonious experience -‘‘Preserving Wellness...
WESTIN HOTEL
MAYBELLINEObjectiveTo highlight ‘‘We love make-up’’ as a conceptTo introduce NamrataSoni as the official make-up artistTo ...
MAYBELLINE
NOKIA - KKRObjectiveTo garner pan India media coverage using Kolkata Knight Rider cricketplayers –– a team supported by No...
NOKIA - KKR
INNOVATIVE CONCEPTS
JACK & JONES VERO MODA ONLYObjectiveA relationship building activity with the existing stylist clienteleMake new contacts ...
JACK & JONES VERO MODA ONLY
JACK & JONES VERO MODA ONLY
LIVE MODEL INSTALLATIONSExecutionCREAM was the first to attempt a live model installation for any event - an interestingwa...
Tommy Hilfiger               John Galliano                                                    LIVE MODEL INSTALLATIONS    ...
RITU KUMAR WITH VOGUEObjectiveCelebrate the revival of traditional crafts and textile techniques with Ritu Kumar inassocia...
RITU KUMAR WITH VOGUE
PUMAA unique idea which was conceptualized by CREAM and then proposed to PumaConcept and ExecutionA unique selling outlet ...
PUMA
THE COLLECTIVEObjectiveTo launch the Collective store at Palladium Mall, MumbaiTo explain the concept of the store - first...
THE COLLECTIVE
THE COLLECTIVE
THE COLLECTIVE
SALES FOCUSED EVENTS
JEAN PAUL GAULTIER LANVIN ALBERTA FERRETTI     Objective     To generate sales     Generate PR for the brands     Concept ...
JEAN PAUL GAULTIER LANVIN ALBERTA FERRETTI
JEAN PAUL GAULTIER LANVIN ALBERTA FERRETTI
ESPRITObjectiveTo offload certain merchandise and attract attention of the right Target Audience tothe Linking Road StoreC...
ESPRITSONAM KAPOOR ‘‘Fashion Class’’ at the ESPRIT Link Rd. Store                CLICK HERE TO VIEW VIDEO  http://www.yout...
AWARD WINNING EVENTS
PUMAObjectiveCreate a first hand experience of the power of customizationConcept and ExecutionPuma Creative Factory / Crea...
PUMA
PUMA
PUMACREAM won the GOLD AWARD - LIFESTYLE EVENT OF THE YEAR              at prestigious WOW AWARDS               CLICK HERE...
FOREVER 21ObjectiveTo announce the debut of one of the most well known fast fashion brands inIndiaChallengeTo match the en...
FOREVER 21
FOREVER 21       CREAM won the MOST ADMIRED FASHION BRAND LAUNCH OF THE YEAR                        at IMAGES FASHION AWAR...
OUR CLIENTS – OUR BEST CRITICS Harshad and his team has been a true partner inprogress at Tommy Hilfiger in India. He was ...
OUR CLIENTS – OUR BEST CRITICSIt was indeed a pleasure to experience the ““personaltouch””, ““fantastic co-ordination”” an...
THANK YOU
CREAM credentials '11
CREAM credentials '11
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CREAM credentials '11

  1. 1. ONE STOP SHOPWhile our skills are applicable to the entire event managementspectrum, we specialize in:Creating and implementing innovative event concepts tied in with thebrand strategy and perception as defined; bringing something new andunusual to the experience as a wholeHigh glamour, high impact country wide brand launchesPromotional events with a focused approach to garner widespreadmedia coverageCustomized niche events focused on the specific need and targetaudienceCreating and implementing cross promotional strategies & variedmarketing tie-ups as and when required …… Start to end planning, support, logistics and solutions
  2. 2. OUR CLIENTS
  3. 3. OUR CLIENTS
  4. 4. RECENT WORK
  5. 5. COLGATE TOTALPress ConferenceObjectiveA subtle re-launch of Colgate TotalTo announce Mahesh Bhupati and Rahul Bose as the brand ambassadors viaa regular chat-show format press conference hosted by Mandira BediUnveiling of their new TVC campaign at the conferenceSales ConferenceObjectiveTo motivate the sales team of Colgate TotalConcept and ExecutionA 4 metroevent conceptualised marking the sales team as champions, nowturning into legends by pushing themselves to achieve the next level. Hence- CHAMPIONS TO LEGENDSJonty Rhodes, to speak to the team and motivate them, using examples fromhis own cricketing career resulting in the Colgate team pledging a strongercommitment to double the sales volumes in the individual regions
  6. 6. COLGATE TOTAL
  7. 7. PUMA #Love12ObjectiveTo announce Yuvraj Singh as the Brand Ambassador for PumaChallengeYuvraj had been endorsing REEBOK for the longest timeConcept and ExecutionA FIRST EVER LIVE Digital Press Conference#Love12 - was a twitter hash tag used for outstation media to plug in andpose questions for Yuvraj Singh and PumaTwitter has never been used as a Platform for media interactions during anyBrand Association Press ConferenceResultTwitter Handle created for the event faced traffic of 3500 questions a minute &100% Media turnout at the ground eventInformation passed to the media was only relevant to the brand and its newassociation and not the shift in endorsement from Reebok to Puma
  8. 8. Installation using spoons for startersPUMA #Love12
  9. 9. VOLKSWAGEN & RA.ONE ASSOCIATIONObjectiveTo announce the association of Volkswagen with RA.One –– the movieChallengeSRK has been the brand ambassador of Hyundai for 17 yearsConcept and ExecutionCreated a stage using Volkswagen car design as inspirationScripting a humourous stand up performance by Ash ChandlerCreating a flow which guaranteed SRK to break into an impromptu performance on stageSince SRK could not be endorsing VW, CREAM came up with the idea of gifting a brandnew Pheaton to Gauri Khan, the producer of the film . This ensured the event stood outfrom the clutter of RA.One promotional events
  10. 10. VOLKSWAGEN & RA.ONE ASSOCIATION Result The Concept was not just loved by the brand but also by SRK, who recommended CREAM to Coca-Cola for the next RA.One event CREAM was applauded for putting Gauri Khan on stage even though she is very media shy.
  11. 11. VOLKSWAGEN & RA.ONE ASSOCIATION
  12. 12. TRU-TRUSSARDIObjectiveLaunch of Tru-Trussardi Eye Wear in IndiaChallengeLow budget and requirement of national coverageConcept and ExecutionInnovative Press conference where celebs from various walks of life talked of howTru-Trussardi shades are a part of their everyday lifeThe display stations allowed guests to see the collection up close and the entireevent was a reflection of the Trussardi essence in decor, theme and conceptThe event was fun, entertaining and yet informative with a more personal feel forguests to experience the collection
  13. 13. TRU-TRUSSARDI
  14. 14. PARIS HILTON HANDBAGS LAUNCHObjectiveTo Launch Paris Hilton Handbags in IndiaChallengeLaunch a brand without an actual store to showcase the merchandiseConcept and ExecutionPress conference unveiling the prototype of the storeChat show format to bring about all key points of the productTo allow sales - a life size pop up store was created for 3 days at a high footfall mall inMumbaiA party welcoming Paris to India –– resulting in extensive media coverage across allmediums
  15. 15. PARIS HILTON HANDBAGS LAUNCH
  16. 16. PARIS HILTON PARTY
  17. 17. PARIS HILTON HANDBAGS LAUNCH
  18. 18. PARIS HILTON HANDBAGS LAUNCH CREAM was the one stop agency during the launch of Paris Hilton handbags in India CLICK HERE TO VIEW VIDEOhttp://www.youtube.com/watch?v=eEUr-EWYoMQ&feature=relatedhttp://www.youtube.com/watch?v=M1dJGIEEQJQ&feature=related
  19. 19. COUNTRY WIDE PRODUCT LAUNCHES
  20. 20. POLTRANA FRAUObjectiveTo Launch Poltrana Frau Design Centre in MumbaiEventCelebrating the Joint Venture between Tata Sons and Ferrari Inc.The event welcomed three Italian brands: Poltrona Frau, Cappelini and Cassina.Guest ListGuests included top architects, business barons and creative people –– industryexperts who understand the brand
  21. 21. POLTRANA FRAU From Left: Matteo, Sir Ratan Tata, Luca Cordero Di Montezemelo –– Chairman FerrariPinakin Patel Raymond Bickson
  22. 22. TOMMY HILFIGERObjectiveLaunch of Tommy Hilfiger Foot WearChallengeA new format of showing the merchandise instead of the tried and testedfashion showConcept and ExecutionA sit down dinner with an Exclusive Guest List invited and managedby CREAMInnovative product installations married into the look of the venue
  23. 23. TOMMY HILFIGER
  24. 24. TOMMY HILFIGER
  25. 25. LOREALObjectiveTo establish the fact that the product line is also for young cosmopolitan women aswell as announce/celebrate SonamKapoor’’s entry into the Lóreal Dream TeamConcept and ExecutionA lazy Sunday brunch with the who’’s who of the glam circuitInstead of a press conference unveiling the product, CREAM suggested a simpleunveiling of Sonam’’s new L’’OREAL visual on an easel stand, a concept applauded bythe media
  26. 26. LOREAL
  27. 27. LOREAL
  28. 28. WESTIN HOTELObjectiveIntroduce and create awareness of Brand ‘‘Westin’’ among media & key opinion leadersIntroduce the Westin Mumbai Garden CityTo highlightthe brand’’s core differentiator - ‘‘Preserving Wellness in Travel’’Position Westin properties as a premium destination forleisure and business travelersCommunicate Westin’’s plans of growing rapidly in India and around the world
  29. 29. WESTIN HOTELConceptCelebrating the senses - Indulge all 5 senses and create a harmonious experience -‘‘Preserving Wellness in TravelExecutionCreate ‘‘experiential’’ awareness by building in various sensory elements at the mediaconferenceEnsure personalized experience for select pre-identified media, including - Heavenly Spa,WestinWORKOUT, SuperFoods Rxand The Heavenly BedEnsuremedia interacts with the senior managementto understand the brand positioningand long term plans for Westin India
  30. 30. WESTIN HOTEL
  31. 31. MAYBELLINEObjectiveTo highlight ‘‘We love make-up’’ as a conceptTo introduce NamrataSoni as the official make-up artistTo introduce Esha Gupta as the new face of the brandTo announce the new product launchConcept and ExecutionBeauty Editors meet at a popular lounge for a fun, chic gathering followedby champagne hi- tea
  32. 32. MAYBELLINE
  33. 33. NOKIA - KKRObjectiveTo garner pan India media coverage using Kolkata Knight Rider cricketplayers –– a team supported by NokiaEffective utilization of the owner / brand ambassador of Nokia ––Bollywood superstar Shahrukh KhanConcept & ExecutionA fun & light hearted talk show with the theme being ‘‘Tension Mat LeYaar’’The media was treated as the star and was the audience watching thesuperstars on stage entertain them
  34. 34. NOKIA - KKR
  35. 35. INNOVATIVE CONCEPTS
  36. 36. JACK & JONES VERO MODA ONLYObjectiveA relationship building activity with the existing stylist clienteleMake new contacts with stylists that have not been introduced to the BrandConcept and ExecutionAn evening at the Linking Road storestudded withfashion InfluencersStylist ––Little Shilpa, who created installations which were used at the Venue toensure that the products remain the hero of the eventStylists were presented a gift vouchers worth Rs.5000/- allowing them to have afirsthand experience of the product
  37. 37. JACK & JONES VERO MODA ONLY
  38. 38. JACK & JONES VERO MODA ONLY
  39. 39. LIVE MODEL INSTALLATIONSExecutionCREAM was the first to attempt a live model installation for any event - an interestingway of displaying products which gives it a more personal feel versus the regular runof the mill mannequin displayA wider range of display as models were made to change their look a couple of times -making the display more interactive and uniqueThe audience has a more personalised look of the brand as its more approachable
  40. 40. Tommy Hilfiger John Galliano LIVE MODEL INSTALLATIONS Adolfo Dominiguez FCUK
  41. 41. RITU KUMAR WITH VOGUEObjectiveCelebrate the revival of traditional crafts and textile techniques with Ritu Kumar inassociation with VogueConcept and ExecutionA series of installations at Ritu’’s Phoenix Mills storeTwo young, contemporary artists HanifQureshi and Juhie Gupta developed theirown interpretations of Ritu’’s work which were used as installations
  42. 42. RITU KUMAR WITH VOGUE
  43. 43. PUMAA unique idea which was conceptualized by CREAM and then proposed to PumaConcept and ExecutionA unique selling outlet travelling across cities where Puma has no store presenceWe created a mobile Puma container which acts as a store stacking the latestmerchandise
  44. 44. PUMA
  45. 45. THE COLLECTIVEObjectiveTo launch the Collective store at Palladium Mall, MumbaiTo explain the concept of the store - first ever men store with 92 lifestyle & luxurybrands under one roofChallengeThe entire turn around time was 48 hoursEffective and classy masking of the area to ensure other brand stores were not visibleConcept & ExecutionA walk through at the store leading into a fashion show and an after partyFashion show 1st Sequence - international brands styled by Manish Malhotra 2nd Sequence - Richard James (Bespoke International designer) 3rd Sequence - Rohit Bal, Indian ceremonial
  46. 46. THE COLLECTIVE
  47. 47. THE COLLECTIVE
  48. 48. THE COLLECTIVE
  49. 49. SALES FOCUSED EVENTS
  50. 50. JEAN PAUL GAULTIER LANVIN ALBERTA FERRETTI Objective To generate sales Generate PR for the brands Concept and Execution Women’’s Day Out –– Retail therapy and absolute pampering Guests were picked up in chauffer driven cars sponsored by Toyota and brought to the venue Indulgent treatments at the spa Exclusive media tie up for PR
  51. 51. JEAN PAUL GAULTIER LANVIN ALBERTA FERRETTI
  52. 52. JEAN PAUL GAULTIER LANVIN ALBERTA FERRETTI
  53. 53. ESPRITObjectiveTo offload certain merchandise and attract attention of the right Target Audience tothe Linking Road StoreConceptSonam Kapoor, a youth style icon was roped in to hold a ’’Fashion Class‘‘ formedia andpeople who attended the eventGiving her insight and understanding, she spoke aboutstyle,fashion, trendsandalsoindulged the audienceby giving them individualstyle tipsPopular college influencers and crowd pullers were used to get the right TG for thebrand. Prior to this event, no one had attempted crowd pulling for a sales event.
  54. 54. ESPRITSONAM KAPOOR ‘‘Fashion Class’’ at the ESPRIT Link Rd. Store CLICK HERE TO VIEW VIDEO http://www.youtube.com/watch?v=sEA3Xh4f0e0
  55. 55. AWARD WINNING EVENTS
  56. 56. PUMAObjectiveCreate a first hand experience of the power of customizationConcept and ExecutionPuma Creative Factory / Create your own show–– engage people in a fun andinteractive activityCreative Factory, blends virtual and real elements to deliver an innovative andauthentic sneaker designing experienceThe party involved guests in various fun activities like designing your ownshoe on an iPad, pimping your tees, graffiti wall designing and getting yourselfclicked in a factory lookA specially designed PUMA shoe where patterns of light wrapped the shoewithvivid colours - a highly innovative shoe mapping visual installation.
  57. 57. PUMA
  58. 58. PUMA
  59. 59. PUMACREAM won the GOLD AWARD - LIFESTYLE EVENT OF THE YEAR at prestigious WOW AWARDS CLICK HERE TO VIEW VIDEO http://www.youtube.com/watch?v=Foxawes70aM http://www.youtube.com/watch?v=Q28FXy2md4U
  60. 60. FOREVER 21ObjectiveTo announce the debut of one of the most well known fast fashion brands inIndiaChallengeTo match the enormous excitement with a launch which was expected togenerate media coverage as well as break all sales record on the opening dayLead time of a week for the entire event turnaroundConcept and ExecutionContest announcing 21 girls to win 21 outfits through the yearVideos by Aki Narula and Rannvijay on Youtube and FacebookTargeted 6 colleges as a part of on- ground activation with pictures uploadedon facebook. Participants needed maximum votes from their friends to win -A strategy to drive traffic to the FOREVER 21 FB page.Top 21 winners were styled by Aki Narula and Rannvijay at the launch
  61. 61. FOREVER 21
  62. 62. FOREVER 21 CREAM won the MOST ADMIRED FASHION BRAND LAUNCH OF THE YEAR at IMAGES FASHION AWARDS CLICK HERE TO VIEW VIDEOhttp://www.youtube.com/watch?v=_b3C-zIvgjY&layer_token=5060674df43fc7f8
  63. 63. OUR CLIENTS – OUR BEST CRITICS Harshad and his team has been a true partner inprogress at Tommy Hilfiger in India. He was personallyinvolved in the national launch since year 2004 as anemployee of Arvind group and then becoming ourpreferred partner in brand events and marketingactivities as an entrepreneur. Given the long historywith our brand his insights into business are very sharpand that’’s what makes all the difference. Sharp ideaswhich help our business.ShaileshChaturvedi Harshad Chavan of Cream Events has a very professionalCEOTommy Hilfiger Apparels India approach to event management. His attention to detail and enthusiasm makes his event company a pleasure to work with. Keep up the good work.Harshad and his team did a FANTASTIC job & Shilpa Shetty Kundradelivered on every commitment toward the launchof THE COLLECTIVE in Mumbai. We’’re thrilled tohave worked with them.George M SantacroceCEOThe Collective
  64. 64. OUR CLIENTS – OUR BEST CRITICSIt was indeed a pleasure to experience the ““personaltouch””, ““fantastic co-ordination”” and ““The eye for detail””exhibited by the entire Cream Events team for all theevents that we at VIP have been associated with. Wesurely would look forward to many more suchassociations .. Cream Events is an expert in the field of event conceptualization and execution. They not onlyIndranil RoyHead –– Sales / Trade understand the brand’’s positioning but also add to it byVIP Industries Limited bringing a fresh perspective. Their execution is flawless and impeccable. All our events have been successful simply because Cream Events handled it end to end. The entire team works towards one goal: to bring maximum mileage to their clients. And this is what sets them apart from the crowd.I thought the whole event (NOKIA KKR IPL 2010) waswell conceptualized and executed brilliantly. It Rajiv Mehtadefinitely lifted the mood of the KKR players after MD Puma Indiatheir surprise loss scoring 200 at Eden Gardens.Terrific bunch!!ShivShivakumarMDNokia iNDIA
  65. 65. THANK YOU

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